SBS Marketing Co., Ltd. By repeatedly coming into contact, you come to recognize "that information is correct"!? The "Illusion of Truth Effect."
SBS Marketing Co., Ltd., which provides consulting services related to marketing, sales promotion, and customer acquisition mainly in the BtoB (business-to-business) sector based on practical experience in support companies and business companies, published a page titled "By repeatedly coming into contact, one comes to recognize 'that information is correct'!? 'Illusion of Truth Effect'" on Tuesday, October 20, 2026.
When the same information is seen and heard repeatedly, it becomes easier to recognize it as "true," known as the 'Illusion of Truth Effect' (or the truth error effect). The page explains specific examples, the mechanisms behind its occurrence, differences from similar concepts, and countermeasures.
(Page Overview: Excerpts)
■ What is the 'Illusion of Truth Effect'?
■ Specific examples of the 'Illusion of Truth Effect'
■ Mechanisms behind the occurrence of the 'Illusion of Truth Effect'
■ Differences between the 'Illusion of Truth Effect' and similar concepts
■ Countermeasures for the 'Illusion of Truth Effect' (DL content only)
▼ For more details, please visit this page.
https://sbsmarketing.co.jp/blog/illusion-truth-effect-2026-10/

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