What is the method that solved the challenges of information management for a wide range of products and achieved an increase in brand value?
Mizuno Corporation faced challenges such as insufficient information on the product pages of its e-commerce site, which meant that the information it wanted to convey to consumers was not being effectively communicated. To address this, a global product information management infrastructure was established using Contentserv, which integrates PIM for managing text information and DAM for managing images and videos. This solution resolved the challenges of managing information for a wide range of products and enhanced brand value. [Contents] ■ Integration of vast product information through PIM: Challenges in product information management ■ High appreciation for the convenience of integrating DAM with PIM ■ Future developments: Advancing "infrastructure development" towards global expansion *For more details, please refer to the PDF document or feel free to contact us.
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Centric PXM (formerly Contentserv) integrates multiple capabilities—including Product Information Management (PIM), Digital Asset Management (DAM), supplier onboarding, and multi-channel syndication—into a single unified platform. It centralizes product information scattered across internal and external teams, ensuring that accurate, up-to-date data is delivered consistently across every sales channel. In 2023, we strengthened our portfolio with the strategic acquisition of Shoppingfeed, a leading provider of product feed management and marketplace integration solutions. In March 2025, we joined Centric Software, a Dassault Systèmes company, becoming part of the industry’s most advanced product concept-to-commercialization platform.
