SBS Marketing Co., Ltd. "Being treated kindly" makes it easier to develop a fondness for others than "being kind yourself"!? The 'Benjamin Franklin Effect'

Hotron Inc. has launched its new product, the "Vehicle Count Sensor CCS3"! This product is a ceiling-mounted sensor that combines infrared and radar technology. It reliably detects vehicles in both directions with a single unit, accommodating traffic during congestion and vehicle passing, thus achieving efficient occupancy management in large parking lots. Additionally, it can be utilized for exit warning purposes in addition to vehicle counting, contributing to the safe and smooth operation of parking facilities. 'Features' - Improved detection performance against changes in road surface during rainy weather by using both infrared and radar. - Equipped with IP67 waterproof and dustproof performance, making it effective even in salt damage areas. - Various settings can be configured from a dedicated app (for Android devices), with current settings easily visible at a glance. - The base dimensions are the same as the previous model "CCS2," allowing for smooth replacement of existing equipment. *For more details, please refer to the product information, catalog download, or contact us.*

Based on practical experience in both support companies and business companies, SBS Marketing Co., Ltd. provides consulting services related to marketing, sales promotion, and customer acquisition mainly in the BtoB (business-to-business) sector. On October 15, 2026 (Thursday), they published a page titled "Is it easier to develop a favorable impression by being kind to others than by being treated kindly? The 'Benjamin Franklin Effect.'" The 'Benjamin Franklin Effect' suggests that being kind to others leads to stronger feelings of affection than receiving kindness from them. The page explains the mechanisms behind this phenomenon, similar psychological effects, examples of application, and key points for practical implementation. (Page Overview: Excerpts) ■ What is the 'Benjamin Franklin Effect'? ■ The mechanisms behind the 'Benjamin Franklin Effect' ■ Psychological effects similar to the 'Benjamin Franklin Effect' and examples of application ■ Key points for practicing the 'Benjamin Franklin Effect' (DL content only) ▼ For more details, please visit this page. https://sbsmarketing.co.jp/blog/ben-franklin-effect-2026-10/

AIP Corporation has received a grant decision as a registered diagnostic organization on October 2, 2026, under the "Fiscal Year 2025 Supplementary Budget for Promoting Energy Utilization Optimization for Small and Medium Enterprises (Regional Energy Utilization Optimization and Energy Conservation Diagnosis Expansion Project)" executed by the General Incorporated Association Environmental Co-Creation Initiative (SII). AIP offers walkthrough diagnostics focused on air conditioning equipment. We will check the usage and operational status of the air conditioning equipment on-site and propose improvements that lead to energy savings. The supported regions are Ishikawa Prefecture, Toyama Prefecture, and Fukui Prefecture. What is an energy conservation diagnosis? An energy conservation diagnosis is an assessment conducted by experts who check the equipment and energy usage at factories and business sites to identify where energy waste occurs and what improvements are possible. It does not assume immediate equipment updates but examines the current usage and operational status of the equipment while considering energy-saving methods suitable for the site, such as operational improvements and equipment updates. AIP conducts energy conservation diagnostics tailored to the site conditions, leveraging the knowledge of equipment gained through air conditioning work and the perspective of energy savings through measurement and analysis of electricity, temperature, humidity, etc.

In this update, we have enabled 1:N facial recognition on compatible Axis cameras, eliminating the need for a video analysis workstation in the system configuration. Additionally, we have added new features such as centralized management of multiple locations via AWS cloud, as well as entry/exit and presence management. 【Main New Features】 ■ 1:N Facial Recognition on Axis Cameras Facial detection to facial recognition can be performed on compatible Axis cameras equipped with ARTPEC-9. This allows for a system configuration that does not require a GPU workstation, contributing to reduced installation and maintenance costs. ■ Centralized Management via AWS Cloud Personal information and authentication history are centrally managed in the cloud, streamlining operations across multiple locations such as retail stores and factories. ■ Integration with AI Agents Supports searching and summarizing facial recognition events using natural language, aiding in the efficiency of security operations. ■ Utilization for Entry/Exit Management and BCP Measures Records entry and exit via Face Terminal, and allows for confirmation of presence and duration of stay. This can be used for visitor management in factories and data centers, as well as for confirming presence during emergencies.

Japan is one of the top 10 countries in the world with frequent earthquakes. The 2020 White Paper on Land, Infrastructure, Transport and Tourism has also reported an increase in the probability of major earthquakes occurring. Regarding the Nankai Trough earthquake, the probability of an earthquake with a magnitude of 8 to 9 occurring within the next 30 years is estimated to be 70 to 80%. At Hotron, we recommend the introduction of seismic devices for earthquake countermeasures in buildings and equipment. The seismic device 'HK-2' is a product that automatically performs various controls that have been pre-set when it detects strong shaking equivalent to a seismic intensity of 5 lower or higher. For example, it can automatically execute actions such as: "Open automatic doors and gates to secure evacuation routes and access for emergency vehicles" "Transmit signals to the control room and stop facility equipment" "Unlock the keys to locked lockers" "Automatically play voice guidance" For more details, please download the materials or contact us.