SBSマーケティング List of News Articles

Based on practical experience in support companies and business companies, SBS Marketing Co., Ltd. provides consulting services related to marketing, sales promotion, and customer acquisition mainly in the BtoB (business-to-business) sector. On September 10, 2026, we published the page titled "What are the sales promotion and advertising methods when releasing new products and services?!" When launching new products and services, various concerns (issues) may arise. We explain strategies to solve those concerns and discuss measures aimed at maximizing the "rocket start" immediately after the release! (Page Overview: Excerpts) ■ How to resolve the "discrepancy in target needs"? ■ How to ensure "value is felt and understood"? ■ How to build a "selling mechanism"? ■ How to appropriately allocate "resources"? ■ Customer acquisition and promotion methods (partially downloadable content only) ▼ For more details, please visit this page. https://sbsmarketing.co.jp/blog/marketing-for-the-launch-of-new-products-and-services-2026-09/

Based on practical experience in support companies and business companies, SBS Marketing Co., Ltd. provides consulting services related to marketing, sales promotion, and customer acquisition mainly in the BtoB (business-to-business) sector. On September 8, 2026 (Tuesday), they published a page titled "Why Do We Create a 'Common Enemy' to Strengthen Unity?!" In corporate organizations and workplaces, having a "common enemy" can strengthen unity. The page explains examples of what can be considered a "common enemy," the psychological background that creates it, as well as the disadvantages and points of caution associated with creating a "common enemy." (Page Overview: Excerpts) ■ "Common enemies" that lead to unnecessary friction ■ Benefits of having a "common enemy" ■ Why create a "common enemy"? ■ Disadvantages and points of caution when creating a "common enemy" (DL content only) ▼ For more details, please visit this page. https://sbsmarketing.co.jp/blog/why-create-a-common-enemy-to-strengthen-unity-2026-09/

Based on practical experience in support companies and business companies, SBS Marketing Co., Ltd. provides consulting services related to marketing, sales promotion, and customer acquisition mainly in the BtoB (business-to-business) sector. On September 3, 2026 (Thursday), they published a page titled "Presenteeism: Unable to Focus on Work Despite Being at the Office, Leading to Decreased Productivity!?" "Presenteeism" refers to the phenomenon where employees are present at work but unable to concentrate on their tasks, resulting in reduced productivity. The page also explains a similar phenomenon called "Absenteeism," its negative impacts on companies, main causes, measurement methods, and improvement strategies. (Page Overview: Excerpts) ■ What is "Presenteeism"? ■ What is "Absenteeism"? ■ What negative impacts does "Presenteeism" have on companies? ■ Causes and measurement methods of "Presenteeism" ■ Methods to improve "Presenteeism" (DL content only) ▼ For more details, please visit this page. https://sbsmarketing.co.jp/blog/presenteeism-2026-09/

Based on practical experience in support companies and business companies, SBS Marketing Co., Ltd. provides consulting services related to marketing, sales promotion, and customer acquisition primarily in the BtoB (business-to-business) sector. On September 1, 2026 (Tuesday), they published a page titled "Why Does 'Forgetting to Cancel a Subscription' Happen?!" Have you ever forgotten to cancel a subscription and ended up continuing the contract? This phenomenon, also known as "dormant billing" or "subscription ghosting," is explained with a focus on its causes. (Page Overview: Excerpts) ■ What is "Forgetting to Cancel a Subscription"? ■ Is "Forgetting to Cancel a Subscription" Contributing Significantly to Revenue!? ■ Continuing "Dormant Billing" Can Lead to "Invisible Debt" ■ Mechanisms and Misunderstandings that Hinder Cancellation ■ Psychological Factors Behind "Forgetting to Cancel" ■ Measures to Prevent "Forgetting to Cancel a Subscription" (DL content only) ▼ For more details, please visit this page. https://sbsmarketing.co.jp/blog/forgetting-to-cancel-a-subscription-2026-09/

SBS Marketing Co., Ltd., which provides consulting services related to marketing, sales promotion, and customer attraction primarily in the BtoB (business-to-business) sector, based on practical experience in support companies and business companies, has published the "Notice of Content Gift List Page Update 24" on August 27, 2026 (Thursday). We are pleased to introduce the updated "Useful for Business! Downloadable Content" page with 6 new contents added! (Page Overview: Excerpts) ■ Added 3 contents to the core of marketing: 'Strategy and Tactics'! ■ Added 3 contents to the important aspect of marketing organizations: 'Performance Evaluation and Management'! ▼ For more details, please visit this page. https://sbsmarketing.co.jp/blog/notice-of-content-gift-list-page-update24-2026-08/

Based on practical experience in support companies and business companies, SBS Marketing Co., Ltd. provides consulting services related to marketing, sales promotion, and customer acquisition mainly in the BtoB (business-to-business) sector. They published the "Notice of Renewal of Owned Media Articles! 23" page on August 25, 2026 (Tuesday). This is a notice of the renewal of six articles. (Summary of the page: Excerpts) ■ Does believing in a causal relationship increase the frequency of behavior? 'Superstitious Behavior' ■ Does the psychology of wanting to complete a purchase increase sales and lead to repeat customers? 'Diderot Effect' ■ Can we change decision-making and behavior by taking advantage of reactance? 'Psychological Reactance' ■ Is the 'setting' of business discussions and negotiations the key to success? 'Home Effect' ■ Does making people wonder "why?" increase attention? 'Cognitive Dissonance' ■ Do we start to selectively filter only the information that interests us? 'Cocktail Party Effect' ▼ For more details, please visit this page. https://sbsmarketing.co.jp/blog/notice-of-renewal-of-ownedmedia-articles23-2026-08/

Based on practical experience in support companies and business companies, SBS Marketing Co., Ltd. provides consulting services related to marketing, sales promotion, and customer acquisition primarily in the BtoB (business-to-business) sector. On August 18, 2026 (Tuesday), they published a page titled "Are you exhausting yourself mentally and physically by serving your colleagues at work!? 'Self-Sacrificing Giver.'" The 'Self-Sacrificing Giver' ignores their own interests to serve others, leading to mental and physical exhaustion. The page explains the three characteristics of humans that include 'Givers,' the traits and scenarios that lead to 'Self-Sacrificing Givers,' the psychological backgrounds they fall into, and methods to become a healthy 'Other-Oriented Giver.' (Page Overview: Excerpts) ■ What is a 'Self-Sacrificing Giver'? ■ Scenarios where 'Self-Sacrificing Givers' are likely to occur in the workplace ■ Psychological backgrounds that 'Self-Sacrificing Givers' fall into ■ Methods to become a healthy 'Other-Oriented Giver' (DL content only) ▼ For more details, please visit this page. https://sbsmarketing.co.jp/blog/self-sacrificing-giver-2026-08/

Based on practical experience in support companies and business companies, SBS Marketing Co., Ltd. provides consulting services related to marketing, sales promotion, and customer acquisition mainly in the BtoB (business-to-business) sector. On August 13, 2026 (Thursday), they published a page titled "What Are the 'Two Pricing Strategies' That Are Useful When Releasing New Products or Services?!" The page explains two pricing strategies, 'Penetration Pricing' and 'Skimming Pricing,' that are helpful when launching new products or services. (Page Overview: Excerpt) ■ Three Key Points to Consider in 'Pricing' ■ What is 'Penetration Pricing'? ■ Features and Benefits of 'Penetration Pricing' ■ What is 'Skimming Pricing'? ■ Main Features of 'Skimming Pricing' ▼ For more details, please visit this page. https://sbsmarketing.co.jp/blog/two-pricing-strategies-2026-08/

Based on practical experience in both support companies and business companies, SBS Marketing Co., Ltd. provides consulting services related to marketing, sales promotion, and customer attraction mainly in the BtoB (business-to-business) sector. On August 11, 2026, we published a page titled "Instead of criticizing 'statements or claims,' is it an attempt to shift the 'issue' by condemning 'tone and emotional behavior'? 'Tone Policing.'" 'Tone policing' focuses on criticizing the way something is communicated (tone and rhetoric) rather than the content of what is being claimed, thereby rejecting discussion or attempting to shift the topic. This page explains the origins of tone policing in Japan, its main characteristics, issues, specific examples, causes of occurrence, its relationship with 'microaggressions,' and methods to mitigate its occurrence. (Page Overview: Excerpts) ■ What is 'Tone Policing'? ■ Issues and specific examples of 'Tone Policing' ■ Why does 'Tone Policing' occur? ■ Methods to mitigate the occurrence of 'Tone Policing' (DL content only) ▼ For more details, please visit this page. https://sbsmarketing.co.jp/blog/tone-policing-2026-08/

Based on practical experience in support companies and business companies, SBS Marketing Co., Ltd. provides consulting services related to marketing, sales promotion, and customer acquisition mainly in the BtoB (business-to-business) sector. On August 6, 2026 (Thursday), they published a page titled "Do Others Speak for You to Justify Your Claims!? 'Itako Argumentation.'" The 'Itako Argumentation' (Itako Art) attempts to justify one's claims or subjective interpretations by "speaking for" the will of third parties, deceased individuals, or fictional characters. The page explains what an "Itako" is and the cases in which 'Itako Argumentation' is used. (Page Overview: Excerpts) ■ What is 'Itako Argumentation' (Itako Art)? ■ What exactly is an "Itako"? ■ Examples of 'Itako Argumentation' ▼ For more details, please visit this page. https://sbsmarketing.co.jp/blog/itako-argumentation-2026-08/

Based on practical experience in support companies and business companies, SBS Marketing Co., Ltd. provides consulting services related to marketing, sales promotion, and customer acquisition mainly in the BtoB (business-to-business) sector. On August 4, 2026 (Tuesday), they published a page titled "Is 'Link Building' Still Necessary Even as AI Search Becomes Widespread?!" Currently, internet searches display AI-generated summaries that can be used as decision-making materials depending on the content. In this situation, some may wonder, "Is traditional SEO no longer meaningful?" The page explains the differences between traditional search behavior and AI search, as well as the elements that will remain important in AI search. (Page Overview: Excerpt) ■ "Information Search" Changing Due to AI ■ "High-Quality Backlinks" = "Trust Score for AI" ▼ For more details, please visit this page. https://sbsmarketing.co.jp/blog/are-backlinks-still-necessary-as-ai-search-becomes-widespread-2026-08/

Based on practical experience in support companies and business companies, SBS Marketing Co., Ltd. provides consulting services related to marketing, sales promotion, and customer acquisition mainly in the BtoB (business-to-business) sector. On July 30, 2026 (Thursday), we published the "Notice of Content Gift List Page Update 23." We are pleased to introduce the "Useful for Business! Downloadable Content" page, which has added 6 new contents and updated 5 contents! (Page Overview: Excerpts) ■ Added 3 contents to the core of marketing: 'Strategy and Tactics' ■ Added 2 contents and updated 5 contents on 'Behavioral Psychology Techniques,' which can be a shortcut to business success! ■ Added 1 content on 'Human Resource Evaluation and Management,' which is also important in marketing organizations. ▼ For more details, please visit this page. https://sbsmarketing.co.jp/blog/notice-of-content-gift-list-page-update23-2026-07/

Based on practical experience in support companies and business companies, SBS Marketing Co., Ltd. provides consulting services related to marketing, sales promotion, and customer acquisition mainly in the BtoB (business-to-business) sector. On July 28, 2026 (Tuesday), they published the "Notice of Renewal of Owned Media Articles! 22" page. This is a notice for the renewal of five articles. (Page Overview: Excerpts) ■ Convey nuances and enhance appeal! 'Onomatopoeia Effect' ■ How to break the 'difficult to ask questions' atmosphere seen in the job hunting seminar scandal!? (Psychological Safety) ■ Do you feel that change will result in loss!? 'Status Quo Bias' ■ Does it have a significant impact on purchase decision-making!? 'Social Proof' ■ Do you prioritize immediate desires and end up postponing what you should do!? 'Present Bias' ▼ For more details, please visit this page. https://sbsmarketing.co.jp/blog/notice-of-renewal-of-ownedmedia-articles22-2026-07/

Based on practical experience in support companies and business companies, SBS Marketing Co., Ltd. provides consulting services related to marketing, sales promotion, and customer acquisition mainly in the BtoB (business-to-business) sector. On July 23, 2026, it published a page titled "Flexible Pricing Based on Demand!? 'Dynamic Pricing.'" Dynamic pricing (a dynamic pricing strategy) adjusts the prices of products and services according to market conditions (the balance of supply and demand). The page explains the advantages and disadvantages, conditions for price fluctuations, practical examples, the pricing decision process, key points for implementation, and differences from other pricing strategies. (Page Overview: Excerpts) ■ What is 'Dynamic Pricing'? ■ Advantages and disadvantages of implementation ■ Conditions for price fluctuations ■ Practical examples ■ Pricing decision process and key points for implementation ■ Differences from 'Skimming Pricing' and 'Penetration Pricing' (DL content only) ▼ For more details, please visit this page. https://sbsmarketing.co.jp/blog/dynamic-pricing-2026-07/

Based on practical experience in support companies and business companies, SBS Marketing Co., Ltd. provides consulting services related to marketing, sales promotion, and customer attraction mainly in the BtoB (business-to-business) sector. On July 21, 2026, they published a page titled "Clearly 'Different Elements' Stand Out and Are More Memorable!? 'Isolation Effect (Von Restorff Effect)'." The 'Isolation Effect (Von Restorff Effect)' refers to the psychological phenomenon where an 'anomalous presence' among similar items or patterns is more likely to be remembered unconsciously. The page explains specific examples, practical applications in business, steps for utilization, key points for effective use, and precautions. (Page Overview: Excerpts) ■ What is the 'Isolation Effect (Von Restorff Effect)'? ■ Specific examples of the 'Isolation Effect (Von Restorff Effect)' ■ Practical examples in business such as web marketing ■ Steps for utilization ■ Key points for utilization (DL content only) ▼ For more details, please visit this page. https://sbsmarketing.co.jp/blog/von-restorff-effect-2026-07/

Based on practical experience in support companies and business companies, SBS Marketing Co., Ltd. provides consulting services related to marketing, sales promotion, and customer acquisition primarily in the BtoB (business-to-business) sector. On July 16, 2026 (Thursday), they published a page titled "A New Common Sense for Building Organizations Where People Don't Leave!? 'Retention Management'." 'Retention Management' refers to strategic HR measures aimed at preventing employee turnover and ensuring continuous performance. The page explains the reasons for its growing attention, characteristics of companies that should adopt it, benefits gained from implementing it, practical examples within companies, and key points and methods for implementation. (Page Overview: Excerpts) ■ "Measures to Prevent Talent Drain" Gaining Attention ■ Why is it gaining attention? ■ Characteristics of companies that should adopt it and the benefits gained from implementation ■ Practical examples and key points for implementation ■ How to implement 'Retention Management' (DL content only) ▼ For more details, please visit this page. https://sbsmarketing.co.jp/blog/retention-management-2026-07/

Based on practical experience in support companies and business companies, SBS Marketing Co., Ltd. provides consulting services related to marketing, sales promotion, and customer acquisition primarily in the BtoB (business-to-business) sector. On July 14, 2026 (Tuesday), they published a page titled "Setting Products and Services at a 'High Price' to Recover Costs in a Short Period!? 'Skimming Pricing'." "Skimming Pricing" aims to recover costs quickly by setting a "high price" when launching new products or services in the market. The page explains the main features and practical examples, as well as cases suitable for adopting this pricing strategy and points to be cautious about. (Page Overview: Excerpts) ■ What is 'Skimming Pricing' (Creaming Absorption Pricing Strategy)? ■ Practical examples of 'Skimming Pricing' ■ Cases suitable for adopting 'Skimming Pricing' and points to be cautious about ■ Differences from 'Penetration Pricing' and 'Dynamic Pricing' (DL content only) ▼ For more details, please visit this page. https://sbsmarketing.co.jp/blog/skimming-pricing-2026-07/

Based on practical experience in support companies and business companies, SBS Marketing Co., Ltd. provides consulting services related to marketing, sales promotion, and customer acquisition primarily in the BtoB (business-to-business) sector. On July 9, 2026, the company published a page titled "Achieving Early Market Share with New Products and Services at 'Low Prices'!? 'Penetration Pricing'." Penetration pricing is a strategy aimed at expanding market share and acquiring users by setting prices lower than competitors during the market entry phase of new products and services. The page explains its features and benefits, practical examples, a three-step flow, four conditions for successful implementation, and differences from 'skimming pricing' and 'dynamic pricing.' (Page Overview: Excerpt) ■ What is 'Penetration Pricing'? ■ Features and benefits, practical examples ■ Steps for implementation and conditions for success ■ Differences from other pricing strategies (DL content only) ▼ For more details, please visit this page. https://sbsmarketing.co.jp/blog/penetration-pricing-2026-07/

SBS Marketing Co., Ltd., which provides consulting services related to marketing, sales promotion, and customer acquisition mainly in the BtoB (business-to-business) sector based on practical experience in support companies and business companies, published a page titled "Initially High Motivation but Decreases Over Time!? 'Honeymoon Hangover Effect'" on July 7, 2026 (Tuesday). The "Honeymoon Hangover Effect" refers to the phenomenon where motivation increases at first when there is an opportunity for a fresh start, but decreases over time. The page explains the mechanism behind this effect, examples of its occurrence in daily life and business scenes, and countermeasures. (Page Summary: Excerpts) ■ Mechanism of the 'Honeymoon Hangover Effect' ■ Examples of the 'Honeymoon Hangover Effect' in daily life ■ Examples and countermeasures of the 'Honeymoon Hangover Effect' in business scenes (some content available for download only) ▼ For more details, please visit this page. https://sbsmarketing.co.jp/blog/honeymoon-hangover-effect-2026-07/

Based on practical experience in support companies and business companies, SBS Marketing Co., Ltd. provides consulting services related to marketing, sales promotion, and customer acquisition primarily in the BtoB (business-to-business) sector. On July 2, 2026 (Thursday), we published the page "Announcement of Article Publication & Backlink Service on the Corporate Site of DR '70'" on our website. This is an announcement regarding the "Article Publication & Backlink Service on the Corporate Site of SBS Marketing Co., Ltd. for DR '70'" listed on Coconala. (Page Overview: Excerpt) ■ Service Details ■ What are the benefits of this service? What effects can be expected? ■ About the owned media for article publication and backlinks ■ Genres applicable to the service (e.g.) ■ What you need to prepare after purchase ■ Process after application and delivery ■ Points to note when making a purchase, etc. ▼ For more details, please visit this page. https://sbsmarketing.co.jp/blog/article-publication-and-backlink-on-the-sbsmarketingcoltd-website-2026-07/

Based on practical experience in support companies and business companies, SBS Marketing Co., Ltd. provides consulting services related to marketing, sales promotion, and customer acquisition primarily in the BtoB (business-to-business) sector. On June 30, 2026 (Tuesday), we published the "Notice of Content Gift List Page Update 22." We are pleased to introduce the "Useful for Business! Downloadable Content" page, which has added a total of 8 contents and updated 1 content! (Page Overview: Excerpts) ■ Added 1 content on 'Basic Knowledge' related to marketing, customer acquisition, and sales promotion! ■ Added 4 contents and updated 1 content on 'Behavioral Psychology Techniques' that can be a shortcut to business success! ■ Added 2 contents on 'Human Resource Evaluation and Management,' which are also important in marketing organizations! ■ You won't regret knowing! Added 1 content on 'Trivia in the Marketing Field'! ▼ For more details, please visit this page. https://sbsmarketing.co.jp/blog/notice-of-content-gift-list-page-update22-2026-06/

Based on practical experience in support companies and business companies, SBS Marketing Co., Ltd. provides consulting services related to marketing, sales promotion, and customer acquisition mainly in the BtoB (business-to-business) field. They announced the publication of the "Notice of Renewal of Owned Media Articles! 21" page on June 25, 2026 (Thursday). This is an announcement of the renewal of seven articles. (Page Overview: Excerpts) ■ What is the difference between BtoB and BtoC? ■ The more you try to hide it, the more it spreads!? The 'Streisand Effect' ■ Feeling 'progress' increases motivation!? The 'Endowed Progress Effect' ■ Past experiences influence subsequent actions and thoughts!? The 'Affordance Effect' ■ Believing that your thoughts are correct and that many others think the same 'False Consensus Effect' ■ If there's no impact, it gets ignored!? The 'Salience Effect' ■ What is the difference between 'Kasu Hara' and 'complaints'!? ▼ For more details, please visit this page. https://sbsmarketing.co.jp/blog/notice-of-renewal-of-ownedmedia-articles21-2026-06/

SBS Marketing Co., Ltd., which provides consulting services related to marketing, sales promotion, and customer attraction mainly in the BtoB (business-to-business) sector based on practical experience in support companies and operating companies, has published a page titled "Do the actions and emotions of others 'reflect' in your mind?! 'Mirror Neurons'" on June 23, 2026 (Tuesday). "Mirror neurons" refer to the nerve cells that react as if one is acting when observing others' actions. The page explains examples that occur in everyday life and their applications in business scenarios. (Page Overview: Excerpts) ■ What are "Mirror Neurons"? ■ Familiar examples of "Mirror Neurons" ■ Examples and occurrences of "Mirror Neurons" in business scenarios ■ Applications of "Mirror Neurons" (DL content only) ▼ For more details, please visit this page. https://sbsmarketing.co.jp/blog/mirror-neuron-2026-06/

Based on practical experience in support companies and business companies, SBS Marketing Co., Ltd. provides consulting services related to marketing, sales promotion, and customer acquisition mainly in the BtoB (business-to-business) sector. On June 18, 2026, they published a page titled "The 'IKEA Effect': Feeling 'Value' Beyond Price or Developing 'Attachment'!?" The 'IKEA Effect' refers to the phenomenon where buyers feel a 'higher value' or develop 'attachment' to items they have assembled or created themselves, surpassing their actual objective value. The page explains the mechanisms behind this effect, examples of its occurrence, applications in business scenarios, its relationship with the endowment effect and the Concorde effect, as well as points of caution and disadvantages. (Page Overview: Excerpts) ■ What is the 'IKEA Effect'? ■ Examples of the 'IKEA Effect' ■ The 'IKEA Effect' and the 'Endowment Effect' and 'Concorde Effect' ■ Cautions and disadvantages of the 'IKEA Effect' (DL content only) ▼ For more details, please visit this page. https://sbsmarketing.co.jp/blog/ikea-effect-2026-06/

Based on practical experience in both support companies and business companies, SBS Marketing Co., Ltd. provides consulting services related to marketing, sales promotion, and customer attraction primarily in the BtoB (business-to-business) sector. On June 16, 2026 (Tuesday), they published a page titled "Facilitating Communication in the Workplace!? 'The Principle of Amakusa.'" "The Principle of Amakusa" is a conversation technique that takes the initial letters of "aizuchi" (backchanneling), "matome" (summarizing), "question," and "sanbi" (praise). The page explains the four components that make up this principle, as well as important points and considerations for its application. (Page Overview: Excerpts) ■ What are the "Rules of Conversation" to become a good listener? ■ What is "The Principle of Amakusa"? ■ Important points and considerations when utilizing "The Principle of Amakusa." ▼ For more details, please visit this page. https://sbsmarketing.co.jp/blog/the-principle-of-amakusa-2026-06/

Based on practical experience in support companies and business companies, SBS Marketing Co., Ltd. provides consulting services related to marketing, sales promotion, and customer attraction primarily in the BtoB (business-to-business) sector. On June 11, 2026 (Thursday), they published a page titled "Aggressive Bully: Trying to Intimidate Others with an Overbearing Attitude and Control through 'Fear'!?" The "Aggressive Bully" tries to intimidate others with an overbearing attitude and control them through "fear." The page explains the characteristic behaviors, the negative impacts of allowing "Aggressive Bullies" to go unchecked, the causes that lead to becoming an "Aggressive Bully," and how to deal with them. (Page Overview: Excerpt) ■ What is an "Aggressive Bully"? ■ Characteristic behaviors of an "Aggressive Bully" ■ Negative impacts of allowing an "Aggressive Bully" to go unchecked ■ Why do people become "Aggressive Bullies"? ■ How to deal with an "Aggressive Bully" (DL content only) ▼ For more details, please visit this page. https://sbsmarketing.co.jp/blog/aggressive-bully-2026-06/

Based on practical experience in support companies and business companies, SBS Marketing Co., Ltd. provides consulting services related to marketing, sales promotion, and customer acquisition primarily in the BtoB (business-to-business) sector. On June 9, 2026, we published a page titled "Are Others 'Stealing' Your Ideas and Achievements? 'Credit Stealer.'" A 'Credit Stealer' is someone who takes others' ideas and achievements as their own. The page explains the main characteristics and negative impacts of credit stealers, the reasons why they take credit for others' accomplishments, and defensive measures to avoid becoming a victim. (Page Overview: Excerpts) ■ They might be in your workplace too? "Idea Thieves (Intellectual Thieves)" ■ Main characteristics of 'Credit Stealers' and their negative impacts ■ Why do 'Credit Stealers' take credit for others' achievements? ■ Defensive measures to avoid becoming a victim of 'Credit Stealers' (DL content only) ▼ For more details, please visit this page. https://sbsmarketing.co.jp/blog/credit-stealer-2026-06/

Based on practical experience in support companies and business companies, SBS Marketing Co., Ltd. provides consulting services related to marketing, sales promotion, and customer acquisition primarily in the BtoB (business-to-business) sector. On June 4, 2026, we published a page titled "Do We Set 'Forecasts' Too Optimistically Compared to Reality? The 'Planning Fallacy'." The 'Planning Fallacy' refers to the psychological phenomenon of underestimating the time, costs, and risks involved in carrying out tasks while overestimating the benefits. The page explains examples of its occurrence, the factors that lead to it, and methods to overcome it. (Page Overview: Excerpts) ■ What is the 'Planning Fallacy'? ■ Examples of the 'Planning Fallacy' ■ Why does the 'Planning Fallacy' occur? ■ How to overcome the 'Planning Fallacy'? (DL content only) ▼ For more details, please visit this page. https://sbsmarketing.co.jp/blog/planning-fallacy-2026-06/

Based on practical experience in support companies and business companies, SBS Marketing Co., Ltd. provides consulting services related to marketing, sales promotion, and customer attraction mainly in the BtoB (business-to-business) sector. On June 2, 2026 (Tuesday), they published a page titled "Are You Unconsciously Sabotaging Your Own 'Goal Achievement,' 'Success,' and 'Happiness'?! 'Self-Sabotage.'" 'Self-sabotage' refers to actions and thought patterns that unconsciously hinder one's own goal achievement and success. The page explains the main signs of self-sabotage, the factors that lead one to interfere with their own goal achievement and success, and methods to break the 'vicious cycle' of self-sabotage. (Page Overview: Excerpt) ■ What is 'Self-Sabotage'? ■ Main signs of 'Self-Sabotage' ■ Why do we interfere with our own 'goal achievement and success'? ■ How to break the 'vicious cycle' of 'Self-Sabotage'? (DL content only) ▼ For more details, please visit this page. https://sbsmarketing.co.jp/blog/self-sabotage-2026-06/

SBS Marketing Co., Ltd., which provides consulting services related to marketing, sales promotion, and customer acquisition mainly in the BtoB (business-to-business) sector based on practical experience in support companies and business companies, has published the "Notice of Content Gift List Page Update 21" on May 28, 2026 (Thursday). We are pleased to introduce the "Useful for Business! Downloadable Content" page, which has added a total of four new contents: "Energy Vampire," "Fear of Success," "Human Resource Evaluation Errors Due to the Halo Effect," and "Heinrich's Law"! (Page Overview: Excerpts) ■ Added 1 content on "Behavioral Psychology Techniques," which can be a shortcut to business success! ■ Added 3 contents on "Human Resource Evaluation and Management," which are also important in marketing organizations! ▼ For more details, please visit this page. https://sbsmarketing.co.jp/blog/notice-of-content-gift-list-page-update21-2026-05/

SBS Marketing Co., Ltd., which provides consulting services related to marketing, sales promotion, and customer acquisition primarily in the BtoB (business-to-business) sector based on practical experience in support companies and business companies, has published the "Notice of Renewal of Owned Media Articles! Page 20" on May 26, 2026 (Tuesday). This is a notice about the renewal of two articles that explain the "Halo Effect," an error that tends to occur in personnel evaluations due to being influenced by a specific characteristic, and the "Heinrich's Law," which states that behind one major accident, there are 29 minor accidents and 300 near-miss incidents. (Page Overview: Excerpts) ■ How to prevent personnel evaluation errors that are likely to occur due to the "Halo Effect"!? ■ Behind one major accident, there are 29 minor accidents and 300 "near misses"!? The "Heinrich's Law" ▼ For more details, please visit this page. https://sbsmarketing.co.jp/blog/notice-of-renewal-of-ownedmedia-articles20-2026-05/

Based on practical experience in support companies and business companies, SBS Marketing Co., Ltd. provides consulting services related to marketing, sales promotion, and customer acquisition primarily in the BtoB (business-to-business) sector. On May 21, 2026 (Thursday), they published a page titled "Do You Unconsciously Avoid 'Achieving'!? 'Fear of Success'." The 'Fear of Success' is a psychological tendency to unconsciously avoid 'success.' The page explains the causes and mechanisms of its occurrence, examples of its manifestation, and approaches to overcoming it. (Page Overview: Excerpts) ■ What is 'Fear of Success'? ■ Main causes and mechanisms of 'Fear of Success' ■ Examples of 'Fear of Success' ■ Approaches to overcoming 'Fear of Success' (DL content only) ■ It is important to challenge based on 'Fear of Success'! (DL content only) ▼ For more details, please visit this page. https://sbsmarketing.co.jp/blog/fear-of-success-2026-05/

Based on practical experience in support companies and business companies, SBS Marketing Co., Ltd. provides consulting services related to marketing, sales promotion, and customer acquisition primarily in the BtoB (business-to-business) sector. On May 19, 2026 (Tuesday), they published a page titled "Do Others' Willpower and Energy Unconsciously Drain You and Exhaust You!? 'Energy Vampire.'" Like a vampire, the 'Energy Vampire' unconsciously drains the willpower and energy of those around them, leading to both mental and physical exhaustion. The page explains the negative effects they have on those nearby, countermeasures, and how to cope if you think, "I might be an energy vampire." (Page Overview: Excerpt) ■ What is an 'Energy Vampire'? ■ The impact of 'Energy Vampires' ■ How to deal with 'Energy Vampires' ■ What to do if you think, "I might be an energy vampire..." (DL content only) ▼ For more details, please visit this page. https://sbsmarketing.co.jp/blog/energy-vampire-2026-05/

Based on practical experience in support companies and business companies, SBS Marketing Co., Ltd. provides consulting services related to marketing, sales promotion, and customer acquisition mainly in the BtoB (business-to-business) sector. On May 14, 2026 (Thursday), we published the "Notice of Content Gift List Page Update 20." We are pleased to introduce the updated "Useful for Business! Downloadable Content" page with 9 new additions! (Page Overview: Excerpts) ■ Added 1 content on 'Strategy and Tactics,' which is fundamental to marketing! ■ Added 2 contents on 'Behavioral Psychology Techniques,' which can be a shortcut to business success! ■ Added 4 contents on 'Personnel Evaluation and Management,' which are also important in marketing organizations! ■ You won't regret knowing this! Added 2 contents on 'Trivia in the Marketing World!' ▼ For more details, please visit this page. https://sbsmarketing.co.jp/blog/notice-of-content-gift-list-page-update20-2026-05/

Based on practical experience in support companies and business companies, SBS Marketing Co., Ltd. provides consulting services related to marketing, sales promotion, and customer acquisition mainly in the BtoB (business-to-business) sector. On May 7, 2026 (Thursday), the company published the "Notice of Renewal of Owned Media Articles! 19" page. This is a notice about the renewal of two articles that explain the 'Dilbert Principle,' which promotes "inappropriate personnel" to minimize damage to corporate organizations, and the 'Parkinson's Law,' which causes tasks to take longer as deadlines approach, even when there is ample time. (Page Overview: Excerpts) ■ Promoting inappropriate personnel to minimize damage to corporate organizations!? 'Dilbert Principle' ■ Even though there should have been enough time, tasks end up being completed right before the deadline... The common trap of 'Parkinson's Law' ▼ For more details, please visit this page. https://sbsmarketing.co.jp/blog/notice-of-renewal-of-ownedmedia-articles19-2026-05/

Based on practical experience in support companies and business companies, SBS Marketing Co., Ltd. provides consulting services related to marketing, sales promotion, and customer acquisition primarily in the BtoB (business-to-business) sector. On April 23, 2026 (Thursday), they published a page titled "Seeing 'the organization you belong to' and 'yourself' as one!? 'Group Identification'." 'Group Identification' is when individuals perceive the beliefs, values, and behaviors of a specific group as "their own," integrating the group with their self-identity. The page explains the original meaning of "identification," the characteristics and impacts of 'Group Identification,' typical examples and the background of its occurrence, as well as its relationship with 'Viral Marketing' and its disadvantages. (Page Overview: Excerpts) ■ The psychological process of highly valuing the belonging organization and identifying oneself with it ■ Main characteristics and typical examples of 'Group Identification' ■ The impact of 'Group Identification' in corporate organizations ■ Relationship with 'Viral Marketing' ■ Risks arising from 'Group Identification' (DL content only) ▼ For more details, please visit this page. https://sbsmarketing.co.jp/blog/group-identification-2026-04/

Based on practical experience in support companies and business companies, SBS Marketing Co., Ltd. provides consulting services related to marketing, sales promotion, and customer acquisition primarily in the BtoB (business-to-business) sector. On April 21, 2026 (Tuesday), they published a page titled "Can Projects Be Executed Smoothly!? 'RACI (Chart)'". 'RACI (RACI)' visualizes the roles and responsibilities of each member in projects, allowing the entire team to understand them. The page explains the four elements that make up the 'RACI Chart', the advantages and disadvantages of using it, the necessary timing and how to create it, precautions when using it, and frameworks related to 'RACI'. (Page Overview: Excerpts) ■ The four elements that make up the 'RACI Chart' ■ Advantages and disadvantages of the 'RACI Chart' ■ How to create a 'RACI Chart' and precautions when using it ■ Derivative frameworks of the 'RACI Chart' (DL content only) ▼ For more details, please visit this page. https://sbsmarketing.co.jp/blog/raci-chart-2026-04/

Based on practical experience in support companies and business companies, SBS Marketing Co., Ltd. provides consulting services related to marketing, sales promotion, and customer acquisition primarily in the BtoB (business-to-business) sector. On April 16, 2026 (Thursday), they published the page titled "Divide the Difficulties! 'Divide and Conquer.'" "Divide and Conquer" refers to a method of breaking down a "large and complex problem" into "smaller problems," solving each one individually, and then integrating them to ultimately resolve the original issue. The page explains the benefits of "dividing difficulties," points to consider when dividing, and practical examples. (Page Overview: Excerpts) ■ "Divide the Difficulties!" ■ The origin and derivation of "Divide and Conquer" ■ Benefits of "dividing difficulties" ■ Points to consider when dividing problems or tasks ■ Practical examples of "Divide and Conquer" (DL content only) ■ Framework embodying "Divide the Difficulties" (DL content only) ▼ For more details, please visit this page. https://sbsmarketing.co.jp/blog/divide-and-conquer-2026-04/

Based on practical experience in support companies and business companies, SBS Marketing Co., Ltd. provides consulting services related to marketing, sales promotion, and customer acquisition mainly in the BtoB (business-to-business) sector. On April 14, 2026 (Tuesday), they published a page titled "Are 'Highly Qualified People' More Likely to Be Rejected or Quit? 'Over-Qualification.'" 'Over-Qualification' refers to a state where one's skills and educational background exceed those required for the job or responsibilities being applied for. The page discusses the situation in Japan where 'highly skilled personnel' are not being fully utilized, the causes of this phenomenon, the negative impacts it creates, and potential solutions. (Page Overview: Excerpts) ■ Are candidates rejected or do they quit because they are "too excellent"? ■ Why does a "mismatch" occur? ■ Negative impacts caused by 'Over-Qualification' ■ Solutions to 'Over-Qualification' (DL content only) ▼ For more details, please visit this page. https://sbsmarketing.co.jp/blog/over-qualification-2026-04/

Based on practical experience in support companies and business companies, SBS Marketing Co., Ltd. provides consulting services related to marketing, sales promotion, and customer acquisition mainly in the BtoB (business-to-business) sector. On April 9, 2026 (Thursday), they published a page titled "If you act based on a 'prediction' of success, will it come true as expected!? 'Self-Fulfilling Prophecy'." The 'Self-Fulfilling Prophecy' suggests that if you act based on unfounded 'beliefs' or 'predictions', the reality will ultimately manifest as such. The page explains the occurrence examples and the factors that influence outcomes, including 'expectations from others' and 'expectations of oneself', as well as important points regarding the 'Self-Fulfilling Prophecy'. (Page Overview: Excerpt) ■ Will 'actions that align with expectations' lead to 'results as expected'? ■ Examples of 'Self-Fulfilling Prophecy' ■ 'Expectations from others' and 'expectations of oneself' that influence outcomes ■ Important points regarding 'Self-Fulfilling Prophecy' (DL content only) ▼ For more details, please visit this page. https://sbsmarketing.co.jp/blog/self-fulfilling-prophecy-2026-04/

Based on practical experience in support companies and business companies, SBS Marketing Co., Ltd. provides consulting services related to marketing, sales promotion, and customer acquisition mainly in the BtoB (business-to-business) sector. On April 7, 2026 (Tuesday), they published a page titled "Are You Offloading Your Work onto Others!? 'Task Damper.'" The 'Task Damper' delays work like a damper and cleverly shifts responsibilities or tedious tasks onto colleagues or subordinates. The page explains its main features and the factors that lead to this behavior. (Page Overview: Excerpt) ■ What is a 'Task Damper'? ■ Features of the 'Task Damper' ■ Causes of Falling into the 'Task Damper': Psychological and Personality Background ■ Causes of Falling into the 'Task Damper': Workplace Environment and Structural Factors (DL Content Only) ▼ For more details, please visit this page. https://sbsmarketing.co.jp/blog/task-damper-2026-04/

Based on practical experience in both support companies and business companies, SBS Marketing Co., Ltd. provides consulting services related to marketing, sales promotion, and customer acquisition primarily in the BtoB (business-to-business) sector. On April 2, 2026 (Thursday), they published a page titled "Does 'Keep Worrying' and 'Do It Right Away' Lead to the Same Results? 'First Chess Theory'." In chess, the 'First Chess Theory' states that both a move thought out in 5 seconds and one considered for 30 minutes yield the same result 86% of the time. This theory, which is also applicable in business scenarios, explains the factors that enable it, reasons for its attention, points to note, and the "traps" that may lurk within. (Page Overview: Excerpts) ■ "Is it true that whether you decide in 5 seconds or take 30 minutes, 86% of the results are the same?" ■ Factors that enable the 'First Chess Theory' and reasons for its attention ■ Points to note and lurking "traps" of the 'First Chess Theory' ■ Insights gained from the 'First Chess Theory' (DL content only) ▼ For more details, please visit this page. https://sbsmarketing.co.jp/blog/first-chess-theory-2026-04/

Based on practical experience in support companies and business companies, SBS Marketing Co., Ltd. provides consulting services related to marketing, sales promotion, and customer acquisition primarily in the BtoB (business-to-business) sector. On March 31, 2026 (Tuesday), we published the "Notice of Content Gift List Page Update 19." We are pleased to introduce the "Useful for Business! Downloadable Content" page, which has added 7 new pieces of content and updated 2 pieces! (Page Overview: Excerpts) ■ Added 1 content and updated 1 content on "Strategies and Tactics," which are fundamental to marketing! ■ Added 5 contents and updated 1 content on "Human Resource Evaluation and Management," which are also important in marketing organizations! ■ It's beneficial to know! Added 1 content on "Trivia in the Marketing Field"! ▼ For more details, please visit this page. https://sbsmarketing.co.jp/blog/notice-of-content-gift-list-page-update19-2026-03/

Based on practical experience in support companies and business companies, SBS Marketing Co., Ltd. provides consulting services related to marketing, sales promotion, and customer acquisition mainly in the BtoB (business-to-business) sector. On March 26, 2026 (Thursday), we published the "Notice of Renewal of Owned Media Articles! 18" page. This is a notice about the renewal of two articles: one explaining the 'paywall,' which refers to a business model that allows access to online content by 'meeting certain conditions,' and the other discussing the 'ineffective worker,' who, despite being enthusiastic about their work, lacks judgment and efficiency, leading to confusion and negative impacts on the organization. (Page Overview: Excerpts) ■ Is there a high "wall" between free and paid!? 'Paywall' ■ Can "wrong efforts" lead to confusion and damage!? 'Ineffective Worker' ▼ For more details, please visit this page. https://sbsmarketing.co.jp/blog/notice-of-renewal-of-ownedmedia-articles18-2026-03/

Based on practical experience in support companies and business companies, SBS Marketing Co., Ltd. provides consulting services related to marketing, sales promotion, and customer attraction mainly in the BtoB (business-to-business) sector. On March 24, 2026 (Tuesday), they published a page titled "An Essential Mindset for Any Job!? 'The ABCs of Work.'" "The ABCs of Work" means to "do the obvious," "not to underestimate," and "to do it properly." The page explains the details and examples of "The ABCs of Work," the reasons why one might fail to "thoroughly carry out the obvious," and the pitfalls of the "obvious." (Page Overview: Excerpts) ■ What are "The ABCs of Work"? ■ Examples of "The ABCs of Work" ■ Why are "The ABCs of Work" necessary? ■ Why do we neglect the "obvious"? ■ Beware of the pitfalls of the "obvious"! (DL content only) ■ "The ABCDEs of Work" (DL content only) ▼ For more details, please visit this page. https://sbsmarketing.co.jp/blog/abc-of-work-2026-03/