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Those in responsible positions are often required to formulate sales strategies. However, demonstrating the basis for the targeted "sales" and "profits" and convincing the management team can be quite challenging. Many may be struggling to find a good method. When formulating sales strategies, examples from successful companies can be very helpful. In this article, we will discuss 12 examples and explain key points that can lead to the expansion of your own business. *For more detailed information, please refer to the related links. Feel free to contact us for more details.*

• SFA (Sales Support System)

DX (Digital Transformation) is a keyword that is currently attracting attention. While DX can also be utilized in sales departments, achieving DX is not simply a matter of digitizing operations; it also requires business reform. In this article, we will explain information related to sales DX. Let's explore the differences between DX and digitization, as well as the necessity of DX and the methods to achieve it. *For detailed content of the column, please refer to the related links. For more information, feel free to contact us.*

• SFA (Sales Support System)

In recent years, the term "reskilling" has been gaining attention. In Japanese, it is referred to as "learning anew," and it aims to enhance the abilities of each employee, supporting future business growth. In an era of rapid change, it can be considered an essential method for companies operating in such environments. So, what are the benefits of using reskilling? Let's take a closer look at how to implement reskilling in this article. *For more detailed information, please refer to the related links. Feel free to contact us for further inquiries.*

• others

Nudge theory is a concept that encourages specific behaviors by subtly guiding people's everyday choices and decision-making. This theory is useful for understanding consumer behavior and formulating business strategies. In this article, we will introduce the basics of nudge theory, its applications, and various case studies that expand the possibilities for companies and organizations to create new value. *For detailed content of the column, please refer to the related links. For more information, feel free to contact us.*

• others

BDR refers to a method of inside sales focused primarily on outbound efforts aimed at acquiring new business for large companies. This article explains the basics of BDR, its differences from SDR, and specific approaches. Please also refer to the essential enterprise strategies for BDR success and recommended tools. *For detailed content of the column, you can view it through the related links. For more information, please feel free to contact us.*

• CRM (Customer Relationship Management System)

The financial industry, which is the foundation of the Japanese economy and plays a leading role in driving the economy, is also experiencing the wave of digital transformation (DX). However, it can be said that the industry as a whole has not yet been able to fully leverage the benefits of DX. This article will explain the current state of DX and the challenges ahead for financial companies. Let’s imagine the impending "cliff of 2025" as a reality. *For more details on the column, please refer to the related links. Feel free to contact us for more information.*

• CRM (Customer Relationship Management System)

To lead sales activities to success, it is important to aim for skill enhancement, create a skill map sheet, and practice it daily. In this article, we will introduce how to create a skill map sheet. By reading this article, you will be able to develop human resources while referring to the skill map sheet, so please take a look. *For detailed content of the column, you can view it through the related links. For more information, feel free to contact us.

• Employee training

Web conferencing is one of the remote meeting systems suitable for communication with employees who are far away. Unlike video conferencing, it does not require expensive dedicated equipment, and as long as you have access to the internet, you can participate in meetings. It can be said that it is essential for responding to work style reforms and digital transformation (DX). In this article, we will provide a clear explanation of web (remote) conferencing. *For detailed content of the column, you can view it through the related links. For more information, please feel free to contact us.

• Video conferencing system

The "new normal" refers to the significant changes that have occurred in society becoming commonplace and established without us realizing it. The major changes in business and work styles brought about by the new normal due to the COVID-19 pandemic are already becoming normalized, but there are still many challenges, and companies are required to implement measures to address these issues. This article explains the changes that have occurred in the new normal and the measures that companies want to further strengthen as the new normal becomes more generalized. *For more details on the column, please refer to the related links. For further inquiries, feel free to contact us.*

• CRM (Customer Relationship Management System)
• SFA (Sales Support System)

The new normal era brought about by the novel coronavirus has significantly changed our lives and ways of working. As consumer behavior and lifestyles have changed due to the new normal, businesses have been required to respond in various ways. Even now, as the new normal has become commonplace, further efforts for change are necessary. In this article, we will explain the changes in business, work styles, and lifestyles due to the new normal, as well as the measures necessary for companies to grow in the new normal era. *For detailed content of the column, please refer to the related links. For more information, feel free to contact us.

• CRM (Customer Relationship Management System)
• SFA (Sales Support System)

Currently, "purpose" is gaining attention as an important keyword in business operations. "Purpose-driven management" is often cited as a representative term. By understanding the meaning of purpose and applying it to business operations, you can gain support from employees, customers, and society. This can lead to increased sales and contribute to the stability of management. In this article, we will touch on the meaning of purpose and the reasons it is required in business operations, followed by an explanation of the benefits of purpose and the steps to implement it. Please read the article and connect it to enhancing your company's trust and performance. *For detailed content of the column, you can view it through the related links. For more information, please feel free to contact us.*

• CRM (Customer Relationship Management System)
• SFA (Sales Support System)

In today's world, where remote work and online business meetings have become widespread, many companies are adopting "inside sales." By implementing inside sales, which approaches customers with a high likelihood of closing deals to improve sales efficiency, companies can achieve even greater results. This article will explain the sales style known as "inside sales," including its purpose, differences from existing sales and telemarketing, and key points for implementation. *For detailed content of the column, please refer to the related links. For more information, feel free to contact us.*

• CRM (Customer Relationship Management System)
• SFA (Sales Support System)

Notion is a cloud service that has rapidly gained attention in the 2020s. This article is aimed at users who are encountering Notion for the first time, explaining the content and features of the service, its representative characteristics, and how to use it. Please read on to understand Notion and use it smoothly. *For detailed content of the column, you can view it through the related links. For more information, please feel free to contact us.*

• CRM (Customer Relationship Management System)
• SFA (Sales Support System)

To increase sales in business, it is necessary to differentiate from "competitors" that are in a competitive relationship within the same market and encourage customers to choose your company's products and services. However, if the understanding of competitors or the direction of differentiation is incorrect, it may not lead to improved sales results. This article will provide a detailed explanation of methods for analyzing competitors and key points for differentiation. *For more detailed content of the column, please refer to the related links. For further inquiries, feel free to contact us.*

• CRM (Customer Relationship Management System)
• SFA (Sales Support System)

Negotiation refers to the tactics used when the interests of the parties do not align, employing means such as discussions. This article explains the meaning of negotiation, its differences from bargaining, and points to enhance negotiation skills in business. Use this article as a reference to improve your negotiation skills and actively participate in discussions with customers and business partners. *For more detailed content of the column, please refer to the related links. Feel free to contact us for more information.*

• CRM (Customer Relationship Management System)
• SFA (Sales Support System)

To achieve results with limited management resources, it is important to calculate the return on investment. This time, we will introduce the method for calculating return on investment. By reading this article, you will be able to appropriately allocate management resources, so please refer to it. *For detailed content of the column, you can view it through the related links. For more information, please feel free to contact us.

• CRM (Customer Relationship Management System)
• SFA (Sales Support System)

Drill down is a method of analyzing by delving from an overview level to a detailed level, which allows for a more accurate understanding of the overall picture and makes it easier to identify issues. The drill down feature is generally included in BI tools, and by integrating with CRM/SFA, it enables the maximization of sales performance and optimization of resources. This article explains the characteristics and importance of drill down, as well as how to utilize it in business. *For detailed content of the column, please refer to the related links. For more information, feel free to contact us.*

• CRM (Customer Relationship Management System)
• SFA (Sales Support System)

In today's world, where the internet is widespread, web marketing has become an essential activity regardless of the industry. Among these, "viral marketing" is a particularly cost-effective method for expanding brand recognition. It can disseminate information overwhelmingly faster and more broadly than traditional advertising, which is why it has been adopted by many well-known companies. In this article, we will introduce the basics of viral marketing, its benefits, and successful case studies from companies. We will also explain the meaning of terms that use the word "viral," so if you are considering using web media to grow your business, please use this as a reference. *For more detailed content of the column, you can view it through the related links. For further inquiries, please feel free to contact us.*

• CRM (Customer Relationship Management System)
• SFA (Sales Support System)

In sales and marketing, "customers" refer to individuals or companies that already have a business relationship with the company. This article will introduce the definition and classification of customers, as well as effective measures. Let's also look at the differences between similar terms such as "business partners" and "clients." *For more details on the column, you can view it through the related links. Please feel free to contact us for more information.*

• CRM (Customer Relationship Management System)
• SFA (Sales Support System)

One of the essential concepts for understanding customers and achieving business success is "needs." In this article, we will explain in detail the meanings and differences between needs and wants, as well as how to utilize customer needs in sales and marketing. We will also introduce suitable approaches for each classification of prospective customers, so please use this as a reference. *For more detailed content of the column, you can view it through the related links. If you have any questions, please feel free to contact us.*

• CRM (Customer Relationship Management System)
• SFA (Sales Support System)

Branding is a strategy to enhance the value of a company, product, or service and differentiate it from competitors. Through branding, companies aim not only to improve brand recognition but also to strengthen their sales and marketing efforts. In this article, we will clearly explain the meaning and purpose of branding, as well as specific methods. *For detailed content of the column, you can view it through the related links. If you have any questions, please feel free to contact us.*

• CRM (Customer Relationship Management System)
• SFA (Sales Support System)

On April 23, 2024, Shikigaku Co., Ltd. and Softbrain Co., Ltd. jointly held an online seminar titled "Strengthening Organizational Sales Power through Sales DX × Ultimate Management Techniques - What Sales Managers Should Do and What They Should Stop Doing on the Ground." There are various sales DX methods and management theories available in the world. As a result, we often hear voices from those managing on the ground expressing that there is too much information and they do not know what to adopt. Both companies, "Softbrain," which has supported sales DX for over 5,500 companies, and "Shikigaku," which has solved organizational management issues for over 4,000 companies, focused on the theme of "Sales DX × Management" to explain, with examples, what ground managers should truly do and what they should stop doing to achieve sales DX. *For more details, please refer to the related links. For further inquiries, feel free to contact us.*

• CRM (Customer Relationship Management System)
• SFA (Sales Support System)

The new generation of young people known as Generation Z (born between 1996 and 2012), who have had the internet close at hand since birth, is starting to enter the workforce. Considering that "Generation Z" will become established in companies and take on future responsibilities, it is becoming essential for the survival of businesses to focus on "developing, retaining, and creating an environment where Generation Z can thrive." Given that the "background in which they were born and raised" and "values regarding work" differ across generations, the "development of Generation Z" is a challenge for many companies, not just in sales positions. In this issue, we will explain the realities of the working styles sought by Generation Z based on the "Survey on Job Changes and DX of Generation Z in Sales Positions" conducted by Softbrain Corporation, the vendor of CRM/SFA "e-Sales Manager" in February 2024, and unravel the characteristics of Generation Z, who prioritize "time performance" and "efficiency." Please refer to this as a guide for creating an environment where the "Generation Z," who will carry the future of companies, can be retained, developed, and thrive. *For more details on the column, please refer to the related links. For further inquiries, feel free to contact us.

• CRM (Customer Relationship Management System)
• SFA (Sales Support System)

Genie is focused on providing a cost-effective marketing platform. As part of its mission, it aims to support customers and contribute to society so that everyone can succeed in marketing. In this article, we will explain the features and reputation of the products offered by Genie, such as MA and SFA, along with comparisons to other commonly referenced tools. *For detailed content of the column, please refer to the related links. For more information, feel free to contact us.*

• CRM (Customer Relationship Management System)
• SFA (Sales Support System)
• MA

One of the essential web marketing strategies that cannot be overlooked is the creation of landing pages (LPs). By correctly creating and managing LPs, you can expect an improvement in conversion rates. This article explains the basics of LPs, their advantages and disadvantages, and the steps for creating them, aimed at beginners. If you are wondering, "Does my company need an LP?" please refer to this for guidance. *You can view the detailed content of the column through the related links. For more information, feel free to contact us.*

• CRM (Customer Relationship Management System)
• SFA (Sales Support System)

SEO (Search Engine Optimization) measures refer to improving a website so that it provides valuable information to search users while ensuring that the content is correctly evaluated by search engines. As the capabilities of search engines have increased, superficial techniques are becoming less effective. What should we focus on in SEO measures today? In this article, we will explain the important strategies and concepts to consider in SEO measures, and introduce tools to streamline daily SEO tasks. *For detailed content of the column, please refer to the related links. For more information, feel free to contact us.*

• CRM (Customer Relationship Management System)
• SFA (Sales Support System)

GA4 (Google Analytics 4) is the new version of Google Analytics announced in October 2020. It allows for the integrated management of data from websites and apps, and is equipped with powerful features such as analysis capabilities that utilize machine learning. In this article, we will explain in detail the features of GA4, how to set it up, and points to be aware of. Please refer to this information to enhance the accuracy of your data analysis and to aid your marketing activities. *For more detailed content of the column, you can view it through the related links. For more information, please feel free to contact us.

• CRM (Customer Relationship Management System)
• SFA (Sales Support System)

Banners are images or animations used for web advertising and promotion, serving to attract the attention of potential customers browsing the web and encouraging them to click. This article will provide a detailed explanation of the basics of banners, their types, effectiveness, and how to design them. A banner (in English: Banner) is a term that means "flag" or "banner." In the world of the internet, a banner refers to an image that introduces other web pages. It plays an important role in guiding users to specific web pages. *For more details on the column, you can view it through the related links. For more information, please feel free to contact us.*

• CRM (Customer Relationship Management System)
• SFA (Sales Support System)

Softbrain's "e-Sales Manager Remix Service Edition" is a tool that allows for centralized management of information necessary for maintenance operations, such as customer information and equipment details. It contributes to improving operational efficiency and maximizing revenue (LTV). 【We solve the following issues】 ■ Inability to thoroughly replace or update delivered equipment, negatively impacting performance ■ Incomplete tasks while out of the office, requiring a return to the office ■ Uncertainty about whom to consult for maintenance records of delivered equipment Currently, we are offering a white paper that details case studies of equipment manufacturers facing the above challenges, along with the features and benefits of this tool. *You can view detailed information immediately by clicking the download button. Free demos are available. Please feel free to contact us if you are interested.

• CRM (Customer Relationship Management System)

The "e-Sales Manager Remix Service Edition" is a tool that allows for centralized management of information necessary for maintenance operations, such as customer information and equipment details. The system is easy to input data into, and the information is automatically reflected across various functions, making it efficient. You can quickly search for information and report from your smartphone, enabling real-time information sharing and strengthening collaboration between service engineers and locations. 【We solve the following issues】 ■ Inability to thoroughly replace or update delivered equipment, negatively impacting performance ■ Incomplete tasks while out, requiring a return to the office ■ Uncertainty about whom to consult for maintenance records of delivered equipment * We are currently offering a free "Product Introduction Document" and a detailed "White Paper" with case studies. You can view them immediately from "PDF Download." * Demos are also available. Please feel free to contact us for more details.

• SFA (Sales Support System)

"We need to quickly compare web conferencing systems and adapt to telework!" As telework adoption progresses, many people in charge may find themselves in a situation where they must urgently select and implement a web conferencing system. There are many options for web conferencing systems, but making a hasty decision can lead to the need for re-selection later, resulting in additional costs and the risk of double work. Therefore, this time we will introduce how to choose a web conferencing system that fits your situation and the steps to implement a web conferencing system as quickly as possible. *For detailed content of the column, please refer to the related links. For more information, feel free to contact us.*

• Video conferencing system
• Online business negotiation system

In order to respond to the rapid changes in today's business environment, companies must constantly develop new strategic designs. This is also true for sales strategies, where accurately forecasting sales projections allows for an understanding of the current situation and the formulation of appropriate sales strategies. This article will explain the data and forecasting methods necessary for predicting sales projections, as well as key points for utilizing them in the development of sales strategies. *For more detailed content of the column, please refer to the related links. For more information, feel free to contact us.

• CRM (Customer Relationship Management System)
• SFA (Sales Support System)

In this column, we introduce ways to increase sales using sales tech even in the post-COVID era, where sales visits have become challenging. Sales tech is a coined term that combines sales and technology. It refers to tools such as Customer Relationship Management (CRM) systems and Sales Force Automation (SFA) systems. Recently, it also encompasses a wide range of technologies, including online meeting tools and customer support tools. Please see the related links for more information. *You can view the detailed content of the column through the related links. For more information, please feel free to contact us.*

• CRM (Customer Relationship Management System)
• SFA (Sales Support System)

To strengthen sales capabilities, creating a sales list is a crucial key. Gathering information about potential client companies is essential for creating a sales list. There are several methods for information gathering, and by combining them, it is possible to obtain a wealth of information. Here, we will explain the methods for gathering information to create a sales list and how to create the sales list itself. *For detailed content of the column, please refer to the related links. For more information, feel free to contact us.*

• CRM (Customer Relationship Management System)
• SFA (Sales Support System)

As remote work and telecommuting are being promoted, it is expected that the number of people engaging in side jobs from home will increase in the future. If you choose tasks that are connected to your skills and experience, side jobs from home can have a positive effect on your main job as well. Along with the types of home-based work that are easy to earn from, we will introduce tips for balancing your main job and side job. *For detailed content of the column, you can view it through the related links. For more information, please feel free to contact us.

• CRM (Customer Relationship Management System)
• SFA (Sales Support System)

SaaS services, which have become widely used by businesses and individuals, are currently attracting attention from various industries as a growth area. While the number of companies entering the SaaS business is increasing, many may be unsure of how to develop their own SaaS services for success. In this article, we summarize the advantages and disadvantages of SaaS businesses, as well as key points for success. *For detailed content of the column, please refer to the related links. For more information, feel free to contact us.*

• CRM (Customer Relationship Management System)
• SFA (Sales Support System)

On our company website, we introduce useful know-how materials that can be downloaded. We provide explanations about PDCA and OODA that can be used in sales environments to achieve results even in rapidly changing times, as well as the journey towards solving challenges and establishing digital tools for realizing DX in the sales department. Please take a moment to read it. *For detailed content of the column, you can view it through the related links. For more information, please feel free to contact us.

• CRM (Customer Relationship Management System)
• SFA (Sales Support System)

Miraif West Japan positioned the shift away from a revenue structure heavily reliant on the energy business as an important strategy. What was emphasized was the enhancement of sales capabilities and strengthening of management, as well as the establishment of an information infrastructure for deepening customer relationships. What results has Miraif West Japan achieved by building a cooperative relationship with Softbrain? We will thoroughly dissect the sales DX strategy centered on sales tech. *For detailed content of the column, please refer to the related link. For more information, feel free to contact us.

• others

Has your company felt that there are challenges in management due to the outbreak of the new coronavirus, or are you seeking ways to adapt management to the post-corona (with corona) era? Many companies have realized the need for organizational management improvement as issues such as delays in response have become apparent due to telework. However, the fundamentals of management remain unchanged even in the post-corona era. What is important is to update management in accordance with the principles defined by Drucker for the post-corona context. *You can view the detailed content of the column through the related link. Please feel free to contact us for more information.*

• CRM (Customer Relationship Management System)
• SFA (Sales Support System)

Are you aware that the number of companies eliminating their offices has increased due to the declaration of a state of emergency? Many employees have pointed out the benefits of saving time not only on commuting but also on getting ready, which has led many companies to adopt telework. However, it is also true that there are many drawbacks, such as the emergence of feelings of unfairness among employees and departments due to the rapid changes in work styles, the weakening of communication and teamwork due to a lack of management, and the risks to employees' mental and physical health due to changes in their environment. *You can view the detailed content of the column through the related link. For more information, please feel free to contact us.*

• Online business negotiation system

In this column, we introduce articles about outbound sales. In "What Does 'Outbound' Sales from Companies Mean?", we also explain the differences from inbound sales. Additionally, the article "Creating Sales Lists: The Importance of Information Gathering!" provides information related to new sales and telemarketing. *You can view the detailed content of the column through the related links. For more information, please feel free to contact us.*

• SFA (Sales Support System)

In this column, we introduce articles about marketing techniques. In "What is a Customer Journey?", we present the concept, how to create maps, and case studies. In "What is a Segment?", we explain how to group customers and the importance of management. Additionally, in articles such as "What is a Step Mail?" and "What is Digital Marketing?", we also introduce sales terms and basic knowledge that you may feel hesitant to ask about. *You can view detailed content of the column through the related links. For more information, please feel free to contact us.

• Ad management and operations

On this blog, we introduce columns that provide know-how useful for strengthening sales capabilities. In articles such as "Change is an Opportunity for Growth! What is Needed for Future Sales?" you can also download materials. Additionally, we offer a wealth of columns such as "Four Points to Avoid Acquiring Incorrect 'Sales Skills'" and "The Differences Between Unsuccessful and Successful Salespeople, and Specific Steps to Dramatically Increase Sales." *You can view the detailed content of the columns through the related links. For more information, please feel free to contact us.

• CRM (Customer Relationship Management System)
• SFA (Sales Support System)

Among you, there may be many who are not dedicated managers but rather playing managers. This time, I have picked up three types of such individuals and focused on their challenges. One type is the versatile and expected manager. For example, being serious can become a challenge, leading many to become jack-of-all-trades and struggle to grow. *For detailed content of the column, you can view it through the related link. For more information, please refer to the PDF document or feel free to contact us.*

• CRM (Customer Relationship Management System)
• SFA (Sales Support System)

More companies in Japan are beginning to utilize CRM and MA to share the progress of marketing and sales activities in real-time and to streamline business processes. Since there are similar features included in both CRM and MA, many may find themselves wondering which tool best fits their company's needs when considering implementation. In this article, we will explain the differences between CRM and MA, as well as the benefits of integrating both tools. *For more detailed information, please refer to the related links. For further details, please check the PDF materials or feel free to contact us.*

• CRM (Customer Relationship Management System)