DNP improves the productivity of sales and marketing through centralized management of product information.
A web browser-based dedicated search and viewing interface seamlessly integrates!
DNP, a printing company, faced issues with delays in customer response due to the time-consuming search for product information and identification of responsible personnel, as well as data being scattered across different systems, resulting in a siloed work environment. With the new "Product Search" system utilizing Contentserv, the management of product information that was previously scattered within the company has been revamped. We will introduce a case that has enhanced operational efficiency and seamless collaboration among teams, achieving digital transformation in sales and marketing. 【Contents】 ■ Overview of DNP's business ■ Background leading to the implementation of Contentserv ■ Requirements for the system and implementation of PIM ■ Effects of Contentserv implementation and future outlook *For more details, please refer to the PDF document or feel free to contact us.
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Centric PXM (formerly Contentserv) integrates multiple capabilities—including Product Information Management (PIM), Digital Asset Management (DAM), supplier onboarding, and multi-channel syndication—into a single unified platform. It centralizes product information scattered across internal and external teams, ensuring that accurate, up-to-date data is delivered consistently across every sales channel. In 2023, we strengthened our portfolio with the strategic acquisition of Shoppingfeed, a leading provider of product feed management and marketplace integration solutions. In March 2025, we joined Centric Software, a Dassault Systèmes company, becoming part of the industry’s most advanced product concept-to-commercialization platform.
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