Which is closer to the KGI, list purchasing or in-house research?
In sales activities aimed at achieving KGI, the method of obtaining the list directly impacts the results.
In sales strategy, the method of obtaining lists is a significant factor that influences KGI (Key Goal Indicator). Purchasing ready-made lists is a speedy approach, but it has challenges in terms of accuracy and freshness. On the other hand, conducting list research in-house allows for high targeting accuracy and enables a strategic approach. 'PROBiZZ' proposes a "hybrid list strategy" that integrates these advantages. We design the optimal approach to get closer to KGI by utilizing actual business negotiation results and past data. Additionally, through continuous effectiveness measurement and improvement proposals, we can smoothly adjust the strategy as needed. We will build lists that balance speed and accuracy, directly leading to results.
- Company:エンジン
- Price:Other