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We will share insights from our customer companies, ranging from the challenges faced in projects to the secrets that led to success, regarding advanced initiatives to accelerate digital business. We invited Mr. Tsuyoshi Serizawa from Mizuno and Ms. Noriko Kato from Koki Holdings to a user roundtable to discuss DX strategies utilizing Product Information Management (PIM). This content will be very helpful for those promoting DX. Please be sure to watch. *You can watch the video on YouTube, or access the transcribed roundtable article via PDF download.
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Free membership registrationAt Zijerveld, a comprehensive supplier of cheese products, the functionality of the existing system was limited, leading to delays in processing data for new and related products. To address this, we implemented Contentserv PIM/DAM as a solution that encompasses the registration and centralized management of product data obtained from numerous domestic and international suppliers, improvement of data quality, ensuring the accuracy and completeness of product information, translation and localization of content, and consistent information delivery across all channels. [Contents] ■ Overview of Zijerveld's business ■ Challenges before implementing Contentserv ■ Requirements for the PIM system and implementation ■ Benefits of implementation *For more details, please download the PDF or feel free to contact us.
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Free membership registrationAt Villeroy & Boch, a global manufacturer of ceramics, maintaining and updating a vast amount of product information and digital assets was labor-intensive. To expand their reach to consumers across various online and offline channels, they implemented Contentserv PIM/DAM as the foundation of their digital strategy. With the ability to integrate externally and create a golden record of product data across different sales units and regions, they utilized Contentserv to build a global PIM that ensures data quality. [Contents] ■ Overview of Villeroy & Boch's business ■ Challenges before implementing Contentserv ■ Requirements for the system and implementation of global PIM using Contentserv PIM/DAM ■ Effects of the implementation *For more details, please download the PDF or feel free to contact us.
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Free membership registrationAt the pharmaceutical supplier VERFORA, the lack of unified standards for product data management led to issues with data loss and unnecessary costs due to local storage of information. Approximately two years after the implementation of Contentserv, 1,200 products were registered, establishing a reliable release process and functioning as a trusted source of information, which strengthened the management of product information. Additionally, the time required to create the annual product brochure was significantly reduced, resulting in notable improvements in cost savings and efficiency. [Contents] ■ Overview of Verfora's business ■ Background leading to the implementation of Contentserv ■ Requirements and implementation for the system ■ Effects of Contentserv implementation and future outlook *For more details, please download the PDF or feel free to contact us.
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Free membership registrationAt Varo, a manufacturer of power tools, the challenge before the implementation was to centrally manage basic information about parts, as well as related information such as photos and technical data, in conjunction with ERP. After the implementation of Contentserv, the improvement in data quality and acceleration of product introduction reduced the time to market, achieving cost savings and reducing the workload of the sales department. It provides visibility into document version management and quick access, and introduces QR codes on product packaging to offer consumers an attractive digital experience. 【Contents】 ■ Overview of Varo's business ■ Background leading to the implementation of Contentserv ■ Requirements and implementation for the system ■ Effects of Contentserv implementation and future outlook *For more details, please download the PDF or feel free to contact us.
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Free membership registrationAt Uzin Utz Group, a comprehensive supplier of flooring systems, the handling of product information was not standardized before the introduction of PIM. The results achieved by utilizing Contentserv with the full support of SDZeCOM were evident shortly after implementation. As expected, the ability to create data sheets with the push of a button became an impressive step in terms of efficiency and speed. 【Case Overview】 ■Challenges Before Implementation - Data was dispersed across different systems, managed by various personnel, sometimes with differing methods. - Overall, much of the product data management was done manually, resulting in numerous errors and inconsistencies, leading to a less than satisfactory data quality. *For more details, please download the PDF or feel free to contact us.
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Free membership registrationAt Trust, a manufacturer of digital lifestyle products, the challenge was to provide easy and speedy information in conjunction with various systems such as e-commerce sites and field service systems. To improve the quality of product information and accelerate time to market, we implemented Contentserv PIM/DAM as a solution to globally manage information and digital assets for over 9,000 of our own products in a centralized manner. [Contents] ■ Overview of Trust's business ■ Challenges before implementing Contentserv ■ Requirements for the PIM system and implementation ■ Benefits of implementation *For more details, please download the PDF or feel free to contact us.
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Free membership registrationAt TROX, a leading manufacturer of air conditioning and ventilation systems, there were risks such as delays in product launches due to inefficient and error-prone data management processes. We revamped the existing PIM system and built a more modern, flexible, and robust PIM solution with Contentserv. [Contents] ■ Overview of TROX's business ■ Challenges before implementing Contentserv ■ Requirements and implementation of the new PIM system ■ Benefits of implementation *For more details, please download the PDF or feel free to contact us.
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Free membership registrationAt Toynamics, which is responsible for all distribution processes in the Hape Group in Germany and Switzerland, the product information sent by suppliers varied in both channels and formats, making it impossible to store according to standard criteria. The high flexibility and modular approach of the Contentserv solution were decisive factors for its adoption. As a result, Toynamics was able to adapt the scope of the PIM system as needed. 【Case Overview】 ■Challenges - There was no system for centrally storing assets and information for immediate use, and instead, Excel databases were still the mainstream. - As the sales network in Europe expanded, the effort to manually maintain product information became increasingly disproportionate and costly. *For more details, please download the PDF or feel free to contact us.
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Free membership registrationAt Spectrum Brands, a household goods manufacturer, there was a challenge where managing product information across multiple CMSs could not keep up with the rapid increase in product information. After the implementation of Contentserv, the management of over 12 brands, approximately 25,000 products, and more than 370,000 digital assets was streamlined. The creation of product catalogs was automated by about 80%, reducing the work period from one year to one week, significantly improving operational efficiency. [Contents] ■ Overview of Spectrum Brands ■ Background leading to the implementation of Contentserv ■ Requirements for the system and implementation ■ Effects of Contentserv implementation and future prospects *For more details, please download the PDF or feel free to contact us.
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Free membership registrationRuko, one of the world's leading manufacturers of precision tools for metal cutting, does not have a centralized system for company-wide access to all product information. Instead, it uses siloed data storage, resulting in a maintenance process that is redundant and prone to errors at times. The successful implementation at Rothenberger Group increased confidence in the Contentserv solution, leading to the decision to adopt it. As a result, they were able to leverage implementation know-how, allowing for a low-cost and rapid deployment. [Case Overview] ■Challenges - There are significant discrepancies in the depth of information between the main channels, such as catalogs and nextmart, particularly evident when localization of content is required. - Changes to product information (such as dimensions) need to be individually adjusted in different databases, leading to a heavy manual workload. *For more details, please download the PDF or feel free to contact us.
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Free membership registrationAt ROTHENBERGER, an international supplier of pipe tools and machinery, it was often the case that insufficient information led to increased workload due to the need for additional research and internal adjustments, resulting in unnecessary delays in market launch. By utilizing the Contentserv PIM solution as a centralized source for all product information and digital assets, we significantly reduced the effort required for data maintenance in line with our goals of reducing processing time and costs. By focusing on a newly automated inheritance structure and a class model specialized in data models, we have managed to lower the error rate in future data maintenance and further improve the data quality of product information. 【Case Summary】 ■Challenges - The product classification was complex, requiring mapping both established classifications in the tool industry and newly added classifications into the system, which the existing PIM system could no longer handle. *For more details, please download the PDF or feel free to contact us.
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Free membership registrationAt RIDI Group, a technology and design-oriented lighting manufacturer headquartered in Germany, we decided to replace our aging PIM system with a powerful, future-oriented PIM solution. We adopted Contentserv because its cloud availability supports RIDI Group's "cloud-first" digital strategy. Not only functionality, but also the Contentserv team's deep understanding of processes, the quality of communication, and agile working methods were important points in the software evaluation. 【Case Overview】 ■ Background of Implementation - Information about over 10,000 products with numerous variations needs to be available in high granularity, down to a batch size of 1 for the online configurator, and accessible in different languages across various channels. *For more details, please download the PDF or feel free to contact us.
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Free membership registrationAt PREFA, a manufacturer of aluminum roofing and facade systems, each department was working with separate systems, file structures, and file formats, resulting in a lack of a centralized point for obtaining product information. To completely replace redundant data storage, we implemented Contentserv's centralized management system for product information management and digital asset management. In the future, we aim to improve operational efficiency through integration with translation management and output to web and print materials, establishing a foundation for further corporate growth and brand recognition. [Case Overview] ■Situation Before Implementation - Due to the existence of numerous manual processes, creating and providing up-to-date product information that could be output for various channels was an enormous task. - There was no team collaboration through workflows, and the manual approval process took a lot of time. *For more details, please download the PDF or feel free to contact us.
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Free membership registrationAt OPHARDT Hygiene, a family business in Germany, the options provided by their in-house developed PIM system were limited, and due to a lack of time and resources, they were no longer able to perform adequate upgrades. The reason for choosing Contentserv was that it offered satisfactory functionality and usability, and it was deemed that a cloud-based solution would be suitable to alleviate the burden on the internal IT department. Additionally, considering future development, high flexibility and a variety of connection options with other systems were particularly valued. 【Case Overview】 ■Challenges Before Implementation - They were unable to track versions and changes because they were collecting product information from multiple systems. - Overall, organizing product information still required a significant amount of time and effort, resulting in increased costs. *For more details, please download the PDF or feel free to contact us.
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Free membership registrationLeifheit, which has been providing household products in Europe for many years, had to manage a vast amount of product data and images, translate them, and distribute them to both internal and external channels such as the company's website, retail stores, and agencies. Contentserv's PIM was implemented as a single source of all product information to handle data import, quality checks, enrichment, and publishing. Additionally, Contentserv DAM is utilized for managing and maintaining the digital assets referenced. 【Case Overview】 ■Challenges Before Implementation - Even for a single product catalog, it is necessary to share it in various languages with over 80 retailers. - Many processes were manual, leading to a lack of transparency and a high likelihood of errors. *For more details, please download the PDF or feel free to contact us.
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Free membership registrationThe premium fashion brand Lacoste has revamped its legacy product information management system and is now managing product information for over 10,000 sales channels in 120 countries with Contentserv. Through its digital transformation efforts, Lacoste aims to expand its global omnichannel presence and has implemented Contentserv PIM/DAM. [Contents] ■Challenges before implementing Contentserv ■Requirements and implementation for the system ■Key achievements *For more details, please download the PDF or feel free to contact us.
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Free membership registrationThe pet supplies manufacturer Kolle-Zoo was managing items through an ERP system, but it was insufficient for centrally integrating advanced product information such as image data and marketing content to distribute across various channels. With the implementation of Contentserv, it has become easy to access high-quality product information for distribution across various channels. We will present a case where the maintenance of product information and the workload for marketing have been significantly reduced. [Contents] ■ About Kolle-Zoo ■ Challenges before implementation ■ Requirements ■ Solution ■ Implementation effects *For more details, please refer to the PDF document or feel free to contact us.
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Free membership registrationThe furniture brand Kika Leiner faced the need for high-quality data management with transparency due to strategic changes in product information management, which was essential for promoting digital transformation (DX) and expanding e-commerce. The time to market for products was significantly reduced from 72 hours to between 30 and 60 minutes, accelerating the expansion of online services. We present a case where the fulfillment level improved from 15-20% to 90% within a year. [Contents] ■ Overview of Kika Leiner's business ■ Background leading to the implementation of Contentserv ■ Requirements and implementation of the system ■ Effects of Contentserv implementation and future outlook *For more details, please refer to the PDF document or feel free to contact us.
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Free membership registrationHAFELE, a manufacturer of furniture hardware and architectural hardware, faced challenges such as the time and cost involved in disseminating information to sales channels like e-commerce sites and partners. Approximately 300 active users from departments including product data management, brand communication, sales publishing, and overseas subsidiaries utilize a user-friendly interface, smooth workflows, and intuitive features. We will introduce a case study on modernizing product data management. [Contents] ■ Overview of HAFELE's business ■ Background leading to the implementation of Contentserv ■ Requirements for the system and implementation ■ Effects of Contentserv implementation and future prospects *For more details, please refer to the PDF document or feel free to contact us.
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Free membership registrationThe cosmetics manufacturer GRANDEL managed over 4,000 product information items dispersed across ERP and Excel, which took time to update and share, affecting the time to market. The entire product development process was mapped out in a PIM system, allowing each department to use and adapt product information. This resulted in time and effort savings, enabling the provision of the latest information to customers in three languages. [Contents] ■ Overview of Dr. GRANDEL's business ■ Background leading to the implementation of Contentserv ■ Requirements for the system and PIM implementation ■ Effects of Contentserv implementation and future outlook *For more details, please refer to the PDF document or feel free to contact us.
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Free membership registrationThe pump manufacturer Gorman-Rupp faced challenges such as the inability to seamlessly share digital assets, inconsistencies in product information, and delays in product launch timelines. As a result of the implementation, there is no longer a need to contact the marketing department or customer service every time product information is needed, as it can now be directly obtained from the system. We will introduce a case that eliminated unnecessary steps and improved the overall efficiency of the process. [Contents] ■ Overview of Gorman-Rupp's business ■ Background leading to the implementation of Contentserv ■ Requirements and implementation of the system ■ Effects of Contentserv implementation and future outlook *For more details, please refer to the PDF document or feel free to contact us.
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Free membership registrationThe dairy processing company EMMI had consistently managed its master data in-house, resulting in a robust database already in place, but its utilization for marketing activities was limited. We will introduce examples aimed at achieving smooth onboarding of new employees through an intuitive system and efficient workflows, automating many processes that were previously done manually, eliminating media confusion, and improving overall efficiency. 【Contents】 ■About EMMI ■Facts & Figures ■Challenges and Goals - Situation before the implementation of Contentserv - Purpose of implementation ■Reasons for choosing Contentserv *For more details, please refer to the PDF document or feel free to contact us.
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Free membership registrationElectrolux, a home appliance manufacturer, faced limitations in utilizing its existing PIM and needed to upgrade its systems to effectively manage product information and build processes for the future. We will introduce a case study with milestones such as the flexible integration of all existing systems, achieving seamless exchange and collaboration of standard data, and ensuring safe connections to legacy systems until the replacement period. [Contents] ■ About Electrolux Group ■ Facts & Figures ■ Background and Milestones of Implementation - Situation at the time - Milestones ■ Reasons for Choosing Contentserv *For more details, please refer to the PDF document or feel free to contact us.
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Free membership registrationThe daily handling of product information at furniture manufacturer COR was previously quite outdated, with images and other information often stored individually. When specific product information was requested by business partners, it was necessary to manually gather data, which took unnecessary time. We present a case study aimed at achieving easy and quick access to price lists, images, and all other product information through a cloud-based PIM/DAM solution, building an efficient maintenance process, and improving data quality and consistency. [Contents] ■ About COR ■ Facts & Figures ■ Challenges and Implementation - Situation at the time - Goals ■ Reasons for Choosing Contentserv *For more details, please refer to the PDF document or feel free to contact us.
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Free membership registrationCopiax had several challenges in data management because it managed product information for over 43,000 items primarily through legacy PIM systems, Excel lists, and ERP systems. We present a case study where the decisive factors were a comprehensive package of solutions with various features and the support of the implementation partner, Fiwe. [Contents (partial)] ■ About Copiax ■ Facts & Figures ■ Challenges before implementation ・ Background of implementation ・ Goals *For more details, please refer to the PDF document or feel free to contact us.
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Free membership registrationBINDER has previously issued printed materials manually each time, with website updates handled by an external agency. Data management was redundant, prone to errors, and costly in terms of time and resources. To standardize the maintenance, management, and distribution of all product data, including translations, across all channels, BINDER chose Contentserv PIM. We will present a case study where printed materials were created for all channels, translated into 12 languages, and effectively expanded global reach. [Contents] ■ About BINDER ■ Challenges Before Implementation ■ Requirements ■ Solution ■ Implementation Effects *For more details, please refer to the PDF document or feel free to contact us.
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Free membership registrationThe women's wear brand Betty Barclay faced challenges in managing over 4,000 products, more than 31,000 variations of information, and over 100,000 digital assets. To respond to the increasing number of brands and the demands of an increasingly fluid market, the company implemented Contentserv PIM/DAM. We present a flexible and scalable PIM/DAM solution to ensure brand consistency across all touchpoints. [Contents] ■ Challenges before implementation ■ Requirements and implementation ■ Effects of implementation *For more details, please refer to the PDF document or feel free to contact us.
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Free membership registrationThe HVAC system actuator manufacturer Belimo faced daily challenges with updating complex product data, a lack of document version control, and manual processing of InDesign data. With Contentserv's Translation Manager, the company was able to automate printed materials in 20 languages, reducing time to market for their global brand. We present a case where they could provide data in the necessary languages, significantly improving the quality of product data and enabling reuse across various systems. [Contents] ■ About Belimo ■ Challenges before implementation ■ Requirements ■ Solution ■ Implementation effects *For more details, please refer to the PDF document or feel free to contact us.
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Free membership registrationJapan Electron, a long-established manufacturer of electron microscopes, faced challenges in providing easy and speedy information linked with various systems such as e-commerce sites and field service systems. They introduced Contentserv as a user-friendly PIM/DAM tool. This resulted in significant achievements, including bulk updates of information related to 40,000 parts and the provision of fresher and more comprehensive information for their e-commerce site. [Content Overview] - Revamped the after-sales service system, which serves as the front for customer service. - Sought a PIM/DAM tool that could be easily utilized at a realistic scale. - Collaborated with Exa, who joined the project from the construction phase, to solve technical challenges. - Contributed to groundbreaking improvements in operational efficiency and customer satisfaction. *For more details, please refer to the PDF document or feel free to contact us.*
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Free membership registrationMizuno Corporation faced challenges such as insufficient information on the product pages of its e-commerce site, which meant that the information it wanted to convey to consumers was not being effectively communicated. To address this, a global product information management infrastructure was established using Contentserv, which integrates PIM for managing text information and DAM for managing images and videos. This solution resolved the challenges of managing information for a wide range of products and enhanced brand value. [Contents] ■ Integration of vast product information through PIM: Challenges in product information management ■ High appreciation for the convenience of integrating DAM with PIM ■ Future developments: Advancing "infrastructure development" towards global expansion *For more details, please refer to the PDF document or feel free to contact us.
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Free membership registrationFrancfranc faced challenges with its old product ledger system, which did not allow for API integration and had issues with inputting product information. Additionally, basic product information and images were stored separately, making information retrieval cumbersome. We would like to introduce a case where the existing processes were effectively reviewed, and based on Contentserv, we achieved the centralization and standardization of product information, improved data quality, and optimized data onboarding. [Contents] - API integration was impossible with the old product ledger system, and there were challenges with inputting product information. - Requirements for building a new product ledger system. - Key factors for adopting Contentserv. - Implementation process for building "Francfranc PIM" based on Contentserv. - Effects of the implementation and future prospects. *For more details, please refer to the PDF document or feel free to contact us.
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Free membership registrationPanasonic Connect Co., Ltd. provides hardware, software, and solutions for each "site" in supply chain, public services, living infrastructure, and entertainment. We will introduce the role of global PIM in the marketing transformation focused on customer value that the company is challenging, the selection points for Contentserv, and the internal approval and project implementation structure. [Contents] ■ Solving customer and company challenges through centralized management with PIM ■ What is needed for global PIM is "mutual understanding" and "employment of local talent" ■ The agile and fast-building Contentserv matches the "Fail First" corporate culture ■ Personnel outside the marketing domain actively engage in team discussions *For more details, please refer to the PDF document or feel free to contact us.
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Free membership registrationAnest Iwata Corporation, a global manufacturer of air compressors, vacuum equipment, and painting/coating equipment, focuses on maximizing customer satisfaction through digital marketing, sales innovation, and customer relations. We have established an advanced product information management platform centered around Contentserv PIM/DAM. We will introduce examples of how we have achieved seamless integration with CMS and utilized various digital channels, including websites and e-commerce sites, to enhance the quality of customer experience. [Contents] ■ The roadmap for digital marketing promoted by Anest Iwata ■ Unifying product data and building a common foundation for digital strategy ■ Step-by-step implementation and construction, challenges faced during the project, and best practices ■ Implementation effects and future prospects *For more details, please refer to the PDF document or feel free to contact us.
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Free membership registrationRicoh Company, Ltd. is currently engaged in the sale of products including office solutions and printing solutions on a global scale. To reconstruct a system for globally sharing product information from a legacy system, the company has been advancing the selection, adoption, and construction of a global product information management system. This document introduces why the company adopted Contentserv PIM as its global product information management system, highlights the considerations during the selection process, and shares insights gained during the construction phase. [Contents] ■ The situation of Ricoh before adopting Contentserv PIM ■ The background of adopting Contentserv PIM and the product selection process based on application architecture ■ Launching Ricoh-PIM using the Contentserv SaaS platform ■ Future development plans for Ricoh-PIM *For more details, please refer to the PDF document or feel free to contact us.
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Free membership registrationKoki Holdings faced challenges such as the lack of a system to aggregate product data, resulting in delays in obtaining accurate product specification data. Positioning the strengthening of internal structure and marketing functions as a key strategy, they utilized PIM as a core system. They established a system to manage product specifications collectively, including the design department, and built it with the aim of linking flow management and marketing content. [Contents] ■ In the DX strategy, PIM is "hygiene" ■ The integration of PIM and DAM is a feature of Contentserv ■ Key points for internal approval and decision-making ■ Effects of implementation and future prospects *For more details, please refer to the PDF document or feel free to contact us.
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Free membership registrationDNP, a printing company, faced issues with delays in customer response due to the time-consuming search for product information and identification of responsible personnel, as well as data being scattered across different systems, resulting in a siloed work environment. With the new "Product Search" system utilizing Contentserv, the management of product information that was previously scattered within the company has been revamped. We will introduce a case that has enhanced operational efficiency and seamless collaboration among teams, achieving digital transformation in sales and marketing. 【Contents】 ■ Overview of DNP's business ■ Background leading to the implementation of Contentserv ■ Requirements for the system and implementation of PIM ■ Effects of Contentserv implementation and future outlook *For more details, please refer to the PDF document or feel free to contact us.
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Free membership registrationAfter the COVID-19 pandemic, online purchasing has increased in business-to-business transactions, and the B2B e-commerce market is projected to expand at an average annual growth rate of 10.7% from 2022 to 2027. In practice, what challenges are there in implementing B2B commerce? This survey gathered real voices from executives and managers in the manufacturing industry with annual sales of over 20 billion yen. [Contents of this document] ■ Reasons for adopting B2B commerce ■ Main challenges when implementing B2B commerce ■ Challenges in providing product information on e-commerce sites ■ Key features valued in B2B commerce systems ■ Systems necessary for providing high-quality product information *For details of the survey report, please see "PDF Download."
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Free membership registrationRevamping the after-sales service system, which serves as the front for customer service. We will introduce the case of Nippon Denki, which built a new system utilizing Contentserv's PIM (Product Information Management) / DAM (Digital Asset Management) and integrated it with existing ERP and e-commerce sites, thereby solving traditional issues all at once. [Contents] ■ Revamping the after-sales service system, which serves as the front for customer service ■ Seeking PIM/DAM tools that are more user-friendly and accessible ■ Solving technical challenges together with Exa, who joined the project from the construction phase ■ Contributing to groundbreaking operational efficiency and improved customer satisfaction *For details of the research report, please refer to "PDF Download."
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Free membership registrationAt Mitutoyo, one of the world's leading manufacturers of precision measuring instruments, the digitization of product information management, which encompasses over 5,500 types of products, has been slow to progress, and paper catalogs were primarily used in sales activities. To adapt to changing times and acquire new customers, the company is promoting digital transformation and has implemented the Contentserv PIM (Product Information Management) system. This case study showcases how Mitutoyo has achieved integration with a CMS (Content Management System) and the database of product information. [Contents] ■ Introduction of a system that can respond to requests for "providing product information in data format" ■ Implementation of Contentserv as a PIM that can start with a small scale ■ Dramatically improving the speed of offering new products to the market ■ Promoting overseas expansion with a clear focus while considering regional circumstances *For details of the research report, please refer to "PDF Download."
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Free membership registrationIn recent years, an increasing number of companies are planning to revamp their field service systems and support portals to address the issues faced by after-sales service. What challenges exist regarding the processes and systems "after selling" products and services? This survey gathered real voices from executives and managers in the B2B manufacturing sector. [Contents of this document] ■ Reasons why after-sales service is considered important for maximizing LTV ■ Challenges in after-sales service ■ What is needed to improve productivity in after-sales service ■ Measures necessary to enhance customer satisfaction in after-sales service ■ Initiatives that companies want to pursue in after-sales service in the future ■ Functions required in systems that strengthen after-sales service *For more details on the survey report, please refer to the "PDF Download."
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Free membership registrationAs businesses globalize and customer touchpoints diversify, there are increasing cases where legacy systems cannot keep up, leading to a demand for more efficient data management and operational frameworks. What challenges exist in global expansion? This survey gathered real voices from B2B manufacturing industry professionals involved in marketing, promotional activities, business planning, management, sales planning, DX promotion, and after-sales service. [Contents of this document] - Sales formats in global expansion - Management challenges in global expansion - Operational challenges regarding product information and marketing content - Data governance challenges - Expected roles of current tools and Product Information Management (PIM) *For more details on the survey report, please refer to the "PDF Download."
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Free membership registrationProduct Information Management (PIM) is a solution that centrally manages the master information of various products held by a company, along with the promotional information necessary for sales and marketing. By utilizing PIM, many benefits can be expected, such as streamlining business processes, improving data quality, and shortening the time to market for products. What is the actual situation regarding the awareness and reality of product information management in the field? This survey collected real voices regarding "the awareness and challenges of product information management in Japan's manufacturing and retail industry." [Contents of this document] ■ PIM adoption rate ■ Challenges faced by personnel involved in product information management ■ Intentions for efficient management and utilization of product information ■ PIM that realizes efficient management and utilization of product information ■ How to respond to the diversification of sales channels and the complexity of customer needs *For details of the survey report, please refer to "PDF Download."
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Free membership registrationAs competition intensifies, manufacturers need to connect all elements of their business—from processes and systems to people, suppliers, and customers—and work swiftly towards realizing value. Where should we start when it comes to product data and product content management that will lay the groundwork for B2B and D2C success and take the first step towards digitalization? 【Overview of the Document】 ■ The Important Role of Technology ■ The First Step in the Digital Journey ■ Brand Management and Consistency ■ Foundations for D2C Success ■ Enhancing Product Experience with Contextual Content *For more details, please refer to the "PDF Download."
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Free membership registrationContentserv Product Experience Cloud is a solution that centralizes product information scattered within the organization by providing multiple data management functions such as Product Information Management (PIM) and Digital Asset Management (DAM). It enables the delivery of accurate, consistent, and up-to-date information to various systems and channels as needed. In addition to centralized management of product information, it offers many features that enhance collaboration in product content creation across the organization with simple and intuitive operations for business users, such as flexible attribute changes. It has also received high praise from third-party research firms, IT professionals, and technology leader organizations, leading to high ratings on "Gartner Peer Insights." Adopted by over 300 global companies, in Japan, it supports business transformation and global marketing enhancement for manufacturing companies operating globally, such as Mizuno, Mitutoyo, Nihon Denshi, and Anest Iwata.
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