ソフトブレーン List of Products and Services

In recent years, various companies have been advancing DX (Digital Transformation) and digital shifts to solve challenges, but the majority of companies have yet to take action. Among them, the real estate industry is particularly lagging in IT adoption. Despite handling vast amounts of information, many operations in the real estate sector are still conducted in an analog manner, leading to inefficiencies and chronic long working hours, which are considered challenges for the entire industry. A solution to this is SFA (Sales Force Automation), which helps streamline sales activities and manage and analyze customer information. This article will explain how SFA can assist in addressing the challenges faced by the real estate industry, as well as its benefits, actual use cases, and recommended SFA tools. *For detailed content of the column, please refer to the related links. For more information, feel free to contact us.

• CRM (Customer Relationship Management System)
• SFA (Sales Support System)

Are you feeling the need to understand the effects of remote work and how to build a system related to work style reform? In today's world, where labor shortages are accelerating, if we delay our response to work style reform, we may not only lose market share but also find it difficult to continue our business. However, changing work styles is inherently challenging. It is important to know how to build a system to avoid ending up with results that decrease productivity rather than increase it. Therefore, in this article, we will explain the key points of building a remote work system, successful case studies, and the benefits of success. *You can view the detailed content of the column through the related links. For more information, please feel free to contact us.*

• CRM (Customer Relationship Management System)
• SFA (Sales Support System)

In recent years, outsourcing has become common as a means to enhance corporate management efficiency. Among these, "sales outsourcing," which can compensate for the shortage of resources related to sales, is gaining attention. However, even though it is called sales outsourcing, the areas of work that can be entrusted are diverse, so simply implementing it will not improve sales efficiency. In this article, we will discuss the advantages and disadvantages that should be understood when introducing sales outsourcing, key points for choosing an outsourcing company, and carefully selected recommended sales outsourcing companies. *For detailed content of the column, please refer to the related links. For more information, feel free to contact us.*

• Sales Agent
• Other Management Services

Customer management is important not only for individual sales representatives but also from the perspective of the sales department and the company as a whole. Customer management can be done in various ways, such as using notebooks or computers by individual sales representatives, or through shared management on the sales department's computers, but it is also possible to manage it using the web. There are systems specifically designed for customer management, and utilizing such systems can make efficient customer management much easier. Therefore, I will explain what a web-based customer management system is and how it can be utilized. *For more detailed information, please refer to the related links. Feel free to contact us for further inquiries.*

• CRM (Customer Relationship Management System)
• SFA (Sales Support System)

Due to the outbreak of the coronavirus, attention to inside sales has increased more than ever before. In the era of living with COVID-19, in response to the changes in sales styles caused by restrictions on face-to-face sales, the further utilization of inside sales departments and the methods that inside sales should adopt have become key points in sales strategies. While inside sales are expected to hand over potential customers to field sales, who actually conduct negotiations, did you know that by using webinars, you can find and nurture high-probability leads for closing deals? Therefore, in this article, we will introduce how to use webinars, or web seminars. *For more details, you can view the related links. Please feel free to contact us for more information.

• CRM (Customer Relationship Management System)
• SFA (Sales Support System)
• Online business negotiation system

The environment surrounding businesses is constantly changing. Looking back, the emergence of mobile phones, the internet, smartphones, and subscription services has brought significant changes to the business landscape. Additionally, the bankruptcy of global companies, the occurrence of major disasters, and more recently, the COVID-19 pandemic have caused changes throughout society. Companies have survived by overcoming and adapting to these changes. *For more details on the column, you can view it through the related links. Please feel free to contact us for more information.*

• CRM (Customer Relationship Management System)
• SFA (Sales Support System)

ROA (Return on Assets) is a metric that indicates how much profit a company has generated using its total assets, serving as an indicator of capital efficiency and profitability. To enhance a company's growth and stability, it is necessary to increase ROA. ROA can be efficiently improved by utilizing CRM/SFA to enhance certain metrics. This article will explain the calculation method for ROA, the target values to aim for, the differences between ROE and ROI, and methods for improving ROA using CRM/SFA. *For detailed content of the column, please refer to the related links. For more information, feel free to contact us.*

• CRM (Customer Relationship Management System)
• SFA (Sales Support System)

Companies that are working on omnichannel strategies have been increasing in sectors like retail. Why is this becoming more widespread? In this article, we will clearly explain the concept of omnichannel, its benefits, and examples of implementation. If you are looking to increase the number of customer touchpoints and boost product sales, please read this article. *For detailed content of the column, you can view it through the related links. For more information, feel free to contact us.*

• CRM (Customer Relationship Management System)
• SFA (Sales Support System)

With the spread of remote work due to the COVID-19 pandemic, "Teal organizations" are now gaining attention. Teal organizations, where each member makes individual judgments, will demonstrate their strength even in the post-COVID era, which cannot be navigated with traditional organizational structures. However, there may be some who do not fully understand what a Teal organization is. This article will explain the meaning of Teal organizations, provide examples, and discuss their advantages and disadvantages. *For more detailed content of the column, please refer to the related links. Feel free to contact us for more information.*

• CRM (Customer Relationship Management System)
• SFA (Sales Support System)

This column introduces the serious disadvantages of communication shortages caused by telework and the measures to address them. What measures are being taken to address the communication shortages that arise from the introduction of telework? According to a survey conducted by the Ministry of Internal Affairs and Communications, the following results were obtained. Please see the related link for more details. *You can view the detailed content of the column through the related link. For more information, please feel free to contact us.*

• CRM (Customer Relationship Management System)
• SFA (Sales Support System)

In business, the trend of implementing SFA is continuously expanding. Currently, it is said that the SFA market size has grown to 100 billion yen, and it can be said that it is becoming an essential tool for businesses. In this article, we focused on the price, which is a significant factor in the selection criteria for choosing "which tool to select" when implementing SFA. We hope this will be helpful for those considering the introduction of SFA. *For detailed content of the column, you can view it through the related links. Please feel free to contact us for more information.

• SFA (Sales Support System)

In today's world, where products are overflowing and consumer purchasing behaviors are diversifying, CX (customer experience) is being emphasized. Planning marketing strategies from the customer's perspective and improving CX has become an essential element for achieving long-term performance growth for companies. This article introduces the basics of CX, the background that is drawing attention, the benefits of working on CX improvement, and successful case studies from companies. *For detailed content of the column, you can view it through the related links. For more information, please feel free to contact us.*

• CRM (Customer Relationship Management System)
• SFA (Sales Support System)

Are you considering the introduction of remote work, or have you implemented it but are facing issues such as "inefficiency..." or "difficult management..."? In reality, while some companies have successfully established remote work, leading to increased productivity and employee motivation, many others have discontinued it. However, there are successful case studies available, and methods for successful implementation have been established. To contribute to better management in the future, we will explain the basics and secrets of introducing remote work, so please take your time to read through it. *For more details on the column, you can view it through the related links. If you have any questions, please feel free to contact us.*

• CRM (Customer Relationship Management System)
• SFA (Sales Support System)

Despite the introduction of IT tools and remote work, many people may feel that "it doesn't seem like work style reform is progressing." This is primarily due to the insufficient formulation of a vision for work style reform. In this article, we will discuss the background that necessitates work style reform, the reasons why a vision is needed, and key points to consider when formulating it. *For more details on the column, please refer to the related links. Feel free to contact us for more information.*

• CRM (Customer Relationship Management System)
• SFA (Sales Support System)

With the spread of ICT, collecting information online has become common. Web forms are utilized for this purpose. They are important content for companies to connect with users and to collect data. Many people responsible for creating web forms may want to use tools that allow them to set up forms in a short period without spending too much effort. In this article, we will review the overview of web form creation tools, discuss key selection points, and introduce some recommended tools. *For detailed content of the column, please refer to the related links. For more information, feel free to contact us.*

• CRM (Customer Relationship Management System)
• SFA (Sales Support System)

Business improvement is one of the responsibilities of management, but attempting to improve operations haphazardly is not very effective. When promoting business improvement, it is important to focus on key points and involve everyone in the process. Trying to implement too many improvements at once can lead to everything being done halfway, and there are limits to what one person can achieve alone. Therefore, this article summarizes how to approach business improvement. It covers the fundamental aspects of business improvement, so managers who are struggling with this topic may find it helpful. *For more detailed content, please refer to the related links. Feel free to contact us for more information.*

• CRM (Customer Relationship Management System)
• SFA (Sales Support System)

In companies and organizations operated for profit, it goes without saying that "sales" significantly influence the management situation. In this article, I would like to reflect on the forecasts related to sales. Please note that this article is not a general explanation for financial professionals, but rather focuses on sales forecasting within sales organizations. *For detailed content of the column, you can view it through the related links. For more information, please feel free to contact us.

• CRM (Customer Relationship Management System)
• SFA (Sales Support System)

While telework offers various benefits when implemented, it also has hidden drawbacks. The potential drawbacks can vary depending on the industry, job type, and purpose, and even companies that have successfully implemented telework have different systems in place. Therefore, we will introduce the drawbacks and countermeasures associated with telework implementation, as well as how to efficiently realize a suitable telework system for your company. *For detailed content of the column, please refer to the related links. For more information, feel free to contact us.*

• CRM (Customer Relationship Management System)
• SFA (Sales Support System)

Telework (remote work) has been spreading domestically. However, while some companies are reaping many benefits, the majority of companies are still not able to enjoy the advantages of telework. In fact, according to the Ministry of Internal Affairs and Communications, the telework adoption rate is 19.1% (as of 2019). According to the Cabinet Office, only 34.5% of companies implemented telework, even temporarily, during the COVID-19 pandemic. Therefore, our company, which has introduced tools that are helpful for telework to over 7,000 companies, will summarize and explain the basics of what telework is, reasons for its implementation, necessary knowledge, and examples of success and failure. By clarifying the basics of telework and successful implementation methods, we encourage you to read this carefully. *For detailed content of the column, you can view it through the related links. For more information, please feel free to contact us.

• CRM (Customer Relationship Management System)
• SFA (Sales Support System)

In response to the declaration of a state of emergency and the request for people to refrain from going out, telework rapidly advanced, particularly in urban areas. Are you aware that among the companies continuing telework even after the declaration was lifted, some are moving to eliminate their offices? For example, "ClipLine," which provides a video-sharing platform to solve communication issues, reportedly submitted a notice to terminate the lease for its headquarters office at the end of April 2020. After the state of emergency was declared, nearly all of the company's approximately 50 employees transitioned from existing office work to telework. Many employees cited the benefit of eliminating time spent on commuting and getting ready, prompting the company to indicate a policy of continuing telework even after the pandemic subsides. They are considering abolishing fixed desks for employees and renting small spaces that can be used for regular meetings. *For more details on the column, you can view it through the related link. Please feel free to contact us for more information.*

• CRM (Customer Relationship Management System)
• SFA (Sales Support System)

You might think that temporary employees are supplementary forces. However, what if a temporary salesperson can sell more than a full-time employee? What do you think? In recent years, changes in the law have made it possible to use temporary workers in sales. Many business owners still believe that full-time employees should be used because salespeople are the face of the company, but these owners may simply be unaware that they are purchasing services from temporary salespeople for things like telecommunications and pharmaceuticals. Nowadays, it is rare for companies not to use temporary employees, and the use of temporary labor has become the norm. *For more details on the column, you can view it through the related links. Please feel free to contact us for more information.*

• CRM (Customer Relationship Management System)
• SFA (Sales Support System)

Telework is being promoted through work style reform, and many companies have actually implemented it and achieved results. However, changing the employment regulations is essential for its implementation. If the employment regulations are not properly established, not only will results not be achieved, but there is also a possibility of violating the law. Let's take a closer look at the points that should be added or changed in the employment regulations regarding telework, as well as the basic way to create them. *For detailed content of the column, you can view it through the related link. For more information, please feel free to contact us.*

• CRM (Customer Relationship Management System)
• SFA (Sales Support System)

A manager is a position responsible for the management of an organization or business operations. With the changes of the times and the unexpected situation of the COVID-19 pandemic, what will the "new image of a manager" required in the future look like? We will focus on and explain the "skills required for manager positions during the COVID-19 pandemic." *For more details on the column, please refer to the related link. Feel free to contact us for more information.

• CRM (Customer Relationship Management System)
• SFA (Sales Support System)

Salesforce, which is famous as a CRM and SFA tool. However, after implementation and building functionalities, there may be a certain number of users who find it difficult to operate Salesforce. In this article, we will revisit the advantages of Salesforce and present solutions to these issues. *For detailed content of the column, please refer to the related links. For more information, feel free to contact us.*

• CRM (Customer Relationship Management System)
• SFA (Sales Support System)

"Mazrica Sales," which frequently appears in rankings as a recommended SFA (Sales Force Automation) system/tool, is an advanced sales support tool equipped with artificial intelligence that many may be considering for implementation. In this context, we will provide basic information about Mazrica Sales and introduce the "reputation and reviews" from those who have actually used it. When deciding on implementation, it is important to choose one that particularly suits your company's characteristics and objectives from among several recommended SFAs. By evaluating whether it is appropriate for your company's implementation based on real reviews and their analysis results, you can make an informed decision. *For detailed content of the column, please refer to the related links. For more information, feel free to contact us.*

• CRM (Customer Relationship Management System)
• SFA (Sales Support System)

The environment surrounding businesses is constantly changing. Looking back, the emergence of mobile phones, the internet, smartphones, and subscription services has brought significant changes to business. Additionally, the bankruptcy of global companies, the occurrence of major disasters, and more recently, the COVID-19 pandemic have caused changes across society as a whole. Companies have survived by overcoming and adapting to these changes. In particular, the sales department serves as the face of the company. It acts as a point of contact with other companies and customers, making it a crucial interface that is often exposed to external influences, and therefore, it is a department that is easily affected by changes. As a result, they are required to think of new business models and adapt to these changes. The changes in the business environment are similarly applicable to competitors, and the key lies in how quickly one can respond to the idea that "a crisis is an opportunity!" and achieve significant growth. This document summarizes the "perspectives and strategies" of sales that "transform change into growth." *For detailed content of the column, please refer to the related links. For more information, feel free to contact us.*

• CRM (Customer Relationship Management System)
• SFA (Sales Support System)

With the development of an information society, tools for connecting to the Internet have diversified. As a result, companies have started to handle a wide variety of information. To find useful information for business from such big data, some companies are utilizing data analysis. When conducting data analysis, it is important to understand the process involved. Therefore, let’s explain what the data analysis process entails from multiple perspectives. *For detailed content of the column, please refer to the related links. For more information, feel free to contact us.*

• CRM (Customer Relationship Management System)
• SFA (Sales Support System)

Many companies may be struggling with whether they need to implement SaaS services. By utilizing SaaS, various business operations can be streamlined. In this article, we will clearly explain the overview of SaaS services, as well as their advantages and disadvantages. Companies that are hesitant to take the first step in adopting SaaS should definitely consider this as a reference. *For more details on the column, you can view it through the related links. Please feel free to contact us for more information.*

• CRM (Customer Relationship Management System)
• SFA (Sales Support System)

There was a time when daily reports were created on paper, submitted to superiors, and ultimately filed on shelves, but now, by utilizing daily report management apps and systems, it has become easy to share information. While daily reports are implemented as a system, many business owners and managers struggle to utilize them effectively, which may indicate an issue with the method of information sharing. Therefore, we will introduce how implementing daily report apps and systems can facilitate easy information sharing, as well as the meaning and benefits of information sharing. *For more details on the column, please refer to the related links. Feel free to contact us for more information.*

• CRM (Customer Relationship Management System)
• SFA (Sales Support System)

In this column, we introduce the "CAP Meeting." In "The Key to Effective PDCA Lies in the System and Meeting Structure!", we explain successful examples of transitioning from reporting meetings to CAP meetings. We are sharing know-how that is useful for strengthening sales capabilities. *For more details about the column, you can view it through the related links. Please feel free to contact us for more information.

• CRM (Customer Relationship Management System)
• SFA (Sales Support System)

In the business scene, the use of CRM/SFA is increasing. Many companies that provide dedicated software have entered the market, making it a challenging decision to determine which tool is most suitable for one's own company. This article introduces products by companies that offer CRM/SFA. You can organize and understand information such as features and prices, so those considering the introduction of CRM/SFA can use this as a reference. *For detailed content of the column, you can view it through the related links. For more information, please feel free to contact us.

• CRM (Customer Relationship Management System)
• SFA (Sales Support System)

In an environment where one must handle various tasks, many people may consider overtime to be a given. Indeed, by working overtime, it is possible to accomplish more tasks, but there are also disadvantages such as the occurrence of overtime pay and a lack of mental relaxation for employees. These factors can potentially have undesirable effects on the company in various ways. Therefore, it is necessary to implement measures to eliminate overtime that is not truly needed. Let's think specifically about effective overtime measures. *For more details on the column, you can view it through the related link. Please feel free to contact us for more information.*

• SFA (Sales Support System)

In modern sales activities, the utilization of various data is required. On the other hand, it is often the case that the data collected with great effort is simply stored away and not effectively linked to improving sales performance. One way to effectively utilize the data accumulated within a company is through data management. By understanding and implementing this method, it is possible to connect data to performance improvement. *For more details on the column, please refer to the related link. For further inquiries, feel free to contact us.*

• CRM (Customer Relationship Management System)
• SFA (Sales Support System)

"To improve sales performance, we need to improve the churn rate." Many may be wondering what actions to take after receiving such instructions. The churn rate is an important metric for services that receive regular payments. While improving it can significantly increase revenue, if the churn rate remains high, acquiring new customers may lead to a decrease in existing customers, potentially worsening the financial situation. This article will explain the importance of the churn rate, how to calculate it, and key points for improvement. *For more details on the column, please refer to the related links. Feel free to contact us for more information.*

• CRM (Customer Relationship Management System)
• SFA (Sales Support System)

There are many SFA (Sales Force Automation) systems and tools available, but on the other hand, many people may find it difficult to choose because there are too many options. Additionally, you might have questions like, "What is the purpose of implementing it in the first place?" or "Will it really solve the issues we face on-site?" In this article, we will compare and carefully select truly useful sales support tools from the many available. *You can view the detailed content of the column through the related links. For more information, please feel free to contact us.*

• SFA (Sales Support System)

A "webinar" is a coined term that combines "web" and "seminar." Generally, it refers to a seminar conducted online using video communication tools rather than in person. It is often defined as a means of information dissemination aimed at a large number of participants, typically ranging from several dozen to several hundred, rather than being conducted for a relatively small group. *For more details on the column, you can view it through the related links. Please feel free to contact us for more information.*

• Video streaming services
• Video conferencing system

There are various IT tools to promote digitalization, among which CRM/SFA and groupware are representative tools worth noting. These tools have different functions that may seem similar, and it raises the question of which one should be chosen for improving performance. To achieve results, it is important to introduce the appropriate tools tailored to the purpose and usage scenarios, as well as how to utilize them effectively. In this article, we will explain CRM/SFA and groupware, focusing on IT tools that truly lead to results. *For more details on the column, please refer to the related links. Feel free to contact us for more information.*

• CRM (Customer Relationship Management System)
• SFA (Sales Support System)

I believe there is probably no one who hasn't heard the phrase "The customer is God." However, this phrase seems strange whether you consider it from the perspective of the seller or the buyer. This time, I would like to delve deeper into that phrase. *You can view the detailed content of the column through the related link. For more information, please feel free to contact us.*

• CRM (Customer Relationship Management System)
• SFA (Sales Support System)

"Isn't it difficult to manage remote work (telework)?" "Are you struggling with concerns like 'It's impossible to manage when everyone is in different locations'?" Remote work has become widespread due to the COVID-19 pandemic, but according to a November 2020 announcement by the Tokyo Chamber of Commerce and Industry, 22.1% have discontinued it. There are various reasons for this, but the challenges of management during remote work have actually been categorized, and countermeasures have been established. By properly understanding the know-how, you can gain many benefits such as continuing remote work and promoting work style reforms. *For more details on the column, you can view it through the related link. Please feel free to contact us for more information.

• CRM (Customer Relationship Management System)
• SFA (Sales Support System)

Schedule management is important for conducting sales activities efficiently. However, spending a lot of time on schedule management cannot be considered efficient. For example, determining a meeting time often involves multiple email exchanges, which not only takes time but also frequently leads to miscommunication. As a result, many companies are adopting scheduling management systems to streamline such tasks. These systems offer the advantage of not only managing schedules but also tracking employee productivity. *For more details on the column, please refer to the related link. Feel free to contact us for more information.*

• CRM (Customer Relationship Management System)
• SFA (Sales Support System)

One of the laws related to work style reform, the regulation on the upper limit of overtime work, has also applied to small and medium-sized enterprises since April 2020. While there are directives from above not to let subordinates work overtime, many sales managers may be struggling with how to achieve a reduction in overtime. Due to the decrease in the working-age population, the job market has become a seller's market, and among job seekers, there is an increasing number of people paying attention to work styles. *For more details on the column, please refer to the related links. For further inquiries, feel free to contact us.

• CRM (Customer Relationship Management System)
• SFA (Sales Support System)

Hundreds of years ago, the geocentric theory was common knowledge. Now, it has become the very definition of the absurd. As time progresses, it is often the case that we begin to see the essence rather than just the surface phenomena. What was once common knowledge becomes absurd. Water boils at 100 degrees Celsius. However, this is common knowledge in some countries. In Tibet, it becomes common knowledge that water boils at 90 degrees. When the environment and conditions change, common knowledge changes. *For more details on the column, you can view it through the related links. Please feel free to contact us for more information.

• CRM (Customer Relationship Management System)
• SFA (Sales Support System)

The primary purpose of sales support is to allow sales representatives to focus on their main tasks. By implementing proper sales support, it becomes possible to increase sales and reduce costs simultaneously. First, we will clarify the significance of sales support and explain the key points for proceeding efficiently. *For detailed content of the column, please refer to the related links. For more information, feel free to contact us.*

• CRM (Customer Relationship Management System)
• SFA (Sales Support System)

The government's work style reform has been promoting productivity improvement in companies. However, due to the impact of the spread of the new coronavirus infection, society has been faced with significant changes, making the promotion of voluntary "work style reform" necessary. In the uncertain era of living with COVID-19, many companies may be feeling anxious about what measures can be taken to achieve steady results. One thing companies can do is to implement the PDCA cycle, which aims for operational efficiency from planning to improvement. *For more details on the column, please refer to the related links. For further inquiries, feel free to contact us.*

• CRM (Customer Relationship Management System)
• SFA (Sales Support System)

Providing efficient and highly satisfying services has become essential in recent management strategies. However, many companies still rely on traditional, inefficient sales support and customer management methods. Therefore, I would like to recommend a strategy called "retention marketing," which not only focuses on building ongoing relationships with existing customers but also helps prevent the turnover of hired personnel and enhances employee engagement. In this article, I will explain the role of retention, which benefits both marketing and human resources, as well as key points for its implementation. *For more details, please refer to the related links. Feel free to contact us for more information.*

• CRM (Customer Relationship Management System)
• SFA (Sales Support System)