Learning Global Marketing from Mitutoyo, a Comprehensive Manufacturer of Precision Measuring Instruments
Improving brand power through the construction of a PIM system that has database information on over 5,500 types of precision measuring instruments.
At Mitutoyo, one of the world's leading manufacturers of precision measuring instruments, the digitization of product information management, which encompasses over 5,500 types of products, has been slow to progress, and paper catalogs were primarily used in sales activities. To adapt to changing times and acquire new customers, the company is promoting digital transformation and has implemented the Contentserv PIM (Product Information Management) system. This case study showcases how Mitutoyo has achieved integration with a CMS (Content Management System) and the database of product information. [Contents] ■ Introduction of a system that can respond to requests for "providing product information in data format" ■ Implementation of Contentserv as a PIM that can start with a small scale ■ Dramatically improving the speed of offering new products to the market ■ Promoting overseas expansion with a clear focus while considering regional circumstances *For details of the research report, please refer to "PDF Download."
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Centric PXM (formerly Contentserv) integrates multiple capabilities—including Product Information Management (PIM), Digital Asset Management (DAM), supplier onboarding, and multi-channel syndication—into a single unified platform. It centralizes product information scattered across internal and external teams, ensuring that accurate, up-to-date data is delivered consistently across every sales channel. In 2023, we strengthened our portfolio with the strategic acquisition of Shoppingfeed, a leading provider of product feed management and marketplace integration solutions. In March 2025, we joined Centric Software, a Dassault Systèmes company, becoming part of the industry’s most advanced product concept-to-commercialization platform.
