Presentation of the Survey Report! Current Status of Global Expansion in BtoB Manufacturing Industry
Current Status of Global Expansion in BtoB Manufacturing Industry - Many Companies Recognize Challenges in Information Collaboration with Local Subsidiaries and Business Partners.
As businesses globalize and customer touchpoints diversify, there are increasing cases where legacy systems cannot keep up, leading to a demand for more efficient data management and operational frameworks. What challenges exist in global expansion? This survey gathered real voices from B2B manufacturing industry professionals involved in marketing, promotional activities, business planning, management, sales planning, DX promotion, and after-sales service. [Contents of this document] - Sales formats in global expansion - Management challenges in global expansion - Operational challenges regarding product information and marketing content - Data governance challenges - Expected roles of current tools and Product Information Management (PIM) *For more details on the survey report, please refer to the "PDF Download."
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Centric PXM (formerly Contentserv) integrates multiple capabilities—including Product Information Management (PIM), Digital Asset Management (DAM), supplier onboarding, and multi-channel syndication—into a single unified platform. It centralizes product information scattered across internal and external teams, ensuring that accurate, up-to-date data is delivered consistently across every sales channel. In 2023, we strengthened our portfolio with the strategic acquisition of Shoppingfeed, a leading provider of product feed management and marketplace integration solutions. In March 2025, we joined Centric Software, a Dassault Systèmes company, becoming part of the industry’s most advanced product concept-to-commercialization platform.
