SBSマーケティング Company Profile

SBS Marketing Co., Ltd., which provides consulting services related to marketing, sales promotion, and customer acquisition primarily in the BtoB (business-to-business) sector, based on practical experience in support companies and business companies, has published a page titled "Does the ease of recall change depending on the environment and situation when information is memorized!? 'Encoding Specificity Principle'" on October 8, 2026 (Thursday). The 'Encoding Specificity Principle' states that the closer the surrounding environment and psychological state are to when information is memorized, the easier it becomes to recall that information. The page explains the mechanisms involved, empirical experiments, examples of occurrence, and key points for utilizing this principle. (Page Overview: Excerpts) ■ What is the 'Encoding Specificity Principle'? ■ Mechanisms of the 'Encoding Specificity Principle' ■ Empirical experiments of the 'Encoding Specificity Principle' ■ Examples of occurrence of the 'Encoding Specificity Principle' ■ Key points for utilizing the 'Encoding Specificity Principle' (DL content only) ▼ For more details, please visit this page. https://sbsmarketing.co.jp/blog/encoding-specificity-principle-2026-10/

SBS Marketing Co., Ltd., which provides consulting services related to marketing, sales promotion, and customer acquisition primarily in the BtoB (business-to-business) sector based on practical experience in support companies and business companies, has published a page titled "Does 'Monetizing' Products and Services Change the 'Quality' of Customers? The 'Screening Effect'" on October 6, 2026 (Tuesday). By monetizing (raising prices) services, the 'screening effect' eliminates casual users and narrows down to only those valuable customers who truly appreciate the value. The page explains the advantages and disadvantages, examples of when the 'screening effect' works effectively, and three key points to make it work effectively. (Page Overview: Excerpts) ■ The drawbacks of offering products and services for free (making them free of charge) ■ The 'screening effect' that enhances the 'quality' of users ■ Examples of when the 'screening effect' works effectively ■ Points to make the 'screening effect' work effectively (DL content only) ▼ For more details, please visit this page. https://sbsmarketing.co.jp/blog/screening-effect-2026-10/

Based on practical experience in support companies and business companies, SBS Marketing Co., Ltd. provides consulting services related to marketing, sales promotion, and customer attraction primarily in the BtoB (business-to-business) sector. On October 1, 2026 (Thursday), they published a page titled "While pretending to be polite, persistently bombarding the other party with questions to exhaust them!? 'Sealioning.'" 'Sealioning' is when one party, despite having no intention of engaging in a discussion, demands explanations from the other party to exhaust them. The page explains the main behaviors associated with 'sealioning,' the psychological background that leads to it, how to cope when being 'sealioned,' and self-control measures to avoid falling into 'sealioning.' (Page Overview: Excerpts) ■ What is 'Sealioning'? ■ The psychological background of people who engage in 'sealioning' ■ Differences from 'tone policing' and 'mansplaining' ■ How to cope when being 'sealioned' ■ Self-control measures to avoid falling into 'sealioning' (DL content only) ▼ For more details, please visit this page. https://sbsmarketing.co.jp/blog/sealioning-2026-10/