Building a global PIM to establish a consistent and unified brand presence across all distribution channels.
The premium fashion brand Lacoste has revamped its legacy product information management system and is now managing product information for over 10,000 sales channels in 120 countries with Contentserv. Through its digital transformation efforts, Lacoste aims to expand its global omnichannel presence and has implemented Contentserv PIM/DAM. [Contents] ■Challenges before implementing Contentserv ■Requirements and implementation for the system ■Key achievements *For more details, please download the PDF or feel free to contact us.
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Contentserv is a cloud provider of Product Information Management (PIM) that efficiently delivers its products through digital channels. By providing unified product content across the entire content supply chain, it helps manufacturers create touchpoints with customers and enhance customer satisfaction. By leveraging the Product Experience Cloud, which integrates PIM and Digital Asset Management (DAM), it enables the centralization of product information, digitalization of operations, information collaboration across different departments, and rapid dissemination of information to all sales channels.