Utilizing Contentserv PIM/DAM as the foundation for digital customer experience!
Panasonic Connect Co., Ltd. provides hardware, software, and solutions for each "site" in supply chain, public services, living infrastructure, and entertainment. We will introduce the role of global PIM in the marketing transformation focused on customer value that the company is challenging, the selection points for Contentserv, and the internal approval and project implementation structure. [Contents] ■ Solving customer and company challenges through centralized management with PIM ■ What is needed for global PIM is "mutual understanding" and "employment of local talent" ■ The agile and fast-building Contentserv matches the "Fail First" corporate culture ■ Personnel outside the marketing domain actively engage in team discussions *For more details, please refer to the PDF document or feel free to contact us.
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Company information
Centric PXM (formerly Contentserv) integrates multiple capabilities—including Product Information Management (PIM), Digital Asset Management (DAM), supplier onboarding, and multi-channel syndication—into a single unified platform. It centralizes product information scattered across internal and external teams, ensuring that accurate, up-to-date data is delivered consistently across every sales channel. In 2023, we strengthened our portfolio with the strategic acquisition of Shoppingfeed, a leading provider of product feed management and marketplace integration solutions. In March 2025, we joined Centric Software, a Dassault Systèmes company, becoming part of the industry’s most advanced product concept-to-commercialization platform.
