Improved the efficiency of product data management operations by 70% using Varo's PIM.
Achieve centralized management of product information and digital assets, improving the accuracy and completeness of product information by 85%.
At Varo, a manufacturer of power tools, the challenge before the implementation was to centrally manage basic information about parts, as well as related information such as photos and technical data, in conjunction with ERP. After the implementation of Contentserv, the improvement in data quality and acceleration of product introduction reduced the time to market, achieving cost savings and reducing the workload of the sales department. It provides visibility into document version management and quick access, and introduces QR codes on product packaging to offer consumers an attractive digital experience. 【Contents】 ■ Overview of Varo's business ■ Background leading to the implementation of Contentserv ■ Requirements and implementation for the system ■ Effects of Contentserv implementation and future outlook *For more details, please download the PDF or feel free to contact us.
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Centric PXM (formerly Contentserv) integrates multiple capabilities—including Product Information Management (PIM), Digital Asset Management (DAM), supplier onboarding, and multi-channel syndication—into a single unified platform. It centralizes product information scattered across internal and external teams, ensuring that accurate, up-to-date data is delivered consistently across every sales channel. In 2023, we strengthened our portfolio with the strategic acquisition of Shoppingfeed, a leading provider of product feed management and marketplace integration solutions. In March 2025, we joined Centric Software, a Dassault Systèmes company, becoming part of the industry’s most advanced product concept-to-commercialization platform.


