Streamline the management and utilization process of product information, leveraging localization features to dramatically reduce time to market.
At Spectrum Brands, a household goods manufacturer, there was a challenge where managing product information across multiple CMSs could not keep up with the rapid increase in product information. After the implementation of Contentserv, the management of over 12 brands, approximately 25,000 products, and more than 370,000 digital assets was streamlined. The creation of product catalogs was automated by about 80%, reducing the work period from one year to one week, significantly improving operational efficiency. [Contents] ■ Overview of Spectrum Brands ■ Background leading to the implementation of Contentserv ■ Requirements for the system and implementation ■ Effects of Contentserv implementation and future prospects *For more details, please download the PDF or feel free to contact us.
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Centric PXM (formerly Contentserv) integrates multiple capabilities—including Product Information Management (PIM), Digital Asset Management (DAM), supplier onboarding, and multi-channel syndication—into a single unified platform. It centralizes product information scattered across internal and external teams, ensuring that accurate, up-to-date data is delivered consistently across every sales channel. In 2023, we strengthened our portfolio with the strategic acquisition of Shoppingfeed, a leading provider of product feed management and marketplace integration solutions. In March 2025, we joined Centric Software, a Dassault Systèmes company, becoming part of the industry’s most advanced product concept-to-commercialization platform.
