Efficiently manage your brand across all online and offline channels using Contentserv!
The women's wear brand Betty Barclay faced challenges in managing over 4,000 products, more than 31,000 variations of information, and over 100,000 digital assets. To respond to the increasing number of brands and the demands of an increasingly fluid market, the company implemented Contentserv PIM/DAM. We present a flexible and scalable PIM/DAM solution to ensure brand consistency across all touchpoints. [Contents] ■ Challenges before implementation ■ Requirements and implementation ■ Effects of implementation *For more details, please refer to the PDF document or feel free to contact us.
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Centric PXM (formerly Contentserv) integrates multiple capabilities—including Product Information Management (PIM), Digital Asset Management (DAM), supplier onboarding, and multi-channel syndication—into a single unified platform. It centralizes product information scattered across internal and external teams, ensuring that accurate, up-to-date data is delivered consistently across every sales channel. In 2023, we strengthened our portfolio with the strategic acquisition of Shoppingfeed, a leading provider of product feed management and marketplace integration solutions. In March 2025, we joined Centric Software, a Dassault Systèmes company, becoming part of the industry’s most advanced product concept-to-commercialization platform.
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