"SBS Marketing Co., Ltd." Bad money drives out good!? The 'Rotten Apple Theory' that can ruin the entire organization.
Based on practical experience in support companies and business companies, SBS Marketing Co., Ltd. provides consulting services related to marketing, sales promotion, and customer acquisition mainly in the BtoB (business-to-business) sector. On September 17, 2026 (Thursday), it published a page titled "Does Bad Money Drive Out Good!? The 'Rotten Apple Theory' that Can Ruin the Entire Organization."
The "Rotten Apple Theory" explains how "one negative presence" can have a detrimental effect on the entire organization. It discusses the behavior of the "rotten apple," the negative impact it has on the organization, the causes that trigger the "rotten apple theory," and strategies for dealing with the "rotten apple."
(Page Overview: Excerpts)
■ The negative impact of "one negative presence" on the entire organization
■ The behavior of the "rotten apple"
■ The impact of the "rotten apple" on the organization
■ Causes that trigger the "rotten apple theory"
■ Strategies for dealing with the "rotten apple" (DL content only)
▼ For more details, please visit this page.
https://sbsmarketing.co.jp/blog/bad-apple-effect-2026-09/

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