"SBS Marketing Co., Ltd." Initially high motivation may decline as one becomes accustomed!? The 'Honeymoon Hangover Effect'
SBS Marketing Co., Ltd., which provides consulting services related to marketing, sales promotion, and customer acquisition mainly in the BtoB (business-to-business) sector based on practical experience in support companies and business companies, published a page titled "Initially High Motivation but Decreases Over Time!? 'Honeymoon Hangover Effect'" on July 7, 2026 (Tuesday).
The "Honeymoon Hangover Effect" refers to the phenomenon where motivation increases at first when there is an opportunity for a fresh start, but decreases over time. The page explains the mechanism behind this effect, examples of its occurrence in daily life and business scenes, and countermeasures.
(Page Summary: Excerpts)
■ Mechanism of the 'Honeymoon Hangover Effect'
■ Examples of the 'Honeymoon Hangover Effect' in daily life
■ Examples and countermeasures of the 'Honeymoon Hangover Effect' in business scenes (some content available for download only)
▼ For more details, please visit this page.
https://sbsmarketing.co.jp/blog/honeymoon-hangover-effect-2026-07/

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