Presentation of the survey report! What is Product Information Management (PIM)?

Survey on Awareness and Actual Conditions of Product Information Management in the Manufacturing Retail Industry | 34% Intention to Utilize PIM! What is the Reform of Product Information Management Accelerating the Wave of Digitalization?

Product Information Management (PIM) is a solution that centrally manages the master information of various products held by a company, along with the promotional information necessary for sales and marketing. By utilizing PIM, many benefits can be expected, such as streamlining business processes, improving data quality, and shortening the time to market for products. What is the actual situation regarding the awareness and reality of product information management in the field? This survey collected real voices regarding "the awareness and challenges of product information management in Japan's manufacturing and retail industry." [Contents of this document] ■ PIM adoption rate ■ Challenges faced by personnel involved in product information management ■ Intentions for efficient management and utilization of product information ■ PIM that realizes efficient management and utilization of product information ■ How to respond to the diversification of sales channels and the complexity of customer needs *For details of the survey report, please refer to "PDF Download."

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