Efficiently manage product information for multiple brands using PIM, achieving high-quality data and smoother collaboration.
At Villeroy & Boch, a global manufacturer of ceramics, maintaining and updating a vast amount of product information and digital assets was labor-intensive. To expand their reach to consumers across various online and offline channels, they implemented Contentserv PIM/DAM as the foundation of their digital strategy. With the ability to integrate externally and create a golden record of product data across different sales units and regions, they utilized Contentserv to build a global PIM that ensures data quality. [Contents] ■ Overview of Villeroy & Boch's business ■ Challenges before implementing Contentserv ■ Requirements for the system and implementation of global PIM using Contentserv PIM/DAM ■ Effects of the implementation *For more details, please download the PDF or feel free to contact us.
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Centric PXM (formerly Contentserv) integrates multiple capabilities—including Product Information Management (PIM), Digital Asset Management (DAM), supplier onboarding, and multi-channel syndication—into a single unified platform. It centralizes product information scattered across internal and external teams, ensuring that accurate, up-to-date data is delivered consistently across every sales channel. In 2023, we strengthened our portfolio with the strategic acquisition of Shoppingfeed, a leading provider of product feed management and marketplace integration solutions. In March 2025, we joined Centric Software, a Dassault Systèmes company, becoming part of the industry’s most advanced product concept-to-commercialization platform.
