"SBS Marketing Co., Ltd." Does making products and services "paid" change the 'quality' of customers?! The 'screening effect'
SBS Marketing Co., Ltd., which provides consulting services related to marketing, sales promotion, and customer acquisition primarily in the BtoB (business-to-business) sector based on practical experience in support companies and business companies, has published a page titled "Does 'Monetizing' Products and Services Change the 'Quality' of Customers? The 'Screening Effect'" on October 6, 2026 (Tuesday).
By monetizing (raising prices) services, the 'screening effect' eliminates casual users and narrows down to only those valuable customers who truly appreciate the value. The page explains the advantages and disadvantages, examples of when the 'screening effect' works effectively, and three key points to make it work effectively.
(Page Overview: Excerpts)
■ The drawbacks of offering products and services for free (making them free of charge)
■ The 'screening effect' that enhances the 'quality' of users
■ Examples of when the 'screening effect' works effectively
■ Points to make the 'screening effect' work effectively (DL content only)
▼ For more details, please visit this page.
https://sbsmarketing.co.jp/blog/screening-effect-2026-10/

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