ソフトブレーン List of Products and Services

I want to increase the success rate of large-scale projects like promoting DX within the company. For companies, the PMO (Project Management Office) plays an important role. In this article, we will explain the differences between PMOs and PMs, their benefits, and how to utilize them for corporate DX for those considering the introduction of a PMO. *For detailed content of the column, please refer to the related links. For more information, feel free to contact us.*

• CRM (Customer Relationship Management System)

The inquiry form is an essential tool for addressing requests such as "I want to increase customer satisfaction" and "I want to respond quickly to customer complaints." The information received through inquiries is accumulated within the company, making it one of the key points to know as it can help improve products and services. In this article, we will explain the benefits of utilizing inquiry forms and the points to consider for leveraging them in your business. *For detailed content of the column, please refer to the related links. For more information, feel free to contact us.*

• CRM (Customer Relationship Management System)

Opting out is one way to handle personal information. It may seem like a hassle-free method, but there are various legal constraints that must be adhered to in order to handle it correctly. Additionally, it is not guaranteed to be usable for all purposes. In this article, we will provide a detailed explanation of opting out, including its counterpart "opting in." Let's take a closer look at its features, points of caution, and the purposes for which opting out is possible. *For detailed content of the column, you can view it through the related links. Please feel free to contact us for more information.*

• CRM (Customer Relationship Management System)

The goal achievement sheet (Mandala chart) has gained attention in recent years. Since it can be used for both departmental goals and individual goals, many people may want to utilize it. To connect the goal achievement sheet to improved performance, it is important to write it correctly while understanding its features and key points. This article will provide a detailed explanation of the advantages and disadvantages of the goal achievement sheet. *For more details on the column, please refer to the related links. Feel free to contact us for more information.*

• CRM (Customer Relationship Management System)

Management is a term frequently used in the business scene, but there may be few people who understand its meaning correctly. Especially in management positions, it is essential to correctly understand the meaning and purpose of management in order to utilize it to improve the overall performance of the organization. In this article, we will explain the correct meaning of management, specific tasks and types, and the necessary skills. If you are struggling with relationships with your subordinates or are having difficulties coordinating with management or other departments, please use this article as a starting point for solutions. *For detailed content of the column, you can view it through the related links. For more information, please download the PDF or feel free to contact us.*

• CRM (Customer Relationship Management System)
• SFA (Sales Support System)

In promoting DX (digital transformation), acquiring talent specialized in the digital domain is an urgent necessity. This article explains the skills required for DX personnel, the types of jobs, and methods for recruitment and development. Please feel free to use it as a reference. *For detailed content of the column, you can view it through the related links. For more information, please download the PDF or feel free to contact us.

• CRM (Customer Relationship Management System)
• SFA (Sales Support System)

In today's world, where the trend of digitalization is accelerating, advancing DX (Digital Transformation) to enhance productivity and work efficiency is directly linked to a company's competitiveness. In this article, we will introduce an overview of DX promotion, the reasons it is gaining attention, and the steps to advance DX, so please take a look for reference. *For detailed content of the column, you can view it through the related links. For more information, please download the PDF or feel free to contact us.

• CRM (Customer Relationship Management System)
• SFA (Sales Support System)

Our company is also working on DX (Digital Transformation) and is required to achieve results, but the budget is limited. In response to such concerns, free tools that help promote DX have been made available. However, there are many free DX tools available, making it quite challenging to compare and determine which tools are suitable. How useful are each of these tools in practical applications? In this article, we will summarize and introduce a variety of representative tools that are helpful for DX, allowing for a comparative overview, and provide information to advance the realization of DX. Additionally, our company offers a DX tool called 'e-Sales Manager Remix' that is useful for sales DX. A 30-day free trial is available, so if you are interested in the DX of sales activities, please take advantage of it. *For more detailed information, you can view it through the related links. For more details, please download the PDF or feel free to contact us.

• CRM (Customer Relationship Management System)
• SFA (Sales Support System)

Gemini is an interactive AI service developed by Google. Originally named Google Bard, the service name was changed to Gemini in February 2024. These services have been in trial operation since May 2023, including a Japanese version, and have improved in usability through various updates. While it is an interactive AI similar to ChatGPT, it also has differences, such as the ability to obtain answers based on real-time information, which has increased its attention. This article summarizes the features of Gemini, its differences from ChatGPT, and how it can be utilized in business. It also explains points to consider when using it, so if you are considering its implementation in your company, please refer to it. *For detailed content of the column, you can view it through the related links. For more information, please download the PDF or feel free to contact us.

• CRM (Customer Relationship Management System)
• SFA (Sales Support System)

ChatGPT, which is utilized in various fields as a means to streamline business operations, has also evolved as an image generation AI. Did you know that? The new model "GPT-4o," announced in May 2024, has significantly improved its image generation capabilities. In this article, we will introduce the image generation features of ChatGPT, including basic knowledge, benefits, and examples of use. If you are wondering, "Can image generation by ChatGPT be applied to business?" please refer to this article. *For detailed content of the column, you can view it through the related links. For more information, please download the PDF or feel free to contact us.*

• CRM (Customer Relationship Management System)
• SFA (Sales Support System)

Since the release of ChatGPT in 2022, various AI services, including generative AI, have garnered attention, and their use in business has been increasing. ChatGPT, which also supports Japanese, has become even more user-friendly in 2024. In the coming era, companies that can effectively utilize AI are likely to see improved performance. This article focuses on one aspect of generative AI: the use of ChatGPT in business. We will introduce ways to use it that can lead to improved operational efficiency and performance, so please make the most of it. *For more detailed content of the column, you can view it through the related links. For more information, please download the PDF or feel free to contact us.*

• CRM (Customer Relationship Management System)
• SFA (Sales Support System)

To improve business efficiency, a fundamental review of the business flow is necessary. In this article, we will introduce the basic knowledge, fundamental procedures, methods, and key points for improving business efficiency, as well as recommended tools and case studies. *For detailed content of the column, you can view it through the related links. For more information, please download the PDF or feel free to contact us.

• CRM (Customer Relationship Management System)
• SFA (Sales Support System)

Among the SFA/CRM products that are becoming common practice to implement, Salesforce.com (hereafter referred to as Salesforce) has a high reputation among top vendors. However, does Salesforce meet the needs of all companies? We would like to examine the features of Salesforce's SFA, Sales Cloud, and, taking into account user reviews, confirm the To-Do items necessary for successful implementation. *For detailed content of the column, you can view it through the related link. For more information, please download the PDF or feel free to contact us.

• CRM (Customer Relationship Management System)
• SFA (Sales Support System)

It is said that modern society is transitioning into an era filled with volatility, uncertainty, complexity, and ambiguity, referred to as "VUCA." In traditional hierarchical organizations, it is difficult to respond quickly to changes, and many companies are being forced into stagnation. In this context, "Teal Organizations" are attracting attention from businesses. This article will explain the meaning, examples, and benefits of Teal Organizations. *For more detailed information, you can view it through the related links. For more details, please download the PDF or feel free to contact us.*

• CRM (Customer Relationship Management System)
• SFA (Sales Support System)

The diversification of work styles has progressed, and telework and remote work have become established. It is believed that this trend will continue in the future, but the cost burden of introducing telework will become a significant hurdle in promoting digital transformation (DX). By utilizing grants and subsidies aimed at the introduction of telework, the investment burden can be alleviated. This article introduces support systems related to telework. *For detailed content of the column, you can view it through the related links. For more information, please download the PDF or feel free to contact us.*

• CRM (Customer Relationship Management System)
• SFA (Sales Support System)

Personas are an essential concept for planning effective marketing strategies. In this article, we will explain in detail the meaning of the term "persona," the benefits of setting them, and how to create them. Please feel free to use this as a reference. *For more detailed content of the column, you can view it through the related links. For more information, please download the PDF or feel free to contact us.*

• CRM (Customer Relationship Management System)
• SFA (Sales Support System)

The customer management system for after-sales service, "e-Sales Manager Remix Service Edition," is a tool that allows for centralized management of information necessary for maintenance, such as customer information and equipment details. You can quickly search for information and report from your smartphone, share information in real-time, and strengthen collaboration between service engineers and locations. 【Solutions to these issues】 ■ Inability to thoroughly replace or update delivered equipment, negatively impacting performance ■ Incomplete tasks while out, requiring a return to the office ■ Uncertainty about whom to consult for maintenance records of delivered equipment * We are currently offering a free "Product Introduction Document" and a detailed "White Paper" with case studies. You can view them immediately via "PDF Download." * Demos are also available. Please feel free to contact us for more details. ★ We will hold a free webinar on CRM utilization techniques on Wednesday, September 11. For details and registration, please see the link below.

• CRM (Customer Relationship Management System)

Surveys are an important tool for companies to understand the opinions of customers and consumers, but it is necessary to understand the basic steps and tips to create effective surveys. In this article, we will thoroughly explain the process of creating surveys step by step, and also introduce tips and timing for implementation. *For detailed content of the column, you can view it through the related links. For more information, please download the PDF or feel free to contact us.*

• CRM (Customer Relationship Management System)
• SFA (Sales Support System)

GTM (Google Tag Manager) allows you to centrally manage tags on your site without any knowledge of HTML editing. Many of you may have heard of it while engaging in web marketing activities. This article explains the basics of GTM, its benefits, and how to set it up initially. If you are considering implementing GTM, please use this as a reference. *You can view the detailed content of the column through the related links. For more information, please download the PDF or feel free to contact us.*

• CRM (Customer Relationship Management System)
• SFA (Sales Support System)

Feedback is one form of communication that occurs regularly in the business environment. Feedback provides information to recognize evaluations of results and serves as a basis for determining what to do next. From the perspective of human resource development, it is known that providing effective feedback leads to improved performance and promotes the growth of talent. In this article, we will explain various aspects of feedback in business. *For detailed content of the column, you can view it through the related links. For more information, please download the PDF or feel free to contact us.*

• CRM (Customer Relationship Management System)
• SFA (Sales Support System)

Algorithms are gaining attention in the business world. The main reason is that we are in an era where IT technology and AI are widely used. In this article, we will explain in detail why algorithms are attracting attention and how they can be beneficial for businesses. Please deepen your knowledge about algorithms. *For detailed content of the column, you can view it through the related links. For more information, please download the PDF or feel free to contact us.*

• CRM (Customer Relationship Management System)
• SFA (Sales Support System)

SEO refers to search engine optimization, which is the process of optimizing the content of a website to achieve higher rankings in Google's search results. In this article, we will explain what SEO is for beginners, the basic approach to SEO measures, and new specific strategies. *For detailed content of the column, you can view it through the related links. For more information, please download the PDF or feel free to contact us.*

• CRM (Customer Relationship Management System)
• SFA (Sales Support System)

CSR (Corporate Social Responsibility) refers to the responsibilities that companies should fulfill as social entities, and its importance has been increasing in recent years. CSR activities offer many benefits, such as enhancing corporate image and improving social evaluation. This article will clearly explain the advantages of implementing CSR and provide successful case studies. *For detailed content of the column, please refer to the related link. For more information, you can download the PDF or feel free to contact us.*

• CRM (Customer Relationship Management System)
• SFA (Sales Support System)

Stealth marketing is a marketing technique that promotes products or services without consumers being aware that it is advertising. It was a commonly used marketing method, but in October 2023, a law regulating stealth marketing was enacted. This article will explain basic knowledge about stealth marketing and what to be careful about to avoid violating the stealth marketing regulation law, so please refer to it. *For detailed content of the column, you can view it through the related links. For more information, please download the PDF or feel free to contact us.

• CRM (Customer Relationship Management System)
• SFA (Sales Support System)

To sell your company's products and services and consistently generate profits, it is necessary to create a system that naturally encourages customers to want to purchase those products and services. The essence of marketing is to pursue "which target audience should receive which products or services to make them happy" and to construct a pathway for delivering products to users. In this article, we will thoroughly explain the meaning of marketing, how to develop strategies, and methods for market analysis. *For detailed content of the column, you can view it through the related links. For more information, please feel free to download the PDF or contact us.*

• CRM (Customer Relationship Management System)
• SFA (Sales Support System)

When you want to confirm important appointments or deadlines, "reminders" can be very helpful. To improve organizational productivity and accelerate business, it is essential to grasp efficient and effective reminder methods. In this article, we will explain the meaning of reminders, specific ways to utilize them, and example sentences for different situations. We will also introduce key points for reminders, so if you want to ensure smooth business operations while being considerate of others, please refer to this guide. *For detailed content of the column, you can view it through the related links. For more information, please download the PDF or feel free to contact us.*

• CRM (Customer Relationship Management System)
• SFA (Sales Support System)

IMP is an abbreviation for "impression," and it is considered one of the important metrics in marketing. Many people may want to know what IMP means, how it can help improve sales, and how to increase IMP. This article will explain useful content for those in marketing and sales who utilize IMP in their work. Understand IMP and use it to enhance your performance. *For detailed content of the column, you can view it through the related links. For more information, please download the PDF or feel free to contact us.

• CRM (Customer Relationship Management System)
• SFA (Sales Support System)

Google Search Console is a free tool for analyzing and optimizing the search performance of your website. In this article, we will explain what you can do with Search Console, the differences from GA4, as well as the basic setup and usage. *For detailed content of the column, you can view it through the related links. For more information, please download the PDF or feel free to contact us.*

• CRM (Customer Relationship Management System)
• SFA (Sales Support System)

Data-driven approaches are now considered essential not only for marketing but also for sales activities. In this article, we will reaffirm what data-driven means, discuss the reasons why it is necessary for sales activities, its advantages and disadvantages, and outline the steps to incorporate a data-driven approach. *For detailed content of the column, you can view it through the related links. For more information, please download the PDF or feel free to contact us.*

• CRM (Customer Relationship Management System)
• SFA (Sales Support System)

ERP (Enterprise Resource Planning) systems play a crucial role in improving business efficiency, and there are various types of packages available that are specialized for different business functions. In this article, we will introduce the types of ERP systems and recommend 10 packages, along with key points to consider when selecting one for your company. *For more detailed information, you can view the related links. For further details, please download the PDF or feel free to contact us.*

• SFA (Sales Support System)
• CRM (Customer Relationship Management System)

Telework (remote work), which rapidly spread during the COVID-19 pandemic, is gaining attention as a new way of working that allows for flexible work without being constrained by location or time. However, there are various types of telework, each with its own advantages and disadvantages. This article will provide a detailed introduction to the types of telework, the benefits of implementation, and case studies. Companies considering the appropriate implementation of telework for their organization are encouraged to use this as a reference. *For detailed content of the column, you can view it through the related links. For more information, please download the PDF or feel free to contact us.*

• CRM (Customer Relationship Management System)
• SFA (Sales Support System)

In recent years, many companies have incorporated "LTV (Customer Lifetime Value)," which quantifies the value per customer, into their management practices. Due to changes in business models and the rising costs of customer acquisition, the importance of retaining existing customers has increased. In this article, we will explain the meaning of the term LTV (Lifetime Value), how to calculate it, and specific measures to improve it. *For more detailed content of the column, you can view it through the related links. For more information, please download the PDF or feel free to contact us.*

• CRM (Customer Relationship Management System)
• SFA (Sales Support System)

The "PDCA Cycle," a framework used for continuous business improvement. Are you aware that PDCA can greatly assist in improving operational efficiency and productivity in sales environments? This article introduces the PDCA cycle in sales, discussing its importance, specific examples, and the secrets to success learned from common failures. If you are struggling with "PDCA not becoming established in the organization" or "wanting to improve the abilities of individual members," please use this as a reference. *For detailed content of the column, you can view it through the related links. For more information, please download the PDF or feel free to contact us.

• CRM (Customer Relationship Management System)
• SFA (Sales Support System)

Since the implementation of the Work Style Reform-related laws in April 2019, many companies have been reviewing their work styles and undertaking various initiatives to create a workplace environment that considers work-life balance. However, the realization of work style reform is not straightforward, and many companies seem to be struggling. This article will discuss the reasons why work styles should be reviewed and key points for advancing reform. Business owners and managers who are troubled by how to promote work style reform are encouraged to refer to this. *For detailed content of the column, please refer to the related links. For more information, feel free to contact us.

• others

ROA, also known as "Return on Assets," is one of the important financial indicators that shows the efficiency and profitability of capital. It indicates how much profit a company has generated using its assets and whether it has used its assets efficiently to generate that profit. To grow a company and enhance its stability, improving ROA is necessary. Utilizing CRM/SFA is one of the good methods to improve ROA. This article explains the calculation method of ROA, what it signifies, and points for improvement. *For detailed content of the column, you can view it through the related links. For more information, please feel free to contact us.*

• CRM (Customer Relationship Management System)
• SFA (Sales Support System)

SAP is a business software that allows companies to manage diverse operations such as financial accounting, human resources, manufacturing, and distribution management within a single integrated system. This article will clearly explain the advantages and disadvantages of implementing SAP, its features, and key points for implementation. "SAP" is one of the largest software development companies in Europe, headquartered in the German city of Walldorf. It develops and provides ERP (Enterprise Resource Planning) software for managing business operations and customer relationships. *For more details on the column, please refer to the related links. Feel free to contact us for more information.*

• Accounting Management System

In BtoB sales, it is important to build strong trust relationships with each customer. Customer analysis can be considered an essential process in this regard. This article explains the purpose and framework of customer analysis, and also introduces tools that are useful for data analysis. Customer analysis involves analyzing customer attributes and purchasing behavior. The goal is to understand customers and implement appropriate approaches and strategic planning, with existing customers being the primary focus of the analysis. There are also cases where customer analysis is conducted for the purpose of lead generation, acquiring new customers, and re-engaging dormant customers. *For more details on the column, you can view it through the related links. Please feel free to contact us for more information.*

• CRM (Customer Relationship Management System)

In the business scene, the use of CRM/SFA is increasing. Many companies providing dedicated software have entered the market, and it can be challenging to determine which tool is most suitable for your company. This article explains the key points to consider when implementing a CRM tool. If you are considering the introduction of CRM/SFA, please use this as a reference. *For detailed content of the column, you can view it through the related links. For more information, please feel free to contact us.

• CRM (Customer Relationship Management System)
• SFA (Sales Support System)

For companies, achieving maximum results within a limited time is an essential task. However, it is also true that many are overwhelmed by trivial tasks and unable to focus on important matters that should be prioritized. In this article, we will provide a detailed explanation of "time management," which is beneficial for improving productivity, including the advantages for companies and specific steps to take. *For more details on the column, please refer to the related links. Feel free to contact us for more information.*

• others

The call for increased productivity in work style reform. Many may be struggling to achieve this. In particular, the improvement of labor productivity, which is the increase in the value obtained by dividing labor output by working hours, is a significant issue. Do you know the reasons why this cannot be realized within organizations? This article will provide points for correctly analyzing the current situation and offering appropriate measures and specific methods. *You can view the detailed content of the column through the related links. For more information, please feel free to contact us.*

• SFA (Sales Support System)

Are you aware that in today's era, simply being able to "sell" is no longer enough to be considered an excellent salesperson? Successful salespeople possess seven common elements that are relevant in any era, as well as additional qualities that are specifically needed in today's world. In this article, we will explain the seven essential commonalities required for effective salespeople, along with the sales skills necessary for the future. *For more detailed information, you can view the related links. Please feel free to contact us for further inquiries.*

• SFA (Sales Support System)

The growth and success of a business require an essential "business strategy." However, when it comes to formulating a business strategy, it can be more challenging and confusing than one might imagine. In this article, we will clearly explain the meaning and role of business strategy, as well as frameworks that can be helpful during the planning process, providing specific methods. A business strategy refers to the plan established by a company to achieve its business objectives and goals. Here, we will explain its detailed meaning and the differences from management strategy. *For detailed content of the column, you can view it through the related links. For more information, please feel free to contact us.*

• others

PDCA is a method often adopted in sales departments where results based on numerical targets are required. In this article, we will explain the characteristics of PDCA for individuals and PDCA as an organization. We will also introduce "checkpoints that sales managers should be aware of to avoid failure." *For detailed content of the column, please refer to the related links. For more information, feel free to contact us.

• SFA (Sales Support System)

Both private companies and government agencies have begun to adopt a three-day weekend system. From the employer's perspective, it can reduce utility costs, while for employees, it allows for a more fulfilling personal life. However, there are many challenges to implementing this system. It is clear that a review of business processes is essential to complete what has been done in five working days within four days. Let's check the To-Do list for maintaining traditional productivity and conducting efficient business activities after the introduction of the three-day weekend system. *For more details on the column, please refer to the related link. Feel free to contact us for more information.*

• others

In recent years, many industries and companies have been promoting "DX (Digital Transformation)" utilizing IT and digital technologies. However, the real estate industry is still struggling to break free from traditional business practices and is falling behind. It is said that the delay in adopting DX could lead to a situation where companies cannot establish their competitiveness and advantages in the future. This article focuses on the real estate industry, which is lagging in DX adoption, and discusses the challenges it faces, the necessity and benefits of implementing DX, and the importance of DX based on successful case studies from companies. *For more details on the column, please refer to the related links. Feel free to contact us for more information.*

• others