Based on the survey on job changes in sales positions and DX among Generation Z, an explanation of the actual working styles desired by Generation Z.
The new generation of young people known as Generation Z (born between 1996 and 2012), who have had the internet close at hand since birth, is starting to enter the workforce. Considering that "Generation Z" will become established in companies and take on future responsibilities, it is becoming essential for the survival of businesses to focus on "developing, retaining, and creating an environment where Generation Z can thrive." Given that the "background in which they were born and raised" and "values regarding work" differ across generations, the "development of Generation Z" is a challenge for many companies, not just in sales positions. In this issue, we will explain the realities of the working styles sought by Generation Z based on the "Survey on Job Changes and DX of Generation Z in Sales Positions" conducted by Softbrain Corporation, the vendor of CRM/SFA "e-Sales Manager" in February 2024, and unravel the characteristics of Generation Z, who prioritize "time performance" and "efficiency." Please refer to this as a guide for creating an environment where the "Generation Z," who will carry the future of companies, can be retained, developed, and thrive. *For more details on the column, please refer to the related links. For further inquiries, feel free to contact us.
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Softbrain has been a domestic vendor providing CRM/SFA (Sales Support and Customer Management System) with "esm (e-Sales Manager)" since 1999. We have a track record of implementation in over 5,500 companies across more than 185 industries. In recent times, as the decline in the working population is lamented, "improving business productivity" and the supporting "execution of DX (Digital Transformation)" have become essential. Softbrain supports true sales DX with digital solutions (CRM/SFA) and professional services (implementation support and utilization assistance). The competition lies in customer touchpoints! Our customer management system, 【esm (e-Sales Manager)】, leads all customer touchpoint activities in sales, marketing, and after-service to a higher level: https://www.e-sales.jp/ *Based on our company's achievements and the Japan Standard Industrial Classification.