I will explain the differences between CRM and MA, as well as the benefits of integrating both tools!
More companies in Japan are beginning to utilize CRM and MA to share the progress of marketing and sales activities in real-time and to streamline business processes. Since there are similar features included in both CRM and MA, many may find themselves wondering which tool best fits their company's needs when considering implementation. In this article, we will explain the differences between CRM and MA, as well as the benefits of integrating both tools. *For more detailed information, please refer to the related links. For further details, please check the PDF materials or feel free to contact us.*
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*You can view the detailed content of the column through the related link. For more information, please refer to the PDF document or feel free to contact us.*
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*You can view the detailed content of the column through the related link. For more information, please refer to the PDF document or feel free to contact us.*
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Softbrain has been a domestic vendor providing CRM/SFA (Sales Support and Customer Management System) with "esm (e-Sales Manager)" since 1999. We have a track record of implementation in over 5,500 companies across more than 185 industries. In recent times, as the decline in the working population is lamented, "improving business productivity" and the supporting "execution of DX (Digital Transformation)" have become essential. Softbrain supports true sales DX with digital solutions (CRM/SFA) and professional services (implementation support and utilization assistance). The competition lies in customer touchpoints! Our customer management system, 【esm (e-Sales Manager)】, leads all customer touchpoint activities in sales, marketing, and after-service to a higher level: https://www.e-sales.jp/ *Based on our company's achievements and the Japan Standard Industrial Classification.