SBSマーケティング List of News Articles

Based on practical experience in support companies and business companies, SBS Marketing Co., Ltd. provides consulting services related to marketing, sales promotion, and customer acquisition primarily in the BtoB (business-to-business) sector. On June 4, 2026, we published a page titled "Do We Set 'Forecasts' Too Optimistically Compared to Reality? The 'Planning Fallacy'." The 'Planning Fallacy' refers to the psychological phenomenon of underestimating the time, costs, and risks involved in carrying out tasks while overestimating the benefits. The page explains examples of its occurrence, the factors that lead to it, and methods to overcome it. (Page Overview: Excerpts) ■ What is the 'Planning Fallacy'? ■ Examples of the 'Planning Fallacy' ■ Why does the 'Planning Fallacy' occur? ■ How to overcome the 'Planning Fallacy'? (DL content only) ▼ For more details, please visit this page. https://sbsmarketing.co.jp/blog/planning-fallacy-2026-06/

Based on practical experience in support companies and business companies, SBS Marketing Co., Ltd. provides consulting services related to marketing, sales promotion, and customer attraction mainly in the BtoB (business-to-business) sector. On June 2, 2026 (Tuesday), they published a page titled "Are You Unconsciously Sabotaging Your Own 'Goal Achievement,' 'Success,' and 'Happiness'?! 'Self-Sabotage.'" 'Self-sabotage' refers to actions and thought patterns that unconsciously hinder one's own goal achievement and success. The page explains the main signs of self-sabotage, the factors that lead one to interfere with their own goal achievement and success, and methods to break the 'vicious cycle' of self-sabotage. (Page Overview: Excerpt) ■ What is 'Self-Sabotage'? ■ Main signs of 'Self-Sabotage' ■ Why do we interfere with our own 'goal achievement and success'? ■ How to break the 'vicious cycle' of 'Self-Sabotage'? (DL content only) ▼ For more details, please visit this page. https://sbsmarketing.co.jp/blog/self-sabotage-2026-06/

SBS Marketing Co., Ltd., which provides consulting services related to marketing, sales promotion, and customer acquisition mainly in the BtoB (business-to-business) sector based on practical experience in support companies and business companies, has published the "Notice of Content Gift List Page Update 21" on May 28, 2026 (Thursday). We are pleased to introduce the "Useful for Business! Downloadable Content" page, which has added a total of four new contents: "Energy Vampire," "Fear of Success," "Human Resource Evaluation Errors Due to the Halo Effect," and "Heinrich's Law"! (Page Overview: Excerpts) ■ Added 1 content on "Behavioral Psychology Techniques," which can be a shortcut to business success! ■ Added 3 contents on "Human Resource Evaluation and Management," which are also important in marketing organizations! ▼ For more details, please visit this page. https://sbsmarketing.co.jp/blog/notice-of-content-gift-list-page-update21-2026-05/

SBS Marketing Co., Ltd., which provides consulting services related to marketing, sales promotion, and customer acquisition primarily in the BtoB (business-to-business) sector based on practical experience in support companies and business companies, has published the "Notice of Renewal of Owned Media Articles! Page 20" on May 26, 2026 (Tuesday). This is a notice about the renewal of two articles that explain the "Halo Effect," an error that tends to occur in personnel evaluations due to being influenced by a specific characteristic, and the "Heinrich's Law," which states that behind one major accident, there are 29 minor accidents and 300 near-miss incidents. (Page Overview: Excerpts) ■ How to prevent personnel evaluation errors that are likely to occur due to the "Halo Effect"!? ■ Behind one major accident, there are 29 minor accidents and 300 "near misses"!? The "Heinrich's Law" ▼ For more details, please visit this page. https://sbsmarketing.co.jp/blog/notice-of-renewal-of-ownedmedia-articles20-2026-05/

Based on practical experience in support companies and business companies, SBS Marketing Co., Ltd. provides consulting services related to marketing, sales promotion, and customer acquisition primarily in the BtoB (business-to-business) sector. On May 21, 2026 (Thursday), they published a page titled "Do You Unconsciously Avoid 'Achieving'!? 'Fear of Success'." The 'Fear of Success' is a psychological tendency to unconsciously avoid 'success.' The page explains the causes and mechanisms of its occurrence, examples of its manifestation, and approaches to overcoming it. (Page Overview: Excerpts) ■ What is 'Fear of Success'? ■ Main causes and mechanisms of 'Fear of Success' ■ Examples of 'Fear of Success' ■ Approaches to overcoming 'Fear of Success' (DL content only) ■ It is important to challenge based on 'Fear of Success'! (DL content only) ▼ For more details, please visit this page. https://sbsmarketing.co.jp/blog/fear-of-success-2026-05/

Based on practical experience in support companies and business companies, SBS Marketing Co., Ltd. provides consulting services related to marketing, sales promotion, and customer acquisition primarily in the BtoB (business-to-business) sector. On May 19, 2026 (Tuesday), they published a page titled "Do Others' Willpower and Energy Unconsciously Drain You and Exhaust You!? 'Energy Vampire.'" Like a vampire, the 'Energy Vampire' unconsciously drains the willpower and energy of those around them, leading to both mental and physical exhaustion. The page explains the negative effects they have on those nearby, countermeasures, and how to cope if you think, "I might be an energy vampire." (Page Overview: Excerpt) ■ What is an 'Energy Vampire'? ■ The impact of 'Energy Vampires' ■ How to deal with 'Energy Vampires' ■ What to do if you think, "I might be an energy vampire..." (DL content only) ▼ For more details, please visit this page. https://sbsmarketing.co.jp/blog/energy-vampire-2026-05/

Based on practical experience in support companies and business companies, SBS Marketing Co., Ltd. provides consulting services related to marketing, sales promotion, and customer acquisition mainly in the BtoB (business-to-business) sector. On May 14, 2026 (Thursday), we published the "Notice of Content Gift List Page Update 20." We are pleased to introduce the updated "Useful for Business! Downloadable Content" page with 9 new additions! (Page Overview: Excerpts) ■ Added 1 content on 'Strategy and Tactics,' which is fundamental to marketing! ■ Added 2 contents on 'Behavioral Psychology Techniques,' which can be a shortcut to business success! ■ Added 4 contents on 'Personnel Evaluation and Management,' which are also important in marketing organizations! ■ You won't regret knowing this! Added 2 contents on 'Trivia in the Marketing World!' ▼ For more details, please visit this page. https://sbsmarketing.co.jp/blog/notice-of-content-gift-list-page-update20-2026-05/

Based on practical experience in support companies and business companies, SBS Marketing Co., Ltd. provides consulting services related to marketing, sales promotion, and customer acquisition mainly in the BtoB (business-to-business) sector. On May 7, 2026 (Thursday), the company published the "Notice of Renewal of Owned Media Articles! 19" page. This is a notice about the renewal of two articles that explain the 'Dilbert Principle,' which promotes "inappropriate personnel" to minimize damage to corporate organizations, and the 'Parkinson's Law,' which causes tasks to take longer as deadlines approach, even when there is ample time. (Page Overview: Excerpts) ■ Promoting inappropriate personnel to minimize damage to corporate organizations!? 'Dilbert Principle' ■ Even though there should have been enough time, tasks end up being completed right before the deadline... The common trap of 'Parkinson's Law' ▼ For more details, please visit this page. https://sbsmarketing.co.jp/blog/notice-of-renewal-of-ownedmedia-articles19-2026-05/

Based on practical experience in support companies and business companies, SBS Marketing Co., Ltd. provides consulting services related to marketing, sales promotion, and customer acquisition primarily in the BtoB (business-to-business) sector. On April 23, 2026 (Thursday), they published a page titled "Seeing 'the organization you belong to' and 'yourself' as one!? 'Group Identification'." 'Group Identification' is when individuals perceive the beliefs, values, and behaviors of a specific group as "their own," integrating the group with their self-identity. The page explains the original meaning of "identification," the characteristics and impacts of 'Group Identification,' typical examples and the background of its occurrence, as well as its relationship with 'Viral Marketing' and its disadvantages. (Page Overview: Excerpts) ■ The psychological process of highly valuing the belonging organization and identifying oneself with it ■ Main characteristics and typical examples of 'Group Identification' ■ The impact of 'Group Identification' in corporate organizations ■ Relationship with 'Viral Marketing' ■ Risks arising from 'Group Identification' (DL content only) ▼ For more details, please visit this page. https://sbsmarketing.co.jp/blog/group-identification-2026-04/

Based on practical experience in support companies and business companies, SBS Marketing Co., Ltd. provides consulting services related to marketing, sales promotion, and customer acquisition primarily in the BtoB (business-to-business) sector. On April 21, 2026 (Tuesday), they published a page titled "Can Projects Be Executed Smoothly!? 'RACI (Chart)'". 'RACI (RACI)' visualizes the roles and responsibilities of each member in projects, allowing the entire team to understand them. The page explains the four elements that make up the 'RACI Chart', the advantages and disadvantages of using it, the necessary timing and how to create it, precautions when using it, and frameworks related to 'RACI'. (Page Overview: Excerpts) ■ The four elements that make up the 'RACI Chart' ■ Advantages and disadvantages of the 'RACI Chart' ■ How to create a 'RACI Chart' and precautions when using it ■ Derivative frameworks of the 'RACI Chart' (DL content only) ▼ For more details, please visit this page. https://sbsmarketing.co.jp/blog/raci-chart-2026-04/

Based on practical experience in support companies and business companies, SBS Marketing Co., Ltd. provides consulting services related to marketing, sales promotion, and customer acquisition primarily in the BtoB (business-to-business) sector. On April 16, 2026 (Thursday), they published the page titled "Divide the Difficulties! 'Divide and Conquer.'" "Divide and Conquer" refers to a method of breaking down a "large and complex problem" into "smaller problems," solving each one individually, and then integrating them to ultimately resolve the original issue. The page explains the benefits of "dividing difficulties," points to consider when dividing, and practical examples. (Page Overview: Excerpts) ■ "Divide the Difficulties!" ■ The origin and derivation of "Divide and Conquer" ■ Benefits of "dividing difficulties" ■ Points to consider when dividing problems or tasks ■ Practical examples of "Divide and Conquer" (DL content only) ■ Framework embodying "Divide the Difficulties" (DL content only) ▼ For more details, please visit this page. https://sbsmarketing.co.jp/blog/divide-and-conquer-2026-04/

Based on practical experience in support companies and business companies, SBS Marketing Co., Ltd. provides consulting services related to marketing, sales promotion, and customer acquisition mainly in the BtoB (business-to-business) sector. On April 14, 2026 (Tuesday), they published a page titled "Are 'Highly Qualified People' More Likely to Be Rejected or Quit? 'Over-Qualification.'" 'Over-Qualification' refers to a state where one's skills and educational background exceed those required for the job or responsibilities being applied for. The page discusses the situation in Japan where 'highly skilled personnel' are not being fully utilized, the causes of this phenomenon, the negative impacts it creates, and potential solutions. (Page Overview: Excerpts) ■ Are candidates rejected or do they quit because they are "too excellent"? ■ Why does a "mismatch" occur? ■ Negative impacts caused by 'Over-Qualification' ■ Solutions to 'Over-Qualification' (DL content only) ▼ For more details, please visit this page. https://sbsmarketing.co.jp/blog/over-qualification-2026-04/

Based on practical experience in support companies and business companies, SBS Marketing Co., Ltd. provides consulting services related to marketing, sales promotion, and customer acquisition mainly in the BtoB (business-to-business) sector. On April 9, 2026 (Thursday), they published a page titled "If you act based on a 'prediction' of success, will it come true as expected!? 'Self-Fulfilling Prophecy'." The 'Self-Fulfilling Prophecy' suggests that if you act based on unfounded 'beliefs' or 'predictions', the reality will ultimately manifest as such. The page explains the occurrence examples and the factors that influence outcomes, including 'expectations from others' and 'expectations of oneself', as well as important points regarding the 'Self-Fulfilling Prophecy'. (Page Overview: Excerpt) ■ Will 'actions that align with expectations' lead to 'results as expected'? ■ Examples of 'Self-Fulfilling Prophecy' ■ 'Expectations from others' and 'expectations of oneself' that influence outcomes ■ Important points regarding 'Self-Fulfilling Prophecy' (DL content only) ▼ For more details, please visit this page. https://sbsmarketing.co.jp/blog/self-fulfilling-prophecy-2026-04/

Based on practical experience in support companies and business companies, SBS Marketing Co., Ltd. provides consulting services related to marketing, sales promotion, and customer acquisition mainly in the BtoB (business-to-business) sector. On April 7, 2026 (Tuesday), they published a page titled "Are You Offloading Your Work onto Others!? 'Task Damper.'" The 'Task Damper' delays work like a damper and cleverly shifts responsibilities or tedious tasks onto colleagues or subordinates. The page explains its main features and the factors that lead to this behavior. (Page Overview: Excerpt) ■ What is a 'Task Damper'? ■ Features of the 'Task Damper' ■ Causes of Falling into the 'Task Damper': Psychological and Personality Background ■ Causes of Falling into the 'Task Damper': Workplace Environment and Structural Factors (DL Content Only) ▼ For more details, please visit this page. https://sbsmarketing.co.jp/blog/task-damper-2026-04/

Based on practical experience in both support companies and business companies, SBS Marketing Co., Ltd. provides consulting services related to marketing, sales promotion, and customer acquisition primarily in the BtoB (business-to-business) sector. On April 2, 2026 (Thursday), they published a page titled "Does 'Keep Worrying' and 'Do It Right Away' Lead to the Same Results? 'First Chess Theory'." In chess, the 'First Chess Theory' states that both a move thought out in 5 seconds and one considered for 30 minutes yield the same result 86% of the time. This theory, which is also applicable in business scenarios, explains the factors that enable it, reasons for its attention, points to note, and the "traps" that may lurk within. (Page Overview: Excerpts) ■ "Is it true that whether you decide in 5 seconds or take 30 minutes, 86% of the results are the same?" ■ Factors that enable the 'First Chess Theory' and reasons for its attention ■ Points to note and lurking "traps" of the 'First Chess Theory' ■ Insights gained from the 'First Chess Theory' (DL content only) ▼ For more details, please visit this page. https://sbsmarketing.co.jp/blog/first-chess-theory-2026-04/

Based on practical experience in support companies and business companies, SBS Marketing Co., Ltd. provides consulting services related to marketing, sales promotion, and customer acquisition primarily in the BtoB (business-to-business) sector. On March 31, 2026 (Tuesday), we published the "Notice of Content Gift List Page Update 19." We are pleased to introduce the "Useful for Business! Downloadable Content" page, which has added 7 new pieces of content and updated 2 pieces! (Page Overview: Excerpts) ■ Added 1 content and updated 1 content on "Strategies and Tactics," which are fundamental to marketing! ■ Added 5 contents and updated 1 content on "Human Resource Evaluation and Management," which are also important in marketing organizations! ■ It's beneficial to know! Added 1 content on "Trivia in the Marketing Field"! ▼ For more details, please visit this page. https://sbsmarketing.co.jp/blog/notice-of-content-gift-list-page-update19-2026-03/

Based on practical experience in support companies and business companies, SBS Marketing Co., Ltd. provides consulting services related to marketing, sales promotion, and customer acquisition mainly in the BtoB (business-to-business) sector. On March 26, 2026 (Thursday), we published the "Notice of Renewal of Owned Media Articles! 18" page. This is a notice about the renewal of two articles: one explaining the 'paywall,' which refers to a business model that allows access to online content by 'meeting certain conditions,' and the other discussing the 'ineffective worker,' who, despite being enthusiastic about their work, lacks judgment and efficiency, leading to confusion and negative impacts on the organization. (Page Overview: Excerpts) ■ Is there a high "wall" between free and paid!? 'Paywall' ■ Can "wrong efforts" lead to confusion and damage!? 'Ineffective Worker' ▼ For more details, please visit this page. https://sbsmarketing.co.jp/blog/notice-of-renewal-of-ownedmedia-articles18-2026-03/

Based on practical experience in support companies and business companies, SBS Marketing Co., Ltd. provides consulting services related to marketing, sales promotion, and customer attraction mainly in the BtoB (business-to-business) sector. On March 24, 2026 (Tuesday), they published a page titled "An Essential Mindset for Any Job!? 'The ABCs of Work.'" "The ABCs of Work" means to "do the obvious," "not to underestimate," and "to do it properly." The page explains the details and examples of "The ABCs of Work," the reasons why one might fail to "thoroughly carry out the obvious," and the pitfalls of the "obvious." (Page Overview: Excerpts) ■ What are "The ABCs of Work"? ■ Examples of "The ABCs of Work" ■ Why are "The ABCs of Work" necessary? ■ Why do we neglect the "obvious"? ■ Beware of the pitfalls of the "obvious"! (DL content only) ■ "The ABCDEs of Work" (DL content only) ▼ For more details, please visit this page. https://sbsmarketing.co.jp/blog/abc-of-work-2026-03/

Based on practical experience in support companies and business companies, SBS Marketing Co., Ltd. provides consulting services related to marketing, sales promotion, and customer attraction primarily in the BtoB (business-to-business) sector. On March 19, 2026 (Thursday), they published a page titled "The 'Runaway Paranoia' that Arises in the Workplace!?" 'Paranoia' refers to a mental state characterized by heightened suspicion and unfounded distrust towards those around. In severe cases, it can lead to negative consequences such as organizational collapse, necessitating prompt action from management and human resources. The page explains the characteristics of 'paranoia,' the factors that lead to it, and methods for alleviating it. (Page Overview: Excerpts) ■ 'Paranoia' that Deteriorates the Workplace Environment ■ Characteristics of 'Paranoia' ■ Examples of 'Paranoia' Occurring in the Workplace ■ Why Do People Fall into 'Paranoia'? ■ How to Alleviate 'Paranoia'? ■ Coping Strategies When Falling into 'Productivity Paranoia' (DL Content Only) ▼ For more details, please visit this page. https://sbsmarketing.co.jp/blog/paranoia-2026-03/

Based on practical experience in support companies and business companies, SBS Marketing Co., Ltd. provides consulting services related to marketing, sales promotion, and customer acquisition mainly in the BtoB (business-to-business) sector. On March 17, 2026 (Tuesday), they published a page titled "Sharing Economy: Buying and Sharing 'Utilizable Assets' via the Internet." The term 'Sharing Economy' refers to a business model that involves buying and sharing (renting) 'utilizable assets' through the internet. The page explains the market size, the five main areas, the background and benefits of its growing adoption, specific examples and points to be cautious about, as well as tips for safe usage. (Page Overview: Excerpts) ■ What is the 'Sharing Economy'? ■ Background of the growing adoption of the 'Sharing Economy' ■ Benefits and specific examples of the 'Sharing Economy' ■ Points for safely utilizing the 'Sharing Economy' (DL content only) ▼ For more details, please visit this page. https://sbsmarketing.co.jp/blog/sharing-economy-2026-03/

SBS Marketing Co., Ltd., which provides consulting services related to marketing, sales promotion, and customer attraction mainly in the BtoB (business-to-business) sector, based on practical experience in support companies and business companies, has published a page titled "Emotional and Overly Dramatic!? 'Drama Queen'" on March 12, 2026 (Thursday). A "Drama Queen" is someone who excessively makes a fuss over trivial matters or behaves dramatically in the workplace and other settings. The page explains examples of typical "Drama Queen" behaviors and the negative impacts they can cause, the factors that lead to becoming a "Drama Queen," and the differences between a "Drama Queen" and a "Narcissist." (Page Overview: Excerpts) ■ What is a "Drama Queen"? ■ Examples of troublesome "Drama Queen" behaviors and the resulting negative impacts ■ Why do people become "Drama Queens"? ■ Differences between "Drama Queens" and "Narcissists" ▼ For more details, please visit this page. https://sbsmarketing.co.jp/blog/drama-queen-2026-03/

Based on practical experience in support companies and business companies, SBS Marketing Co., Ltd. provides consulting services related to marketing, sales promotion, and customer acquisition mainly in the BtoB (business-to-business) sector. On March 10, 2026 (Tuesday), they published a page titled "An Enemy Pretending to be an Ally!? 'Flying Monkey'." The 'Flying Monkey' acts as a sycophant or lackey to a 'Narcissist', participating in harassment against the target. The page explains the behaviors directed at the target, the tendencies and psychological backgrounds of those who become 'Flying Monkeys', and how to deal with them. (Page Overview: Excerpts) ■ What is a 'Flying Monkey'? ■ Who is the 'Narcissist' that the Flying Monkey fawns over? ■ Behaviors exhibited by 'Flying Monkeys' towards their targets ■ Tendencies of people who become 'Flying Monkeys' ■ Why do people become 'Flying Monkeys'? ■ How to deal with 'Flying Monkeys' (DL content only) ▼ For more details, please visit this page. https://sbsmarketing.co.jp/blog/flying-monkey-2026-03/

Based on practical experience in support companies and business companies, SBS Marketing Co., Ltd. provides consulting services related to marketing, sales promotion, and customer attraction mainly in the BtoB (business-to-business) sector. On March 5, 2026 (Thursday), they published a page titled "The 'Gossip Maker' that spreads 'rumors' and 'backbiting' and worsens the workplace atmosphere!?" The 'Gossip Maker' spreads 'rumors' and 'backbiting' within the workplace, deteriorating the atmosphere and interpersonal relationships. The page explains the main characteristics of the 'Gossip Maker,' the negative impacts that arise from their presence, the psychological background they fall into, and coping strategies. (Page Overview: Excerpt) ■ What is a 'Gossip Maker'? ■ Characteristics of a 'Gossip Maker' ■ Negative impacts caused by a 'Gossip Maker' ■ Psychological background lurking behind a 'Gossip Maker' ■ Coping strategies for dealing with a 'Gossip Maker' (DL content only) ▼ For more details, please visit this page. https://sbsmarketing.co.jp/blog/gossip-maker-2026-03/

Based on practical experience in both support companies and business companies, SBS Marketing Co., Ltd. provides consulting services related to marketing, sales promotion, and customer acquisition primarily in the BtoB (business-to-business) sector. On March 3, 2026, we published a page titled "Is Your Boss a 'Crusher Boss' Who Deteriorates the Work Environment and Crushes Subordinates!?" A 'Crusher Boss' achieves high performance and gets promoted but mentally pressures subordinates through excessive guidance and reprimands, leading them to take leave or resign. The page explains the main characteristics of such bosses, the differences between 'Mental Crushers' and 'Power Harassment Bosses,' and strategies for companies and individuals to address these issues. (Page Overview: Excerpts) ■ Main characteristics of harmful 'Crusher Bosses' ■ Types of subordinates targeted by 'Crusher Bosses' ■ Company strategies for dealing with 'Crusher Bosses' and addressing resulting problems ■ Strategies for employees to deal with 'Crusher Bosses' (DL content only) ▼ For more details, please visit this page. https://sbsmarketing.co.jp/blog/crusher-boss-2026-03/

Based on practical experience in support companies and business companies, SBS Marketing Co., Ltd. provides consulting services related to marketing, sales promotion, and customer acquisition primarily in the BtoB (business-to-business) sector. On February 26, 2026 (Thursday), we published the "Notice of Content Gift List Page Update 18." We are pleased to introduce the "Useful for Business! Downloadable Content" page, which has added 7 new contents and updated 2 contents! (Page Overview: Excerpts) - Added 2 contents to the core of marketing: 'Strategy and Tactics' - Added 1 content and updated 1 content for 'Behavioral Psychology Techniques' that can be a shortcut to business success - Added 3 contents and updated 1 content on 'Human Resource Evaluation and Management,' which are also important in marketing organizations - You won't regret knowing this! Added 1 content on 'Trivia in the Marketing Field' ▼ For more details, please visit this page. https://sbsmarketing.co.jp/blog/notice-of-content-gift-list-page-update18-2026-02/

Based on practical experience in support companies and business companies, SBS Marketing Co., Ltd. provides consulting services related to marketing, sales promotion, and customer acquisition primarily in the BtoB (business-to-business) sector. On February 24, 2026 (Tuesday), we published the "Notice of Renewal of Owned Media Articles! 17" page. This is an announcement of the renewal of three articles that explain the 'boiling frog phenomenon,' which is difficult to notice due to gradual changes and becomes irreparable once realized; psychological techniques and biases used in politics and elections; and the 'Peter Principle,' which poses a risk of organizational 'ineffectiveness' and dysfunction. (Page Summary: Excerpts) ■ Irreparable by the time you notice it!? 'Boiling Frog Phenomenon' ■ Psychological biases and techniques related to 'elections and politics' ■ ~What management and executives should also know~!? Does it lead to dysfunction in corporate organizations? 'Peter Principle' ▼ For more details, please visit this page. https://sbsmarketing.co.jp/blog/notice-of-renewal-of-ownedmedia-articles17-2026-02/

Based on practical experience in support companies and business companies, SBS Marketing Co., Ltd. provides consulting services related to marketing, sales promotion, and customer acquisition primarily in the BtoB (business-to-business) sector. On February 19, 2026 (Thursday), they published a page titled "Can We Build a Functional and Strong Organization!? 'Bernard's Three Elements of Organization.'" The "Three Elements of Organization" by Bernard, which are essential for an organization to be established and function, include "Common Purpose," "Willingness to Contribute (Willingness to Collaborate)," and "Communication." The page explains points to improve each of these elements, the "Two Conditions" necessary for the survival of an organization, and examples of their application. (Page Overview: Excerpt) ■ What are "Bernard's Three Elements of Organization"? ■ Points to optimize "Common Purpose," "Willingness to Contribute," and "Communication" ■ The "Two Conditions" for organizational survival ■ Examples of applying "Bernard's Three Elements of Organization" (DL content only) ▼ For more details, please visit this page. https://sbsmarketing.co.jp/blog/barnards-three-elements-of-organization-2026-02/

Based on practical experience in both support companies and business companies, SBS Marketing Co., Ltd. provides consulting services related to marketing, sales promotion, and customer acquisition primarily in the BtoB (business-to-business) sector. On February 17, 2026 (Tuesday), they published a page titled "Considering 'Negative Elements' to Enhance the Feasibility of Achieving Goals!? 'The Law of WOOP'". The 'Law of WOOP' is a method that not only involves setting goals but also anticipates potential "negative factors" and includes strategies for addressing them in the planning process. The page explains the four elements that make up this framework and provides examples of its application in areas such as "dieting," "business efficiency," "career advancement," and "lead acquisition." (Page Overview: Excerpt) ■ What is the 'Law of WOOP'? ■ The four elements that constitute the 'Law of WOOP' and the benefits of using it ■ Examples of applying the 'Law of WOOP': Dieting, Business Efficiency ■ Examples of applying the 'Law of WOOP': Career Advancement, Lead Acquisition (DL content only) ▼ For more details, please visit this page. https://sbsmarketing.co.jp/blog/the-law-of-woop-2026-02/

Based on practical experience in support companies and business companies, SBS Marketing Co., Ltd. provides consulting services related to marketing, sales promotion, and customer acquisition primarily in the BtoB (business-to-business) sector. On February 10, 2026 (Tuesday), they published a page titled "What is the true nature of 'nice people who are exhausting to interact with'? 'Covert Aggression.'" 'Covert Aggression' refers to behaviors that harm others while pretending to be a 'good person,' as well as aggressive tendencies and personality traits that attempt to manipulate others subtly. The page explains relevant cases, characteristics, causes for falling into this behavior, and ways to cope with it. (Page Overview: Excerpts) ■ What is 'Covert Aggression'? ■ Cases that fall under 'Covert Aggression' ■ Characteristics of 'Covert Aggression' ■ Why do people fall into 'Covert Aggression'? ■ Coping strategies for 'Covert Aggression' (DL content only) ▼ For more details, please visit this page. https://sbsmarketing.co.jp/blog/covert-aggression-2026-02/

Based on practical experience in support companies and business companies, SBS Marketing Co., Ltd. provides consulting services related to marketing, sales promotion, and customer attraction mainly in the BtoB (business-to-business) sector. On February 5, 2026 (Thursday), they published a page titled "Can We 'Capture Hearts' by Gaining Empathy!? 'Golden Circle Theory'." The 'Golden Circle Theory' refers to a way of communicating and explaining that appeals to the emotions of the audience, making it easier to gain empathy and encourage action. The page explains the three components that make up the theory, the differences from general communication methods, how to utilize it in marketing, examples of its application in companies, and key points for effective use. (Page Overview: Excerpts) ■ The three components that make up the 'Golden Circle Theory' ■ Differences between general communication methods and the 'Golden Circle Theory' ■ How to utilize the 'Golden Circle Theory' in marketing ■ Examples of the 'Golden Circle Theory' and key points for effective utilization (DL content only) ▼ For more details, please visit this page. https://sbsmarketing.co.jp/blog/golden-circle-theory-2026-02/

Based on practical experience in support companies and business companies, SBS Marketing Co., Ltd. provides consulting services related to marketing, sales promotion, and customer acquisition mainly in the BtoB (business-to-business) sector. On February 3, 2026 (Tuesday), they published a page titled "What are the '5 Characteristics that Affect Work Motivation'? 'Hackman and Oldham's Job Characteristics Model.'" The '5 Characteristics of Work' demonstrate how they influence employee motivation, as outlined in the 'Hackman and Oldham Job Characteristics Model.' The page explains the factors that affect motivation, the "5 Job Characteristics," and provides examples in the business scene. (Page Overview: Excerpts) ■ What is the 'Hackman and Oldham Job Characteristics Model'? ■ "Extrinsic Motivation" and "Intrinsic Motivation" that influence motivation ■ The "5 Characteristics" to enhance motivation ■ Examples of how motivation is influenced by "Job Characteristics" (DL content only) ▼ For more details, please visit this page. https://sbsmarketing.co.jp/blog/hackman-oldham-job-characteristics-model-2026-02/

Based on practical experience in support companies and business companies, SBS Marketing Co., Ltd. provides consulting services related to marketing, sales promotion, and customer acquisition primarily in the BtoB (business-to-business) sector. On January 29, 2026 (Thursday), we published the "Notice of Content Gift List Page Update 17." We are pleased to introduce the "Useful for Business! Downloadable Content" page, which has added 6 new contents and updated 3 contents! (Page Overview: Excerpts) ■ Added 1 content and updated 1 content on 'Strategies and Tactics,' which are fundamental to marketing! ■ Added 1 content on 'Behavioral Psychology Techniques,' which can be a shortcut to business success! ■ Added 2 contents and updated 1 content on 'Human Resource Evaluation and Management,' which are also important in marketing organizations! ■ Added 2 contents on 'Trivia in the Marketing Field'! ■ Updated 1 content on 'Branding,' which can give businesses an advantage! ▼ For more details, please visit this page. https://sbsmarketing.co.jp/blog/notice-of-content-gift-list-page-update17-2026-01/

Based on practical experience in both support companies and business companies, SBS Marketing Co., Ltd. provides consulting services related to marketing, sales promotion, and customer acquisition primarily in the BtoB (business-to-business) sector. We have published the "Notice of Renewal of Owned Media Articles! 16" page on January 27, 2026 (Tuesday). This is a notice about the renewal of three articles that address the "You Too Fallacy," which diverts the topic by pointing out similar past behaviors of the other party without addressing claims or criticisms; the pros and cons of publicly displaying a "phone number" on websites; and an explanation of the meanings and differences between the seemingly ambiguous terms "brand awareness" and "recognition." (Page Overview: Excerpts) ■ Are we being drawn into a "mud-slinging" match by diverting the topic with the "You Too Fallacy"? ■ Should a "phone number" be publicly displayed on a website? ■ What is the difference between "brand awareness" and "recognition"? ▼ For more details, please visit this page. https://sbsmarketing.co.jp/blog/notice-of-renewal-of-ownedmedia-articles16-2026-01/

Based on practical experience in support companies and business companies, SBS Marketing Co., Ltd. provides consulting services related to marketing, sales promotion, and customer acquisition primarily in the BtoB (business-to-business) sector. On January 22, 2026 (Thursday), they published a page titled "Could 'Microaggressions' Hurt Others Due to 'Unconscious Bias'?!" Even without malice or hostility, 'Microaggressions' can occur when individuals unintentionally express negative behaviors towards others' attributes due to 'unconscious bias.' The page explains specific examples, characteristics, adverse effects, causes, and coping strategies related to this phenomenon. (Page Overview: Excerpts) ■ Characteristics of 'Microaggressions' ■ Specific examples of 'Microaggressions' ■ Adverse effects caused by 'Microaggressions' ■ Causes of 'Microaggressions' (DL content only) ■ Coping strategies for 'Microaggressions' (DL content only) ▼ For more details, please visit this page. https://sbsmarketing.co.jp/blog/micro-aggression-2026-01/

Based on practical experience in both support companies and business companies, SBS Marketing Co., Ltd. provides consulting services related to marketing, sales promotion, and customer acquisition primarily in the BtoB (business-to-business) sector. On January 20, 2026 (Tuesday), they published a page titled "Why Do 'Bullshit Jobs' Never Disappear?!" The term 'Bullshit Job' refers to jobs that even the workers themselves feel are "unnecessary" and contribute nothing to society or the world. The page explains the differences from "Gresham's Law of Planning," the main characteristics, the five factors that arise, the reasons for their increase, and countermeasures. (Page Overview: Excerpts) ■ Characteristics of 'Bullshit Jobs' ■ Five Patterns of 'Bullshit Jobs' ■ Does 'AI' Contribute to the Increase of 'Bullshit Jobs'? ■ Why Do 'Bullshit Jobs' Occur? (DL content only) ■ Countermeasures for 'Bullshit Jobs' (DL content only) ▼ For more details, please visit this page. https://sbsmarketing.co.jp/blog/bullshit-jobs-2026-01/

Based on practical experience in support companies and business companies, SBS Marketing Co., Ltd. provides consulting services related to marketing, sales promotion, and customer attraction mainly in the BtoB (business-to-business) sector. On January 15, 2026 (Thursday), they published a page titled "Is it almost impossible to 'prove the non-existence'? The 'Devil's Proof'." "Proving the non-existence" is extremely difficult and usually almost impossible, which is what the 'Devil's Proof' means. The page explains familiar examples of occurrence and examples in business scenes, as well as countermeasures. (Page Overview: Excerpt) ■ What is the 'Devil's Proof'? ■ Familiar examples of the occurrence of 'Devil's Proof' ■ Examples of 'Devil's Proof' in business scenes ■ Countermeasures against 'Devil's Proof' (DL content only) ▼ For more details, please visit this page. https://sbsmarketing.co.jp/blog/devils-proof-2026-01/

SBS Marketing Co., Ltd., which provides consulting services related to marketing, sales promotion, and customer acquisition primarily in the BtoB (business-to-business) sector, based on practical experience in support companies and business companies, has published a page titled "Is 'Opening Up the Process' Linked to Monetization!? 'Process Economy'" on January 13, 2026 (Tuesday). The 'Process Economy' means not only sharing the final output of products and services but also communicating the process of creating them to gain empathy and support, leading to revenue. The page explains the background of its growing attention, the differences from the 'Output Economy,' its benefits and examples of utilization, as well as points of caution and risks. (Page Overview: Excerpts) ■ What is 'Process Economy'? ■ Why has 'Process Economy' gained attention? ■ Differences from 'Output Economy' ■ Benefits and examples of 'Process Economy' ■ Cautions and risks of 'Process Economy' (DL content only) ▼ For more details, please visit this page. https://sbsmarketing.co.jp/blog/process-economy-2026-01/

Based on practical experience in support companies and business companies, SBS Marketing Co., Ltd. provides consulting services related to marketing, sales promotion, and customer acquisition mainly in the BtoB (business-to-business) sector. On January 8, 2026 (Thursday), they published a page titled "Is 'Gaslighting' a 'Cunning Tactic' to Instill Doubt and Dominate?!" 'Gaslighting' refers to the act of intentionally providing false statements or misinformation to instill doubt and psychologically control someone. The page explains its origins, how it has spread, specific "tactics," the psychological background of the perpetrators, and how to deal with it when it occurs in close proximity. (Page Overview: Excerpts) ■ What is 'Gaslighting'? ■ Main characteristics of 'Gaslighting' ■ 'Gaslighting' tactics ■ Psychological background of those who engage in 'Gaslighting' ■ How to deal with 'Gaslighting' (DL content only) ▼ For more details, please visit this page. https://sbsmarketing.co.jp/blog/gaslighting-2026-01/

Based on practical experience in both support companies and business companies, SBS Marketing Co., Ltd. provides consulting services related to marketing, sales promotion, and customer attraction primarily in the BtoB (business-to-business) sector. On January 6, 2026 (Tuesday), they published a page titled "Is it important to prioritize yourself first!? 'The Law of the Champagne Tower.'" The "Law of the Champagne Tower" likens the top glass of the tower to "yourself," suggesting that by filling that glass, energy will ripple down to the glasses below, which represent other people. The page explains which jobs should particularly be aware of this law and points to considerations for "filling oneself." (Page Overview: Excerpts) ■ Which "glass" are you prioritizing to pour champagne into? ■ Jobs that should particularly be aware of the "Law of the Champagne Tower" ■ The theory demonstrating the importance of "filling oneself" ■ Considerations for "filling oneself" (DL content only) ▼ For more details, please visit this page. https://sbsmarketing.co.jp/blog/law-of-the-champagne-tower-2026-01/

Based on practical experience in support companies and business companies, SBS Marketing Co., Ltd. provides consulting services mainly related to marketing, sales promotion, and customer acquisition in the BtoB (business-to-business) sector. On January 3, 2026 (Saturday), they published the page "Top 10 Contents Read Thoroughly in 2025 for a Year-End and New Year Reading Spree!" Here are the Top 10 contents you want to read thoroughly during the year-end and New Year period in 2025! (Page Overview: Excerpts) ■10th: The Rice Theory ■09th: Skills & Techniques Required for BtoB Marketers Internally ■08th: Scapegoat ■07th: Perfectionist ■06th: Necessary HR Evaluation and Management for BtoB Marketing ■05th: Manipulator ■04th: What are the Methods of Customer Acquisition that Cost (as little as possible)? ■03rd: Why Do People Believe in 'Prophecies'!? ■02nd: Black Sheep Effect ■01st: Career Change to a Marketer at a Support Company ▼ For more details, please visit this page. https://sbsmarketing.co.jp/blog/top-10-length-of-stay-in-2025-2026-01/

Based on practical experience in support companies and business companies, SBS Marketing Co., Ltd. provides consulting services mainly related to marketing, sales promotion, and customer acquisition in the BtoB (business-to-business) sector. On January 1, 2026, they published the page "Top 10 Accesses in 2025 for Year-End and New Year Reading!" This page introduces the top 10 owned media articles that you want to read in one go during the year-end and New Year period, based on access numbers in 2025. (Page Overview: Excerpts) ■ 10th: "In-Group Bias" ■ 09th: "Peter Pan Syndrome" ■ 08th: "Loss Aversion Bias (Law of Loss Aversion)" ■ 07th: Useful for Business! Downloadable Content ■ 06th: "Scapegoat" ■ 05th: "Butterfly Effect" ■ 04th: "Reaction Formation" ■ 03rd: Is "Quality over Quantity" important? Or is "Quantity over Quality" important? ■ 02nd: "The Emperor's New Clothes" Phenomenon ■ 01st: "Janae's Law" ▼ For more details, please visit this page. https://sbsmarketing.co.jp/blog/top-10-accesses-in-2025-2026-01/