Manufacturing in the Digital Age - How to Drive Business with Data-Driven Approaches
As competition intensifies, manufacturers need to connect all elements of their business—from processes and systems to people, suppliers, and customers—and work swiftly towards realizing value. Where should we start when it comes to product data and product content management that will lay the groundwork for B2B and D2C success and take the first step towards digitalization? 【Overview of the Document】 ■ The Important Role of Technology ■ The First Step in the Digital Journey ■ Brand Management and Consistency ■ Foundations for D2C Success ■ Enhancing Product Experience with Contextual Content *For more details, please refer to the "PDF Download."
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Centric PXM (formerly Contentserv) integrates multiple capabilities—including Product Information Management (PIM), Digital Asset Management (DAM), supplier onboarding, and multi-channel syndication—into a single unified platform. It centralizes product information scattered across internal and external teams, ensuring that accurate, up-to-date data is delivered consistently across every sales channel. In 2023, we strengthened our portfolio with the strategic acquisition of Shoppingfeed, a leading provider of product feed management and marketplace integration solutions. In March 2025, we joined Centric Software, a Dassault Systèmes company, becoming part of the industry’s most advanced product concept-to-commercialization platform.
