Streamline the management and utilization process of product information, leveraging localization features to dramatically reduce time to market.
At Spectrum Brands, a household goods manufacturer, there was a challenge where managing product information across multiple CMSs could not keep up with the rapid increase in product information. After the implementation of Contentserv, the management of over 12 brands, approximately 25,000 products, and more than 370,000 digital assets was streamlined. The creation of product catalogs was automated by about 80%, reducing the work period from one year to one week, significantly improving operational efficiency. [Contents] ■ Overview of Spectrum Brands ■ Background leading to the implementation of Contentserv ■ Requirements for the system and implementation ■ Effects of Contentserv implementation and future prospects *For more details, please download the PDF or feel free to contact us.
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Contentserv is a cloud provider of Product Information Management (PIM) that efficiently delivers its products through digital channels. By providing unified product content across the entire content supply chain, it helps manufacturers create touchpoints with customers and enhance customer satisfaction. By leveraging the Product Experience Cloud, which integrates PIM and Digital Asset Management (DAM), it enables the centralization of product information, digitalization of operations, information collaboration across different departments, and rapid dissemination of information to all sales channels.