SBSマーケティング List of News Articles

Based on practical experience in support companies and business companies, SBS Marketing Co., Ltd. provides consulting services related to marketing, sales promotion, and customer acquisition mainly in the BtoB (business-to-business) sector. On July 30, 2026 (Thursday), we published the "Notice of Content Gift List Page Update 23." We are pleased to introduce the "Useful for Business! Downloadable Content" page, which has added 6 new contents and updated 5 contents! (Page Overview: Excerpts) ■ Added 3 contents to the core of marketing: 'Strategy and Tactics' ■ Added 2 contents and updated 5 contents on 'Behavioral Psychology Techniques,' which can be a shortcut to business success! ■ Added 1 content on 'Human Resource Evaluation and Management,' which is also important in marketing organizations. ▼ For more details, please visit this page. https://sbsmarketing.co.jp/blog/notice-of-content-gift-list-page-update23-2026-07/

Based on practical experience in support companies and business companies, SBS Marketing Co., Ltd. provides consulting services related to marketing, sales promotion, and customer acquisition mainly in the BtoB (business-to-business) sector. On July 28, 2026 (Tuesday), they published the "Notice of Renewal of Owned Media Articles! 22" page. This is a notice for the renewal of five articles. (Page Overview: Excerpts) ■ Convey nuances and enhance appeal! 'Onomatopoeia Effect' ■ How to break the 'difficult to ask questions' atmosphere seen in the job hunting seminar scandal!? (Psychological Safety) ■ Do you feel that change will result in loss!? 'Status Quo Bias' ■ Does it have a significant impact on purchase decision-making!? 'Social Proof' ■ Do you prioritize immediate desires and end up postponing what you should do!? 'Present Bias' ▼ For more details, please visit this page. https://sbsmarketing.co.jp/blog/notice-of-renewal-of-ownedmedia-articles22-2026-07/

Based on practical experience in support companies and business companies, SBS Marketing Co., Ltd. provides consulting services related to marketing, sales promotion, and customer acquisition mainly in the BtoB (business-to-business) sector. On July 23, 2026, it published a page titled "Flexible Pricing Based on Demand!? 'Dynamic Pricing.'" Dynamic pricing (a dynamic pricing strategy) adjusts the prices of products and services according to market conditions (the balance of supply and demand). The page explains the advantages and disadvantages, conditions for price fluctuations, practical examples, the pricing decision process, key points for implementation, and differences from other pricing strategies. (Page Overview: Excerpts) ■ What is 'Dynamic Pricing'? ■ Advantages and disadvantages of implementation ■ Conditions for price fluctuations ■ Practical examples ■ Pricing decision process and key points for implementation ■ Differences from 'Skimming Pricing' and 'Penetration Pricing' (DL content only) ▼ For more details, please visit this page. https://sbsmarketing.co.jp/blog/dynamic-pricing-2026-07/

Based on practical experience in support companies and business companies, SBS Marketing Co., Ltd. provides consulting services related to marketing, sales promotion, and customer attraction mainly in the BtoB (business-to-business) sector. On July 21, 2026, they published a page titled "Clearly 'Different Elements' Stand Out and Are More Memorable!? 'Isolation Effect (Von Restorff Effect)'." The 'Isolation Effect (Von Restorff Effect)' refers to the psychological phenomenon where an 'anomalous presence' among similar items or patterns is more likely to be remembered unconsciously. The page explains specific examples, practical applications in business, steps for utilization, key points for effective use, and precautions. (Page Overview: Excerpts) ■ What is the 'Isolation Effect (Von Restorff Effect)'? ■ Specific examples of the 'Isolation Effect (Von Restorff Effect)' ■ Practical examples in business such as web marketing ■ Steps for utilization ■ Key points for utilization (DL content only) ▼ For more details, please visit this page. https://sbsmarketing.co.jp/blog/von-restorff-effect-2026-07/

Based on practical experience in support companies and business companies, SBS Marketing Co., Ltd. provides consulting services related to marketing, sales promotion, and customer acquisition primarily in the BtoB (business-to-business) sector. On July 16, 2026 (Thursday), they published a page titled "A New Common Sense for Building Organizations Where People Don't Leave!? 'Retention Management'." 'Retention Management' refers to strategic HR measures aimed at preventing employee turnover and ensuring continuous performance. The page explains the reasons for its growing attention, characteristics of companies that should adopt it, benefits gained from implementing it, practical examples within companies, and key points and methods for implementation. (Page Overview: Excerpts) ■ "Measures to Prevent Talent Drain" Gaining Attention ■ Why is it gaining attention? ■ Characteristics of companies that should adopt it and the benefits gained from implementation ■ Practical examples and key points for implementation ■ How to implement 'Retention Management' (DL content only) ▼ For more details, please visit this page. https://sbsmarketing.co.jp/blog/retention-management-2026-07/

Based on practical experience in support companies and business companies, SBS Marketing Co., Ltd. provides consulting services related to marketing, sales promotion, and customer acquisition primarily in the BtoB (business-to-business) sector. On July 14, 2026 (Tuesday), they published a page titled "Setting Products and Services at a 'High Price' to Recover Costs in a Short Period!? 'Skimming Pricing'." "Skimming Pricing" aims to recover costs quickly by setting a "high price" when launching new products or services in the market. The page explains the main features and practical examples, as well as cases suitable for adopting this pricing strategy and points to be cautious about. (Page Overview: Excerpts) ■ What is 'Skimming Pricing' (Creaming Absorption Pricing Strategy)? ■ Practical examples of 'Skimming Pricing' ■ Cases suitable for adopting 'Skimming Pricing' and points to be cautious about ■ Differences from 'Penetration Pricing' and 'Dynamic Pricing' (DL content only) ▼ For more details, please visit this page. https://sbsmarketing.co.jp/blog/skimming-pricing-2026-07/

Based on practical experience in support companies and business companies, SBS Marketing Co., Ltd. provides consulting services related to marketing, sales promotion, and customer acquisition primarily in the BtoB (business-to-business) sector. On July 9, 2026, the company published a page titled "Achieving Early Market Share with New Products and Services at 'Low Prices'!? 'Penetration Pricing'." Penetration pricing is a strategy aimed at expanding market share and acquiring users by setting prices lower than competitors during the market entry phase of new products and services. The page explains its features and benefits, practical examples, a three-step flow, four conditions for successful implementation, and differences from 'skimming pricing' and 'dynamic pricing.' (Page Overview: Excerpt) ■ What is 'Penetration Pricing'? ■ Features and benefits, practical examples ■ Steps for implementation and conditions for success ■ Differences from other pricing strategies (DL content only) ▼ For more details, please visit this page. https://sbsmarketing.co.jp/blog/penetration-pricing-2026-07/

SBS Marketing Co., Ltd., which provides consulting services related to marketing, sales promotion, and customer acquisition mainly in the BtoB (business-to-business) sector based on practical experience in support companies and business companies, published a page titled "Initially High Motivation but Decreases Over Time!? 'Honeymoon Hangover Effect'" on July 7, 2026 (Tuesday). The "Honeymoon Hangover Effect" refers to the phenomenon where motivation increases at first when there is an opportunity for a fresh start, but decreases over time. The page explains the mechanism behind this effect, examples of its occurrence in daily life and business scenes, and countermeasures. (Page Summary: Excerpts) ■ Mechanism of the 'Honeymoon Hangover Effect' ■ Examples of the 'Honeymoon Hangover Effect' in daily life ■ Examples and countermeasures of the 'Honeymoon Hangover Effect' in business scenes (some content available for download only) ▼ For more details, please visit this page. https://sbsmarketing.co.jp/blog/honeymoon-hangover-effect-2026-07/

Based on practical experience in support companies and business companies, SBS Marketing Co., Ltd. provides consulting services related to marketing, sales promotion, and customer acquisition primarily in the BtoB (business-to-business) sector. On July 2, 2026 (Thursday), we published the page "Announcement of Article Publication & Backlink Service on the Corporate Site of DR '70'" on our website. This is an announcement regarding the "Article Publication & Backlink Service on the Corporate Site of SBS Marketing Co., Ltd. for DR '70'" listed on Coconala. (Page Overview: Excerpt) ■ Service Details ■ What are the benefits of this service? What effects can be expected? ■ About the owned media for article publication and backlinks ■ Genres applicable to the service (e.g.) ■ What you need to prepare after purchase ■ Process after application and delivery ■ Points to note when making a purchase, etc. ▼ For more details, please visit this page. https://sbsmarketing.co.jp/blog/article-publication-and-backlink-on-the-sbsmarketingcoltd-website-2026-07/

Based on practical experience in support companies and business companies, SBS Marketing Co., Ltd. provides consulting services related to marketing, sales promotion, and customer acquisition primarily in the BtoB (business-to-business) sector. On June 30, 2026 (Tuesday), we published the "Notice of Content Gift List Page Update 22." We are pleased to introduce the "Useful for Business! Downloadable Content" page, which has added a total of 8 contents and updated 1 content! (Page Overview: Excerpts) ■ Added 1 content on 'Basic Knowledge' related to marketing, customer acquisition, and sales promotion! ■ Added 4 contents and updated 1 content on 'Behavioral Psychology Techniques' that can be a shortcut to business success! ■ Added 2 contents on 'Human Resource Evaluation and Management,' which are also important in marketing organizations! ■ You won't regret knowing! Added 1 content on 'Trivia in the Marketing Field'! ▼ For more details, please visit this page. https://sbsmarketing.co.jp/blog/notice-of-content-gift-list-page-update22-2026-06/

Based on practical experience in support companies and business companies, SBS Marketing Co., Ltd. provides consulting services related to marketing, sales promotion, and customer acquisition mainly in the BtoB (business-to-business) field. They announced the publication of the "Notice of Renewal of Owned Media Articles! 21" page on June 25, 2026 (Thursday). This is an announcement of the renewal of seven articles. (Page Overview: Excerpts) ■ What is the difference between BtoB and BtoC? ■ The more you try to hide it, the more it spreads!? The 'Streisand Effect' ■ Feeling 'progress' increases motivation!? The 'Endowed Progress Effect' ■ Past experiences influence subsequent actions and thoughts!? The 'Affordance Effect' ■ Believing that your thoughts are correct and that many others think the same 'False Consensus Effect' ■ If there's no impact, it gets ignored!? The 'Salience Effect' ■ What is the difference between 'Kasu Hara' and 'complaints'!? ▼ For more details, please visit this page. https://sbsmarketing.co.jp/blog/notice-of-renewal-of-ownedmedia-articles21-2026-06/

SBS Marketing Co., Ltd., which provides consulting services related to marketing, sales promotion, and customer attraction mainly in the BtoB (business-to-business) sector based on practical experience in support companies and operating companies, has published a page titled "Do the actions and emotions of others 'reflect' in your mind?! 'Mirror Neurons'" on June 23, 2026 (Tuesday). "Mirror neurons" refer to the nerve cells that react as if one is acting when observing others' actions. The page explains examples that occur in everyday life and their applications in business scenarios. (Page Overview: Excerpts) ■ What are "Mirror Neurons"? ■ Familiar examples of "Mirror Neurons" ■ Examples and occurrences of "Mirror Neurons" in business scenarios ■ Applications of "Mirror Neurons" (DL content only) ▼ For more details, please visit this page. https://sbsmarketing.co.jp/blog/mirror-neuron-2026-06/

Based on practical experience in support companies and business companies, SBS Marketing Co., Ltd. provides consulting services related to marketing, sales promotion, and customer acquisition mainly in the BtoB (business-to-business) sector. On June 18, 2026, they published a page titled "The 'IKEA Effect': Feeling 'Value' Beyond Price or Developing 'Attachment'!?" The 'IKEA Effect' refers to the phenomenon where buyers feel a 'higher value' or develop 'attachment' to items they have assembled or created themselves, surpassing their actual objective value. The page explains the mechanisms behind this effect, examples of its occurrence, applications in business scenarios, its relationship with the endowment effect and the Concorde effect, as well as points of caution and disadvantages. (Page Overview: Excerpts) ■ What is the 'IKEA Effect'? ■ Examples of the 'IKEA Effect' ■ The 'IKEA Effect' and the 'Endowment Effect' and 'Concorde Effect' ■ Cautions and disadvantages of the 'IKEA Effect' (DL content only) ▼ For more details, please visit this page. https://sbsmarketing.co.jp/blog/ikea-effect-2026-06/

Based on practical experience in both support companies and business companies, SBS Marketing Co., Ltd. provides consulting services related to marketing, sales promotion, and customer attraction primarily in the BtoB (business-to-business) sector. On June 16, 2026 (Tuesday), they published a page titled "Facilitating Communication in the Workplace!? 'The Principle of Amakusa.'" "The Principle of Amakusa" is a conversation technique that takes the initial letters of "aizuchi" (backchanneling), "matome" (summarizing), "question," and "sanbi" (praise). The page explains the four components that make up this principle, as well as important points and considerations for its application. (Page Overview: Excerpts) ■ What are the "Rules of Conversation" to become a good listener? ■ What is "The Principle of Amakusa"? ■ Important points and considerations when utilizing "The Principle of Amakusa." ▼ For more details, please visit this page. https://sbsmarketing.co.jp/blog/the-principle-of-amakusa-2026-06/

Based on practical experience in support companies and business companies, SBS Marketing Co., Ltd. provides consulting services related to marketing, sales promotion, and customer attraction primarily in the BtoB (business-to-business) sector. On June 11, 2026 (Thursday), they published a page titled "Aggressive Bully: Trying to Intimidate Others with an Overbearing Attitude and Control through 'Fear'!?" The "Aggressive Bully" tries to intimidate others with an overbearing attitude and control them through "fear." The page explains the characteristic behaviors, the negative impacts of allowing "Aggressive Bullies" to go unchecked, the causes that lead to becoming an "Aggressive Bully," and how to deal with them. (Page Overview: Excerpt) ■ What is an "Aggressive Bully"? ■ Characteristic behaviors of an "Aggressive Bully" ■ Negative impacts of allowing an "Aggressive Bully" to go unchecked ■ Why do people become "Aggressive Bullies"? ■ How to deal with an "Aggressive Bully" (DL content only) ▼ For more details, please visit this page. https://sbsmarketing.co.jp/blog/aggressive-bully-2026-06/

Based on practical experience in support companies and business companies, SBS Marketing Co., Ltd. provides consulting services related to marketing, sales promotion, and customer acquisition primarily in the BtoB (business-to-business) sector. On June 9, 2026, we published a page titled "Are Others 'Stealing' Your Ideas and Achievements? 'Credit Stealer.'" A 'Credit Stealer' is someone who takes others' ideas and achievements as their own. The page explains the main characteristics and negative impacts of credit stealers, the reasons why they take credit for others' accomplishments, and defensive measures to avoid becoming a victim. (Page Overview: Excerpts) ■ They might be in your workplace too? "Idea Thieves (Intellectual Thieves)" ■ Main characteristics of 'Credit Stealers' and their negative impacts ■ Why do 'Credit Stealers' take credit for others' achievements? ■ Defensive measures to avoid becoming a victim of 'Credit Stealers' (DL content only) ▼ For more details, please visit this page. https://sbsmarketing.co.jp/blog/credit-stealer-2026-06/

Based on practical experience in support companies and business companies, SBS Marketing Co., Ltd. provides consulting services related to marketing, sales promotion, and customer acquisition primarily in the BtoB (business-to-business) sector. On June 4, 2026, we published a page titled "Do We Set 'Forecasts' Too Optimistically Compared to Reality? The 'Planning Fallacy'." The 'Planning Fallacy' refers to the psychological phenomenon of underestimating the time, costs, and risks involved in carrying out tasks while overestimating the benefits. The page explains examples of its occurrence, the factors that lead to it, and methods to overcome it. (Page Overview: Excerpts) ■ What is the 'Planning Fallacy'? ■ Examples of the 'Planning Fallacy' ■ Why does the 'Planning Fallacy' occur? ■ How to overcome the 'Planning Fallacy'? (DL content only) ▼ For more details, please visit this page. https://sbsmarketing.co.jp/blog/planning-fallacy-2026-06/

Based on practical experience in support companies and business companies, SBS Marketing Co., Ltd. provides consulting services related to marketing, sales promotion, and customer attraction mainly in the BtoB (business-to-business) sector. On June 2, 2026 (Tuesday), they published a page titled "Are You Unconsciously Sabotaging Your Own 'Goal Achievement,' 'Success,' and 'Happiness'?! 'Self-Sabotage.'" 'Self-sabotage' refers to actions and thought patterns that unconsciously hinder one's own goal achievement and success. The page explains the main signs of self-sabotage, the factors that lead one to interfere with their own goal achievement and success, and methods to break the 'vicious cycle' of self-sabotage. (Page Overview: Excerpt) ■ What is 'Self-Sabotage'? ■ Main signs of 'Self-Sabotage' ■ Why do we interfere with our own 'goal achievement and success'? ■ How to break the 'vicious cycle' of 'Self-Sabotage'? (DL content only) ▼ For more details, please visit this page. https://sbsmarketing.co.jp/blog/self-sabotage-2026-06/

SBS Marketing Co., Ltd., which provides consulting services related to marketing, sales promotion, and customer acquisition mainly in the BtoB (business-to-business) sector based on practical experience in support companies and business companies, has published the "Notice of Content Gift List Page Update 21" on May 28, 2026 (Thursday). We are pleased to introduce the "Useful for Business! Downloadable Content" page, which has added a total of four new contents: "Energy Vampire," "Fear of Success," "Human Resource Evaluation Errors Due to the Halo Effect," and "Heinrich's Law"! (Page Overview: Excerpts) ■ Added 1 content on "Behavioral Psychology Techniques," which can be a shortcut to business success! ■ Added 3 contents on "Human Resource Evaluation and Management," which are also important in marketing organizations! ▼ For more details, please visit this page. https://sbsmarketing.co.jp/blog/notice-of-content-gift-list-page-update21-2026-05/

SBS Marketing Co., Ltd., which provides consulting services related to marketing, sales promotion, and customer acquisition primarily in the BtoB (business-to-business) sector based on practical experience in support companies and business companies, has published the "Notice of Renewal of Owned Media Articles! Page 20" on May 26, 2026 (Tuesday). This is a notice about the renewal of two articles that explain the "Halo Effect," an error that tends to occur in personnel evaluations due to being influenced by a specific characteristic, and the "Heinrich's Law," which states that behind one major accident, there are 29 minor accidents and 300 near-miss incidents. (Page Overview: Excerpts) ■ How to prevent personnel evaluation errors that are likely to occur due to the "Halo Effect"!? ■ Behind one major accident, there are 29 minor accidents and 300 "near misses"!? The "Heinrich's Law" ▼ For more details, please visit this page. https://sbsmarketing.co.jp/blog/notice-of-renewal-of-ownedmedia-articles20-2026-05/

Based on practical experience in support companies and business companies, SBS Marketing Co., Ltd. provides consulting services related to marketing, sales promotion, and customer acquisition primarily in the BtoB (business-to-business) sector. On May 21, 2026 (Thursday), they published a page titled "Do You Unconsciously Avoid 'Achieving'!? 'Fear of Success'." The 'Fear of Success' is a psychological tendency to unconsciously avoid 'success.' The page explains the causes and mechanisms of its occurrence, examples of its manifestation, and approaches to overcoming it. (Page Overview: Excerpts) ■ What is 'Fear of Success'? ■ Main causes and mechanisms of 'Fear of Success' ■ Examples of 'Fear of Success' ■ Approaches to overcoming 'Fear of Success' (DL content only) ■ It is important to challenge based on 'Fear of Success'! (DL content only) ▼ For more details, please visit this page. https://sbsmarketing.co.jp/blog/fear-of-success-2026-05/

Based on practical experience in support companies and business companies, SBS Marketing Co., Ltd. provides consulting services related to marketing, sales promotion, and customer acquisition primarily in the BtoB (business-to-business) sector. On May 19, 2026 (Tuesday), they published a page titled "Do Others' Willpower and Energy Unconsciously Drain You and Exhaust You!? 'Energy Vampire.'" Like a vampire, the 'Energy Vampire' unconsciously drains the willpower and energy of those around them, leading to both mental and physical exhaustion. The page explains the negative effects they have on those nearby, countermeasures, and how to cope if you think, "I might be an energy vampire." (Page Overview: Excerpt) ■ What is an 'Energy Vampire'? ■ The impact of 'Energy Vampires' ■ How to deal with 'Energy Vampires' ■ What to do if you think, "I might be an energy vampire..." (DL content only) ▼ For more details, please visit this page. https://sbsmarketing.co.jp/blog/energy-vampire-2026-05/

Based on practical experience in support companies and business companies, SBS Marketing Co., Ltd. provides consulting services related to marketing, sales promotion, and customer acquisition mainly in the BtoB (business-to-business) sector. On May 14, 2026 (Thursday), we published the "Notice of Content Gift List Page Update 20." We are pleased to introduce the updated "Useful for Business! Downloadable Content" page with 9 new additions! (Page Overview: Excerpts) ■ Added 1 content on 'Strategy and Tactics,' which is fundamental to marketing! ■ Added 2 contents on 'Behavioral Psychology Techniques,' which can be a shortcut to business success! ■ Added 4 contents on 'Personnel Evaluation and Management,' which are also important in marketing organizations! ■ You won't regret knowing this! Added 2 contents on 'Trivia in the Marketing World!' ▼ For more details, please visit this page. https://sbsmarketing.co.jp/blog/notice-of-content-gift-list-page-update20-2026-05/

Based on practical experience in support companies and business companies, SBS Marketing Co., Ltd. provides consulting services related to marketing, sales promotion, and customer acquisition mainly in the BtoB (business-to-business) sector. On May 7, 2026 (Thursday), the company published the "Notice of Renewal of Owned Media Articles! 19" page. This is a notice about the renewal of two articles that explain the 'Dilbert Principle,' which promotes "inappropriate personnel" to minimize damage to corporate organizations, and the 'Parkinson's Law,' which causes tasks to take longer as deadlines approach, even when there is ample time. (Page Overview: Excerpts) ■ Promoting inappropriate personnel to minimize damage to corporate organizations!? 'Dilbert Principle' ■ Even though there should have been enough time, tasks end up being completed right before the deadline... The common trap of 'Parkinson's Law' ▼ For more details, please visit this page. https://sbsmarketing.co.jp/blog/notice-of-renewal-of-ownedmedia-articles19-2026-05/

Based on practical experience in support companies and business companies, SBS Marketing Co., Ltd. provides consulting services related to marketing, sales promotion, and customer acquisition primarily in the BtoB (business-to-business) sector. On April 23, 2026 (Thursday), they published a page titled "Seeing 'the organization you belong to' and 'yourself' as one!? 'Group Identification'." 'Group Identification' is when individuals perceive the beliefs, values, and behaviors of a specific group as "their own," integrating the group with their self-identity. The page explains the original meaning of "identification," the characteristics and impacts of 'Group Identification,' typical examples and the background of its occurrence, as well as its relationship with 'Viral Marketing' and its disadvantages. (Page Overview: Excerpts) ■ The psychological process of highly valuing the belonging organization and identifying oneself with it ■ Main characteristics and typical examples of 'Group Identification' ■ The impact of 'Group Identification' in corporate organizations ■ Relationship with 'Viral Marketing' ■ Risks arising from 'Group Identification' (DL content only) ▼ For more details, please visit this page. https://sbsmarketing.co.jp/blog/group-identification-2026-04/

Based on practical experience in support companies and business companies, SBS Marketing Co., Ltd. provides consulting services related to marketing, sales promotion, and customer acquisition primarily in the BtoB (business-to-business) sector. On April 21, 2026 (Tuesday), they published a page titled "Can Projects Be Executed Smoothly!? 'RACI (Chart)'". 'RACI (RACI)' visualizes the roles and responsibilities of each member in projects, allowing the entire team to understand them. The page explains the four elements that make up the 'RACI Chart', the advantages and disadvantages of using it, the necessary timing and how to create it, precautions when using it, and frameworks related to 'RACI'. (Page Overview: Excerpts) ■ The four elements that make up the 'RACI Chart' ■ Advantages and disadvantages of the 'RACI Chart' ■ How to create a 'RACI Chart' and precautions when using it ■ Derivative frameworks of the 'RACI Chart' (DL content only) ▼ For more details, please visit this page. https://sbsmarketing.co.jp/blog/raci-chart-2026-04/

Based on practical experience in support companies and business companies, SBS Marketing Co., Ltd. provides consulting services related to marketing, sales promotion, and customer acquisition primarily in the BtoB (business-to-business) sector. On April 16, 2026 (Thursday), they published the page titled "Divide the Difficulties! 'Divide and Conquer.'" "Divide and Conquer" refers to a method of breaking down a "large and complex problem" into "smaller problems," solving each one individually, and then integrating them to ultimately resolve the original issue. The page explains the benefits of "dividing difficulties," points to consider when dividing, and practical examples. (Page Overview: Excerpts) ■ "Divide the Difficulties!" ■ The origin and derivation of "Divide and Conquer" ■ Benefits of "dividing difficulties" ■ Points to consider when dividing problems or tasks ■ Practical examples of "Divide and Conquer" (DL content only) ■ Framework embodying "Divide the Difficulties" (DL content only) ▼ For more details, please visit this page. https://sbsmarketing.co.jp/blog/divide-and-conquer-2026-04/

Based on practical experience in support companies and business companies, SBS Marketing Co., Ltd. provides consulting services related to marketing, sales promotion, and customer acquisition mainly in the BtoB (business-to-business) sector. On April 14, 2026 (Tuesday), they published a page titled "Are 'Highly Qualified People' More Likely to Be Rejected or Quit? 'Over-Qualification.'" 'Over-Qualification' refers to a state where one's skills and educational background exceed those required for the job or responsibilities being applied for. The page discusses the situation in Japan where 'highly skilled personnel' are not being fully utilized, the causes of this phenomenon, the negative impacts it creates, and potential solutions. (Page Overview: Excerpts) ■ Are candidates rejected or do they quit because they are "too excellent"? ■ Why does a "mismatch" occur? ■ Negative impacts caused by 'Over-Qualification' ■ Solutions to 'Over-Qualification' (DL content only) ▼ For more details, please visit this page. https://sbsmarketing.co.jp/blog/over-qualification-2026-04/

Based on practical experience in support companies and business companies, SBS Marketing Co., Ltd. provides consulting services related to marketing, sales promotion, and customer acquisition mainly in the BtoB (business-to-business) sector. On April 9, 2026 (Thursday), they published a page titled "If you act based on a 'prediction' of success, will it come true as expected!? 'Self-Fulfilling Prophecy'." The 'Self-Fulfilling Prophecy' suggests that if you act based on unfounded 'beliefs' or 'predictions', the reality will ultimately manifest as such. The page explains the occurrence examples and the factors that influence outcomes, including 'expectations from others' and 'expectations of oneself', as well as important points regarding the 'Self-Fulfilling Prophecy'. (Page Overview: Excerpt) ■ Will 'actions that align with expectations' lead to 'results as expected'? ■ Examples of 'Self-Fulfilling Prophecy' ■ 'Expectations from others' and 'expectations of oneself' that influence outcomes ■ Important points regarding 'Self-Fulfilling Prophecy' (DL content only) ▼ For more details, please visit this page. https://sbsmarketing.co.jp/blog/self-fulfilling-prophecy-2026-04/

Based on practical experience in support companies and business companies, SBS Marketing Co., Ltd. provides consulting services related to marketing, sales promotion, and customer acquisition mainly in the BtoB (business-to-business) sector. On April 7, 2026 (Tuesday), they published a page titled "Are You Offloading Your Work onto Others!? 'Task Damper.'" The 'Task Damper' delays work like a damper and cleverly shifts responsibilities or tedious tasks onto colleagues or subordinates. The page explains its main features and the factors that lead to this behavior. (Page Overview: Excerpt) ■ What is a 'Task Damper'? ■ Features of the 'Task Damper' ■ Causes of Falling into the 'Task Damper': Psychological and Personality Background ■ Causes of Falling into the 'Task Damper': Workplace Environment and Structural Factors (DL Content Only) ▼ For more details, please visit this page. https://sbsmarketing.co.jp/blog/task-damper-2026-04/

Based on practical experience in both support companies and business companies, SBS Marketing Co., Ltd. provides consulting services related to marketing, sales promotion, and customer acquisition primarily in the BtoB (business-to-business) sector. On April 2, 2026 (Thursday), they published a page titled "Does 'Keep Worrying' and 'Do It Right Away' Lead to the Same Results? 'First Chess Theory'." In chess, the 'First Chess Theory' states that both a move thought out in 5 seconds and one considered for 30 minutes yield the same result 86% of the time. This theory, which is also applicable in business scenarios, explains the factors that enable it, reasons for its attention, points to note, and the "traps" that may lurk within. (Page Overview: Excerpts) ■ "Is it true that whether you decide in 5 seconds or take 30 minutes, 86% of the results are the same?" ■ Factors that enable the 'First Chess Theory' and reasons for its attention ■ Points to note and lurking "traps" of the 'First Chess Theory' ■ Insights gained from the 'First Chess Theory' (DL content only) ▼ For more details, please visit this page. https://sbsmarketing.co.jp/blog/first-chess-theory-2026-04/

Based on practical experience in support companies and business companies, SBS Marketing Co., Ltd. provides consulting services related to marketing, sales promotion, and customer acquisition primarily in the BtoB (business-to-business) sector. On March 31, 2026 (Tuesday), we published the "Notice of Content Gift List Page Update 19." We are pleased to introduce the "Useful for Business! Downloadable Content" page, which has added 7 new pieces of content and updated 2 pieces! (Page Overview: Excerpts) ■ Added 1 content and updated 1 content on "Strategies and Tactics," which are fundamental to marketing! ■ Added 5 contents and updated 1 content on "Human Resource Evaluation and Management," which are also important in marketing organizations! ■ It's beneficial to know! Added 1 content on "Trivia in the Marketing Field"! ▼ For more details, please visit this page. https://sbsmarketing.co.jp/blog/notice-of-content-gift-list-page-update19-2026-03/

Based on practical experience in support companies and business companies, SBS Marketing Co., Ltd. provides consulting services related to marketing, sales promotion, and customer acquisition mainly in the BtoB (business-to-business) sector. On March 26, 2026 (Thursday), we published the "Notice of Renewal of Owned Media Articles! 18" page. This is a notice about the renewal of two articles: one explaining the 'paywall,' which refers to a business model that allows access to online content by 'meeting certain conditions,' and the other discussing the 'ineffective worker,' who, despite being enthusiastic about their work, lacks judgment and efficiency, leading to confusion and negative impacts on the organization. (Page Overview: Excerpts) ■ Is there a high "wall" between free and paid!? 'Paywall' ■ Can "wrong efforts" lead to confusion and damage!? 'Ineffective Worker' ▼ For more details, please visit this page. https://sbsmarketing.co.jp/blog/notice-of-renewal-of-ownedmedia-articles18-2026-03/

Based on practical experience in support companies and business companies, SBS Marketing Co., Ltd. provides consulting services related to marketing, sales promotion, and customer attraction mainly in the BtoB (business-to-business) sector. On March 24, 2026 (Tuesday), they published a page titled "An Essential Mindset for Any Job!? 'The ABCs of Work.'" "The ABCs of Work" means to "do the obvious," "not to underestimate," and "to do it properly." The page explains the details and examples of "The ABCs of Work," the reasons why one might fail to "thoroughly carry out the obvious," and the pitfalls of the "obvious." (Page Overview: Excerpts) ■ What are "The ABCs of Work"? ■ Examples of "The ABCs of Work" ■ Why are "The ABCs of Work" necessary? ■ Why do we neglect the "obvious"? ■ Beware of the pitfalls of the "obvious"! (DL content only) ■ "The ABCDEs of Work" (DL content only) ▼ For more details, please visit this page. https://sbsmarketing.co.jp/blog/abc-of-work-2026-03/

Based on practical experience in support companies and business companies, SBS Marketing Co., Ltd. provides consulting services related to marketing, sales promotion, and customer attraction primarily in the BtoB (business-to-business) sector. On March 19, 2026 (Thursday), they published a page titled "The 'Runaway Paranoia' that Arises in the Workplace!?" 'Paranoia' refers to a mental state characterized by heightened suspicion and unfounded distrust towards those around. In severe cases, it can lead to negative consequences such as organizational collapse, necessitating prompt action from management and human resources. The page explains the characteristics of 'paranoia,' the factors that lead to it, and methods for alleviating it. (Page Overview: Excerpts) ■ 'Paranoia' that Deteriorates the Workplace Environment ■ Characteristics of 'Paranoia' ■ Examples of 'Paranoia' Occurring in the Workplace ■ Why Do People Fall into 'Paranoia'? ■ How to Alleviate 'Paranoia'? ■ Coping Strategies When Falling into 'Productivity Paranoia' (DL Content Only) ▼ For more details, please visit this page. https://sbsmarketing.co.jp/blog/paranoia-2026-03/

Based on practical experience in support companies and business companies, SBS Marketing Co., Ltd. provides consulting services related to marketing, sales promotion, and customer acquisition mainly in the BtoB (business-to-business) sector. On March 17, 2026 (Tuesday), they published a page titled "Sharing Economy: Buying and Sharing 'Utilizable Assets' via the Internet." The term 'Sharing Economy' refers to a business model that involves buying and sharing (renting) 'utilizable assets' through the internet. The page explains the market size, the five main areas, the background and benefits of its growing adoption, specific examples and points to be cautious about, as well as tips for safe usage. (Page Overview: Excerpts) ■ What is the 'Sharing Economy'? ■ Background of the growing adoption of the 'Sharing Economy' ■ Benefits and specific examples of the 'Sharing Economy' ■ Points for safely utilizing the 'Sharing Economy' (DL content only) ▼ For more details, please visit this page. https://sbsmarketing.co.jp/blog/sharing-economy-2026-03/

SBS Marketing Co., Ltd., which provides consulting services related to marketing, sales promotion, and customer attraction mainly in the BtoB (business-to-business) sector, based on practical experience in support companies and business companies, has published a page titled "Emotional and Overly Dramatic!? 'Drama Queen'" on March 12, 2026 (Thursday). A "Drama Queen" is someone who excessively makes a fuss over trivial matters or behaves dramatically in the workplace and other settings. The page explains examples of typical "Drama Queen" behaviors and the negative impacts they can cause, the factors that lead to becoming a "Drama Queen," and the differences between a "Drama Queen" and a "Narcissist." (Page Overview: Excerpts) ■ What is a "Drama Queen"? ■ Examples of troublesome "Drama Queen" behaviors and the resulting negative impacts ■ Why do people become "Drama Queens"? ■ Differences between "Drama Queens" and "Narcissists" ▼ For more details, please visit this page. https://sbsmarketing.co.jp/blog/drama-queen-2026-03/

Based on practical experience in support companies and business companies, SBS Marketing Co., Ltd. provides consulting services related to marketing, sales promotion, and customer acquisition mainly in the BtoB (business-to-business) sector. On March 10, 2026 (Tuesday), they published a page titled "An Enemy Pretending to be an Ally!? 'Flying Monkey'." The 'Flying Monkey' acts as a sycophant or lackey to a 'Narcissist', participating in harassment against the target. The page explains the behaviors directed at the target, the tendencies and psychological backgrounds of those who become 'Flying Monkeys', and how to deal with them. (Page Overview: Excerpts) ■ What is a 'Flying Monkey'? ■ Who is the 'Narcissist' that the Flying Monkey fawns over? ■ Behaviors exhibited by 'Flying Monkeys' towards their targets ■ Tendencies of people who become 'Flying Monkeys' ■ Why do people become 'Flying Monkeys'? ■ How to deal with 'Flying Monkeys' (DL content only) ▼ For more details, please visit this page. https://sbsmarketing.co.jp/blog/flying-monkey-2026-03/

Based on practical experience in support companies and business companies, SBS Marketing Co., Ltd. provides consulting services related to marketing, sales promotion, and customer attraction mainly in the BtoB (business-to-business) sector. On March 5, 2026 (Thursday), they published a page titled "The 'Gossip Maker' that spreads 'rumors' and 'backbiting' and worsens the workplace atmosphere!?" The 'Gossip Maker' spreads 'rumors' and 'backbiting' within the workplace, deteriorating the atmosphere and interpersonal relationships. The page explains the main characteristics of the 'Gossip Maker,' the negative impacts that arise from their presence, the psychological background they fall into, and coping strategies. (Page Overview: Excerpt) ■ What is a 'Gossip Maker'? ■ Characteristics of a 'Gossip Maker' ■ Negative impacts caused by a 'Gossip Maker' ■ Psychological background lurking behind a 'Gossip Maker' ■ Coping strategies for dealing with a 'Gossip Maker' (DL content only) ▼ For more details, please visit this page. https://sbsmarketing.co.jp/blog/gossip-maker-2026-03/

Based on practical experience in both support companies and business companies, SBS Marketing Co., Ltd. provides consulting services related to marketing, sales promotion, and customer acquisition primarily in the BtoB (business-to-business) sector. On March 3, 2026, we published a page titled "Is Your Boss a 'Crusher Boss' Who Deteriorates the Work Environment and Crushes Subordinates!?" A 'Crusher Boss' achieves high performance and gets promoted but mentally pressures subordinates through excessive guidance and reprimands, leading them to take leave or resign. The page explains the main characteristics of such bosses, the differences between 'Mental Crushers' and 'Power Harassment Bosses,' and strategies for companies and individuals to address these issues. (Page Overview: Excerpts) ■ Main characteristics of harmful 'Crusher Bosses' ■ Types of subordinates targeted by 'Crusher Bosses' ■ Company strategies for dealing with 'Crusher Bosses' and addressing resulting problems ■ Strategies for employees to deal with 'Crusher Bosses' (DL content only) ▼ For more details, please visit this page. https://sbsmarketing.co.jp/blog/crusher-boss-2026-03/

Based on practical experience in support companies and business companies, SBS Marketing Co., Ltd. provides consulting services related to marketing, sales promotion, and customer acquisition primarily in the BtoB (business-to-business) sector. On February 26, 2026 (Thursday), we published the "Notice of Content Gift List Page Update 18." We are pleased to introduce the "Useful for Business! Downloadable Content" page, which has added 7 new contents and updated 2 contents! (Page Overview: Excerpts) - Added 2 contents to the core of marketing: 'Strategy and Tactics' - Added 1 content and updated 1 content for 'Behavioral Psychology Techniques' that can be a shortcut to business success - Added 3 contents and updated 1 content on 'Human Resource Evaluation and Management,' which are also important in marketing organizations - You won't regret knowing this! Added 1 content on 'Trivia in the Marketing Field' ▼ For more details, please visit this page. https://sbsmarketing.co.jp/blog/notice-of-content-gift-list-page-update18-2026-02/

Based on practical experience in support companies and business companies, SBS Marketing Co., Ltd. provides consulting services related to marketing, sales promotion, and customer acquisition primarily in the BtoB (business-to-business) sector. On February 24, 2026 (Tuesday), we published the "Notice of Renewal of Owned Media Articles! 17" page. This is an announcement of the renewal of three articles that explain the 'boiling frog phenomenon,' which is difficult to notice due to gradual changes and becomes irreparable once realized; psychological techniques and biases used in politics and elections; and the 'Peter Principle,' which poses a risk of organizational 'ineffectiveness' and dysfunction. (Page Summary: Excerpts) ■ Irreparable by the time you notice it!? 'Boiling Frog Phenomenon' ■ Psychological biases and techniques related to 'elections and politics' ■ ~What management and executives should also know~!? Does it lead to dysfunction in corporate organizations? 'Peter Principle' ▼ For more details, please visit this page. https://sbsmarketing.co.jp/blog/notice-of-renewal-of-ownedmedia-articles17-2026-02/

Based on practical experience in support companies and business companies, SBS Marketing Co., Ltd. provides consulting services related to marketing, sales promotion, and customer acquisition primarily in the BtoB (business-to-business) sector. On February 19, 2026 (Thursday), they published a page titled "Can We Build a Functional and Strong Organization!? 'Bernard's Three Elements of Organization.'" The "Three Elements of Organization" by Bernard, which are essential for an organization to be established and function, include "Common Purpose," "Willingness to Contribute (Willingness to Collaborate)," and "Communication." The page explains points to improve each of these elements, the "Two Conditions" necessary for the survival of an organization, and examples of their application. (Page Overview: Excerpt) ■ What are "Bernard's Three Elements of Organization"? ■ Points to optimize "Common Purpose," "Willingness to Contribute," and "Communication" ■ The "Two Conditions" for organizational survival ■ Examples of applying "Bernard's Three Elements of Organization" (DL content only) ▼ For more details, please visit this page. https://sbsmarketing.co.jp/blog/barnards-three-elements-of-organization-2026-02/

Based on practical experience in both support companies and business companies, SBS Marketing Co., Ltd. provides consulting services related to marketing, sales promotion, and customer acquisition primarily in the BtoB (business-to-business) sector. On February 17, 2026 (Tuesday), they published a page titled "Considering 'Negative Elements' to Enhance the Feasibility of Achieving Goals!? 'The Law of WOOP'". The 'Law of WOOP' is a method that not only involves setting goals but also anticipates potential "negative factors" and includes strategies for addressing them in the planning process. The page explains the four elements that make up this framework and provides examples of its application in areas such as "dieting," "business efficiency," "career advancement," and "lead acquisition." (Page Overview: Excerpt) ■ What is the 'Law of WOOP'? ■ The four elements that constitute the 'Law of WOOP' and the benefits of using it ■ Examples of applying the 'Law of WOOP': Dieting, Business Efficiency ■ Examples of applying the 'Law of WOOP': Career Advancement, Lead Acquisition (DL content only) ▼ For more details, please visit this page. https://sbsmarketing.co.jp/blog/the-law-of-woop-2026-02/

Based on practical experience in support companies and business companies, SBS Marketing Co., Ltd. provides consulting services related to marketing, sales promotion, and customer acquisition primarily in the BtoB (business-to-business) sector. On February 10, 2026 (Tuesday), they published a page titled "What is the true nature of 'nice people who are exhausting to interact with'? 'Covert Aggression.'" 'Covert Aggression' refers to behaviors that harm others while pretending to be a 'good person,' as well as aggressive tendencies and personality traits that attempt to manipulate others subtly. The page explains relevant cases, characteristics, causes for falling into this behavior, and ways to cope with it. (Page Overview: Excerpts) ■ What is 'Covert Aggression'? ■ Cases that fall under 'Covert Aggression' ■ Characteristics of 'Covert Aggression' ■ Why do people fall into 'Covert Aggression'? ■ Coping strategies for 'Covert Aggression' (DL content only) ▼ For more details, please visit this page. https://sbsmarketing.co.jp/blog/covert-aggression-2026-02/