What is a customer? An explanation of definitions and classification methods in sales and marketing.
Introduction to customer types, sales methods, and important considerations when interacting.
In sales and marketing, "customers" refer to individuals or companies that already have a business relationship with the company. This article will introduce the definition and classification of customers, as well as effective measures. Let's also look at the differences between similar terms such as "business partners" and "clients." *For more details on the column, you can view it through the related links. Please feel free to contact us for more information.*
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Softbrain has been a domestic vendor providing CRM/SFA (Sales Support and Customer Management System) with "esm (e-Sales Manager)" since 1999. We have a track record of implementation in over 5,500 companies across more than 185 industries. In recent times, as the decline in the working population is lamented, "improving business productivity" and the supporting "execution of DX (Digital Transformation)" have become essential. Softbrain supports true sales DX with digital solutions (CRM/SFA) and professional services (implementation support and utilization assistance). The competition lies in customer touchpoints! Our customer management system, 【esm (e-Sales Manager)】, leads all customer touchpoint activities in sales, marketing, and after-service to a higher level: https://www.e-sales.jp/ *Based on our company's achievements and the Japan Standard Industrial Classification.