Introduction to the basics, benefits, and successful case studies of viral marketing.
In today's world, where the internet is widespread, web marketing has become an essential activity regardless of the industry. Among these, "viral marketing" is a particularly cost-effective method for expanding brand recognition. It can disseminate information overwhelmingly faster and more broadly than traditional advertising, which is why it has been adopted by many well-known companies. In this article, we will introduce the basics of viral marketing, its benefits, and successful case studies from companies. We will also explain the meaning of terms that use the word "viral," so if you are considering using web media to grow your business, please use this as a reference. *For more detailed content of the column, you can view it through the related links. For further inquiries, please feel free to contact us.*
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Softbrain has been a domestic vendor providing CRM/SFA (Sales Support and Customer Management System) with "esm (e-Sales Manager)" since 1999. We have a track record of implementation in over 5,500 companies across more than 185 industries. In recent times, as the decline in the working population is lamented, "improving business productivity" and the supporting "execution of DX (Digital Transformation)" have become essential. Softbrain supports true sales DX with digital solutions (CRM/SFA) and professional services (implementation support and utilization assistance). The competition lies in customer touchpoints! Our customer management system, 【esm (e-Sales Manager)】, leads all customer touchpoint activities in sales, marketing, and after-service to a higher level: https://www.e-sales.jp/ *Based on our company's achievements and the Japan Standard Industrial Classification.