Integration management of website and app data is possible! An explanation of the benefits of implementation and how to set it up.
GA4 (Google Analytics 4) is the new version of Google Analytics announced in October 2020. It allows for the integrated management of data from websites and apps, and is equipped with powerful features such as analysis capabilities that utilize machine learning. In this article, we will explain in detail the features of GA4, how to set it up, and points to be aware of. Please refer to this information to enhance the accuracy of your data analysis and to aid your marketing activities. *For more detailed content of the column, you can view it through the related links. For more information, please feel free to contact us.
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Softbrain has been a domestic vendor providing CRM/SFA (Sales Support and Customer Management System) with "esm (e-Sales Manager)" since 1999. We have a track record of implementation in over 5,500 companies across more than 185 industries. In recent times, as the decline in the working population is lamented, "improving business productivity" and the supporting "execution of DX (Digital Transformation)" have become essential. Softbrain supports true sales DX with digital solutions (CRM/SFA) and professional services (implementation support and utilization assistance). The competition lies in customer touchpoints! Our customer management system, 【esm (e-Sales Manager)】, leads all customer touchpoint activities in sales, marketing, and after-service to a higher level: https://www.e-sales.jp/ *Based on our company's achievements and the Japan Standard Industrial Classification.