[Practical Guide] Definition and Process of SQL in Inside Sales
Review the definition of SQL and process design to dramatically improve the conversion rate of inside sales opportunities.
**Benefits** - Clarify the definition of SQL and improve sales accuracy - Standardize pre-meeting processes to reproduce results - Efficiently create high-quality meetings through marketing collaboration 'PROBiZZ' supports the definition and process development of SQL (Sales Qualified Lead) in inside sales. In many companies, the criteria for SQL are vague, and the evaluation metrics for lead quality differ among sales representatives. 'PROBiZZ' designs an appropriate SQL definition for each company and establishes standards that anyone can use to determine whether a lead can be converted into a meeting. The process for obtaining hearing items and BANT information is also standardized, enhancing the accuracy of judgments in inside sales. Furthermore, by designing processes that integrate with SFA and CRM, it achieves visibility of activity status and appropriate handovers. By deepening collaboration with marketing, it becomes possible to create meetings that leverage lead temperature and contact information. As a result, the meeting conversion rate improves, significantly enhancing the productivity and efficiency of the sales department. 'PROBiZZ' designs the SQL definition and processes that serve as the starting point for inside sales, transforming them into a system that can reproduce results.
- Company:エンジン
- Price:Other