SBS Marketing Co., Ltd. Feeling a "value" beyond the price or developing "attachment"!? The 'IKEA Effect'
Based on practical experience in support companies and business companies, SBS Marketing Co., Ltd. provides consulting services related to marketing, sales promotion, and customer acquisition mainly in the BtoB (business-to-business) sector. On June 18, 2026, they published a page titled "The 'IKEA Effect': Feeling 'Value' Beyond Price or Developing 'Attachment'!?"
The 'IKEA Effect' refers to the phenomenon where buyers feel a 'higher value' or develop 'attachment' to items they have assembled or created themselves, surpassing their actual objective value. The page explains the mechanisms behind this effect, examples of its occurrence, applications in business scenarios, its relationship with the endowment effect and the Concorde effect, as well as points of caution and disadvantages.
(Page Overview: Excerpts)
■ What is the 'IKEA Effect'?
■ Examples of the 'IKEA Effect'
■ The 'IKEA Effect' and the 'Endowment Effect' and 'Concorde Effect'
■ Cautions and disadvantages of the 'IKEA Effect' (DL content only)
▼ For more details, please visit this page.
https://sbsmarketing.co.jp/blog/ikea-effect-2026-06/

Inquiry about this news
Contact Us Online




