Learning from Japan Electron Optics Laboratory, a long-established manufacturer of electron microscopes, about after-sales service reform.
Centralized management of basic information and related information for 40,000 parts using PIM/DAM, and renewal of the after-sales service system that serves as the front for customer service.
Revamping the after-sales service system, which serves as the front for customer service. We will introduce the case of Nippon Denki, which built a new system utilizing Contentserv's PIM (Product Information Management) / DAM (Digital Asset Management) and integrated it with existing ERP and e-commerce sites, thereby solving traditional issues all at once. [Contents] ■ Revamping the after-sales service system, which serves as the front for customer service ■ Seeking PIM/DAM tools that are more user-friendly and accessible ■ Solving technical challenges together with Exa, who joined the project from the construction phase ■ Contributing to groundbreaking operational efficiency and improved customer satisfaction *For details of the research report, please refer to "PDF Download."
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Centric PXM (formerly Contentserv) integrates multiple capabilities—including Product Information Management (PIM), Digital Asset Management (DAM), supplier onboarding, and multi-channel syndication—into a single unified platform. It centralizes product information scattered across internal and external teams, ensuring that accurate, up-to-date data is delivered consistently across every sales channel. In 2023, we strengthened our portfolio with the strategic acquisition of Shoppingfeed, a leading provider of product feed management and marketplace integration solutions. In March 2025, we joined Centric Software, a Dassault Systèmes company, becoming part of the industry’s most advanced product concept-to-commercialization platform.
