Building a global PIM to establish a consistent and unified brand presence across all distribution channels.
The premium fashion brand Lacoste has revamped its legacy product information management system and is now managing product information for over 10,000 sales channels in 120 countries with Contentserv. Through its digital transformation efforts, Lacoste aims to expand its global omnichannel presence and has implemented Contentserv PIM/DAM. [Contents] ■Challenges before implementing Contentserv ■Requirements and implementation for the system ■Key achievements *For more details, please download the PDF or feel free to contact us.
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Centric PXM (formerly Contentserv) integrates multiple capabilities—including Product Information Management (PIM), Digital Asset Management (DAM), supplier onboarding, and multi-channel syndication—into a single unified platform. It centralizes product information scattered across internal and external teams, ensuring that accurate, up-to-date data is delivered consistently across every sales channel. In 2023, we strengthened our portfolio with the strategic acquisition of Shoppingfeed, a leading provider of product feed management and marketplace integration solutions. In March 2025, we joined Centric Software, a Dassault Systèmes company, becoming part of the industry’s most advanced product concept-to-commercialization platform.
