Providing a suitable foundation for enhancing customer loyalty through new and improved services.
The dairy processing company EMMI had consistently managed its master data in-house, resulting in a robust database already in place, but its utilization for marketing activities was limited. We will introduce examples aimed at achieving smooth onboarding of new employees through an intuitive system and efficient workflows, automating many processes that were previously done manually, eliminating media confusion, and improving overall efficiency. 【Contents】 ■About EMMI ■Facts & Figures ■Challenges and Goals - Situation before the implementation of Contentserv - Purpose of implementation ■Reasons for choosing Contentserv *For more details, please refer to the PDF document or feel free to contact us.
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Centric PXM (formerly Contentserv) integrates multiple capabilities—including Product Information Management (PIM), Digital Asset Management (DAM), supplier onboarding, and multi-channel syndication—into a single unified platform. It centralizes product information scattered across internal and external teams, ensuring that accurate, up-to-date data is delivered consistently across every sales channel. In 2023, we strengthened our portfolio with the strategic acquisition of Shoppingfeed, a leading provider of product feed management and marketplace integration solutions. In March 2025, we joined Centric Software, a Dassault Systèmes company, becoming part of the industry’s most advanced product concept-to-commercialization platform.
