Why do we try to strengthen our solidarity by creating a "common enemy"?
Based on practical experience in support companies and business companies, SBS Marketing Co., Ltd. provides consulting services related to marketing, sales promotion, and customer acquisition mainly in the BtoB (business-to-business) sector. On September 8, 2026 (Tuesday), they published a page titled "Why Do We Create a 'Common Enemy' to Strengthen Unity?!"
In corporate organizations and workplaces, having a "common enemy" can strengthen unity. The page explains examples of what can be considered a "common enemy," the psychological background that creates it, as well as the disadvantages and points of caution associated with creating a "common enemy."
(Page Overview: Excerpts)
■ "Common enemies" that lead to unnecessary friction
■ Benefits of having a "common enemy"
■ Why create a "common enemy"?
■ Disadvantages and points of caution when creating a "common enemy" (DL content only)
▼ For more details, please visit this page.
https://sbsmarketing.co.jp/blog/why-create-a-common-enemy-to-strengthen-unity-2026-09/

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