SBSマーケティング List of News Articles

Based on practical experience in support companies and business companies, SBS Marketing Co., Ltd. provides consulting services related to marketing, sales promotion, and customer attraction mainly in the BtoB (business-to-business) sector. On February 5, 2026 (Thursday), they published a page titled "Can We 'Capture Hearts' by Gaining Empathy!? 'Golden Circle Theory'." The 'Golden Circle Theory' refers to a way of communicating and explaining that appeals to the emotions of the audience, making it easier to gain empathy and encourage action. The page explains the three components that make up the theory, the differences from general communication methods, how to utilize it in marketing, examples of its application in companies, and key points for effective use. (Page Overview: Excerpts) ■ The three components that make up the 'Golden Circle Theory' ■ Differences between general communication methods and the 'Golden Circle Theory' ■ How to utilize the 'Golden Circle Theory' in marketing ■ Examples of the 'Golden Circle Theory' and key points for effective utilization (DL content only) ▼ For more details, please visit this page. https://sbsmarketing.co.jp/blog/golden-circle-theory-2026-02/

Based on practical experience in support companies and business companies, SBS Marketing Co., Ltd. provides consulting services related to marketing, sales promotion, and customer acquisition mainly in the BtoB (business-to-business) sector. On February 3, 2026 (Tuesday), they published a page titled "What are the '5 Characteristics that Affect Work Motivation'? 'Hackman and Oldham's Job Characteristics Model.'" The '5 Characteristics of Work' demonstrate how they influence employee motivation, as outlined in the 'Hackman and Oldham Job Characteristics Model.' The page explains the factors that affect motivation, the "5 Job Characteristics," and provides examples in the business scene. (Page Overview: Excerpts) ■ What is the 'Hackman and Oldham Job Characteristics Model'? ■ "Extrinsic Motivation" and "Intrinsic Motivation" that influence motivation ■ The "5 Characteristics" to enhance motivation ■ Examples of how motivation is influenced by "Job Characteristics" (DL content only) ▼ For more details, please visit this page. https://sbsmarketing.co.jp/blog/hackman-oldham-job-characteristics-model-2026-02/

Based on practical experience in support companies and business companies, SBS Marketing Co., Ltd. provides consulting services related to marketing, sales promotion, and customer acquisition primarily in the BtoB (business-to-business) sector. On January 29, 2026 (Thursday), we published the "Notice of Content Gift List Page Update 17." We are pleased to introduce the "Useful for Business! Downloadable Content" page, which has added 6 new contents and updated 3 contents! (Page Overview: Excerpts) ■ Added 1 content and updated 1 content on 'Strategies and Tactics,' which are fundamental to marketing! ■ Added 1 content on 'Behavioral Psychology Techniques,' which can be a shortcut to business success! ■ Added 2 contents and updated 1 content on 'Human Resource Evaluation and Management,' which are also important in marketing organizations! ■ Added 2 contents on 'Trivia in the Marketing Field'! ■ Updated 1 content on 'Branding,' which can give businesses an advantage! ▼ For more details, please visit this page. https://sbsmarketing.co.jp/blog/notice-of-content-gift-list-page-update17-2026-01/

Based on practical experience in both support companies and business companies, SBS Marketing Co., Ltd. provides consulting services related to marketing, sales promotion, and customer acquisition primarily in the BtoB (business-to-business) sector. We have published the "Notice of Renewal of Owned Media Articles! 16" page on January 27, 2026 (Tuesday). This is a notice about the renewal of three articles that address the "You Too Fallacy," which diverts the topic by pointing out similar past behaviors of the other party without addressing claims or criticisms; the pros and cons of publicly displaying a "phone number" on websites; and an explanation of the meanings and differences between the seemingly ambiguous terms "brand awareness" and "recognition." (Page Overview: Excerpts) ■ Are we being drawn into a "mud-slinging" match by diverting the topic with the "You Too Fallacy"? ■ Should a "phone number" be publicly displayed on a website? ■ What is the difference between "brand awareness" and "recognition"? ▼ For more details, please visit this page. https://sbsmarketing.co.jp/blog/notice-of-renewal-of-ownedmedia-articles16-2026-01/

Based on practical experience in support companies and business companies, SBS Marketing Co., Ltd. provides consulting services related to marketing, sales promotion, and customer acquisition primarily in the BtoB (business-to-business) sector. On January 22, 2026 (Thursday), they published a page titled "Could 'Microaggressions' Hurt Others Due to 'Unconscious Bias'?!" Even without malice or hostility, 'Microaggressions' can occur when individuals unintentionally express negative behaviors towards others' attributes due to 'unconscious bias.' The page explains specific examples, characteristics, adverse effects, causes, and coping strategies related to this phenomenon. (Page Overview: Excerpts) ■ Characteristics of 'Microaggressions' ■ Specific examples of 'Microaggressions' ■ Adverse effects caused by 'Microaggressions' ■ Causes of 'Microaggressions' (DL content only) ■ Coping strategies for 'Microaggressions' (DL content only) ▼ For more details, please visit this page. https://sbsmarketing.co.jp/blog/micro-aggression-2026-01/

Based on practical experience in both support companies and business companies, SBS Marketing Co., Ltd. provides consulting services related to marketing, sales promotion, and customer acquisition primarily in the BtoB (business-to-business) sector. On January 20, 2026 (Tuesday), they published a page titled "Why Do 'Bullshit Jobs' Never Disappear?!" The term 'Bullshit Job' refers to jobs that even the workers themselves feel are "unnecessary" and contribute nothing to society or the world. The page explains the differences from "Gresham's Law of Planning," the main characteristics, the five factors that arise, the reasons for their increase, and countermeasures. (Page Overview: Excerpts) ■ Characteristics of 'Bullshit Jobs' ■ Five Patterns of 'Bullshit Jobs' ■ Does 'AI' Contribute to the Increase of 'Bullshit Jobs'? ■ Why Do 'Bullshit Jobs' Occur? (DL content only) ■ Countermeasures for 'Bullshit Jobs' (DL content only) ▼ For more details, please visit this page. https://sbsmarketing.co.jp/blog/bullshit-jobs-2026-01/

Based on practical experience in support companies and business companies, SBS Marketing Co., Ltd. provides consulting services related to marketing, sales promotion, and customer attraction mainly in the BtoB (business-to-business) sector. On January 15, 2026 (Thursday), they published a page titled "Is it almost impossible to 'prove the non-existence'? The 'Devil's Proof'." "Proving the non-existence" is extremely difficult and usually almost impossible, which is what the 'Devil's Proof' means. The page explains familiar examples of occurrence and examples in business scenes, as well as countermeasures. (Page Overview: Excerpt) ■ What is the 'Devil's Proof'? ■ Familiar examples of the occurrence of 'Devil's Proof' ■ Examples of 'Devil's Proof' in business scenes ■ Countermeasures against 'Devil's Proof' (DL content only) ▼ For more details, please visit this page. https://sbsmarketing.co.jp/blog/devils-proof-2026-01/

SBS Marketing Co., Ltd., which provides consulting services related to marketing, sales promotion, and customer acquisition primarily in the BtoB (business-to-business) sector, based on practical experience in support companies and business companies, has published a page titled "Is 'Opening Up the Process' Linked to Monetization!? 'Process Economy'" on January 13, 2026 (Tuesday). The 'Process Economy' means not only sharing the final output of products and services but also communicating the process of creating them to gain empathy and support, leading to revenue. The page explains the background of its growing attention, the differences from the 'Output Economy,' its benefits and examples of utilization, as well as points of caution and risks. (Page Overview: Excerpts) ■ What is 'Process Economy'? ■ Why has 'Process Economy' gained attention? ■ Differences from 'Output Economy' ■ Benefits and examples of 'Process Economy' ■ Cautions and risks of 'Process Economy' (DL content only) ▼ For more details, please visit this page. https://sbsmarketing.co.jp/blog/process-economy-2026-01/

Based on practical experience in support companies and business companies, SBS Marketing Co., Ltd. provides consulting services related to marketing, sales promotion, and customer acquisition mainly in the BtoB (business-to-business) sector. On January 8, 2026 (Thursday), they published a page titled "Is 'Gaslighting' a 'Cunning Tactic' to Instill Doubt and Dominate?!" 'Gaslighting' refers to the act of intentionally providing false statements or misinformation to instill doubt and psychologically control someone. The page explains its origins, how it has spread, specific "tactics," the psychological background of the perpetrators, and how to deal with it when it occurs in close proximity. (Page Overview: Excerpts) ■ What is 'Gaslighting'? ■ Main characteristics of 'Gaslighting' ■ 'Gaslighting' tactics ■ Psychological background of those who engage in 'Gaslighting' ■ How to deal with 'Gaslighting' (DL content only) ▼ For more details, please visit this page. https://sbsmarketing.co.jp/blog/gaslighting-2026-01/

Based on practical experience in both support companies and business companies, SBS Marketing Co., Ltd. provides consulting services related to marketing, sales promotion, and customer attraction primarily in the BtoB (business-to-business) sector. On January 6, 2026 (Tuesday), they published a page titled "Is it important to prioritize yourself first!? 'The Law of the Champagne Tower.'" The "Law of the Champagne Tower" likens the top glass of the tower to "yourself," suggesting that by filling that glass, energy will ripple down to the glasses below, which represent other people. The page explains which jobs should particularly be aware of this law and points to considerations for "filling oneself." (Page Overview: Excerpts) ■ Which "glass" are you prioritizing to pour champagne into? ■ Jobs that should particularly be aware of the "Law of the Champagne Tower" ■ The theory demonstrating the importance of "filling oneself" ■ Considerations for "filling oneself" (DL content only) ▼ For more details, please visit this page. https://sbsmarketing.co.jp/blog/law-of-the-champagne-tower-2026-01/

Based on practical experience in support companies and business companies, SBS Marketing Co., Ltd. provides consulting services mainly related to marketing, sales promotion, and customer acquisition in the BtoB (business-to-business) sector. On January 3, 2026 (Saturday), they published the page "Top 10 Contents Read Thoroughly in 2025 for a Year-End and New Year Reading Spree!" Here are the Top 10 contents you want to read thoroughly during the year-end and New Year period in 2025! (Page Overview: Excerpts) ■10th: The Rice Theory ■09th: Skills & Techniques Required for BtoB Marketers Internally ■08th: Scapegoat ■07th: Perfectionist ■06th: Necessary HR Evaluation and Management for BtoB Marketing ■05th: Manipulator ■04th: What are the Methods of Customer Acquisition that Cost (as little as possible)? ■03rd: Why Do People Believe in 'Prophecies'!? ■02nd: Black Sheep Effect ■01st: Career Change to a Marketer at a Support Company ▼ For more details, please visit this page. https://sbsmarketing.co.jp/blog/top-10-length-of-stay-in-2025-2026-01/

Based on practical experience in support companies and business companies, SBS Marketing Co., Ltd. provides consulting services mainly related to marketing, sales promotion, and customer acquisition in the BtoB (business-to-business) sector. On January 1, 2026, they published the page "Top 10 Accesses in 2025 for Year-End and New Year Reading!" This page introduces the top 10 owned media articles that you want to read in one go during the year-end and New Year period, based on access numbers in 2025. (Page Overview: Excerpts) ■ 10th: "In-Group Bias" ■ 09th: "Peter Pan Syndrome" ■ 08th: "Loss Aversion Bias (Law of Loss Aversion)" ■ 07th: Useful for Business! Downloadable Content ■ 06th: "Scapegoat" ■ 05th: "Butterfly Effect" ■ 04th: "Reaction Formation" ■ 03rd: Is "Quality over Quantity" important? Or is "Quantity over Quality" important? ■ 02nd: "The Emperor's New Clothes" Phenomenon ■ 01st: "Janae's Law" ▼ For more details, please visit this page. https://sbsmarketing.co.jp/blog/top-10-accesses-in-2025-2026-01/