Explaining the meaning of purpose, the reasons required for business operations, the benefits, and the steps to implement it.
Currently, "purpose" is gaining attention as an important keyword in business operations. "Purpose-driven management" is often cited as a representative term. By understanding the meaning of purpose and applying it to business operations, you can gain support from employees, customers, and society. This can lead to increased sales and contribute to the stability of management. In this article, we will touch on the meaning of purpose and the reasons it is required in business operations, followed by an explanation of the benefits of purpose and the steps to implement it. Please read the article and connect it to enhancing your company's trust and performance. *For detailed content of the column, you can view it through the related links. For more information, please feel free to contact us.*
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Softbrain has been a domestic vendor providing CRM/SFA (Sales Support and Customer Management System) with "esm (e-Sales Manager)" since 1999. We have a track record of implementation in over 5,500 companies across more than 185 industries. In recent times, as the decline in the working population is lamented, "improving business productivity" and the supporting "execution of DX (Digital Transformation)" have become essential. Softbrain supports true sales DX with digital solutions (CRM/SFA) and professional services (implementation support and utilization assistance). The competition lies in customer touchpoints! Our customer management system, 【esm (e-Sales Manager)】, leads all customer touchpoint activities in sales, marketing, and after-service to a higher level: https://www.e-sales.jp/ *Based on our company's achievements and the Japan Standard Industrial Classification.