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For business professionals, schedule management has become an important task to advance projects and negotiations and ensure results. Despite the abundance of tools available for schedule management, there are still voices expressing difficulties in managing schedules effectively. In this article, we will explain the know-how for selecting the ideal schedule management tools and the specific criteria for selection. Please feel free to use this as a reference. *For more details, you can view the related links. If you have any questions, please do not hesitate to contact us.*

• SFA (Sales Support System)

Do you find yourself troubled by the thought, 'I understand that sales management is important, but I don't know how to manage it'? Some may think that 'sales management is something only business owners and management departments do.' However, to achieve goals, measure the effectiveness of sales strategies and marketing, and reach performance targets, it is essential for all employees to have an understanding of it. This article will explain the overview of sales management, management methods, and key items to check. *For detailed content of the column, please refer to the related links. For more information, feel free to contact us.

• SFA (Sales Support System)

If you are a marketer, you have likely heard the terms "lead generation" and "lead nurturing" at least once. It is essential to accurately understand the meanings and roles of each term, as well as how they connect to sales activities and marketing strategies, in order to maximize the effectiveness of each definition. In this article, we will introduce the differences between lead generation and lead nurturing, explaining their meanings, benefits, key points for successful implementation, and successful case studies. *For detailed content of the column, please refer to the related links. For more information, feel free to contact us.*

• SFA (Sales Support System)

This column introduces "success stories/failure stories" of know-how that can help strengthen sales capabilities. In the case studies of sales strategies, we explain examples divided into B to C and manufacturer or B to B cases. We also include examples of domestic and international companies that have implemented digital transformation in sales. Additionally, we present case studies on the implementation of sales support systems and companies that have successfully adopted CRM/SFA. *You can view the detailed content of the column through the related links. For more information, please feel free to contact us.

• SFA (Sales Support System)

Are you struggling with corporate sales? There are differences in the job responsibilities and tips for telemarketing between corporate sales and individual sales. In this article, we will introduce an overview of corporate sales, the skills required, and useful tools. If you want to achieve results in corporate sales or are having trouble reaching your goals, please use this as a reference. *You can view the detailed content of the column through the related links. For more information, feel free to contact us.*

• SFA (Sales Support System)

Have you ever been scolded by your boss for having overly optimistic sales forecasts or experienced not being able to secure orders as you had planned? When forecast management is weak like this, even if you rate the likelihood of orders using an ABC system, the predicted values can fluctuate significantly by the end of the month, making it impossible to recover. This time, I will explain BANT information, which enhances the accuracy of order likelihood and enables more stable forecast and project management. *For detailed content of the column, you can view it through the related links. For more information, please feel free to contact us.*

• SFA (Sales Support System)

In recent years, in many business scenes, not only the management's business strategies and visions but also speedy "Hou-Ren-Sou" (reporting, communicating, and consulting) and decision-making at the operational level are directly linked to future profit expansion and cost reduction. However, in many organizations, inefficient communication through traditional emails and meetings is rampant, and measures to facilitate communication among employees are stagnating. Therefore, the recommended communication tool is "business chat." This article will explain the basic information about what business chat means and its role, as well as points and precautions for implementation in organizations, and case studies of its introduction. *For detailed content of the column, please refer to the related links. For more information, feel free to contact us.

• SFA (Sales Support System)

Many salespeople are familiar with and practice the concept of "closing." However, there are many who find themselves becoming passive after a business meeting, leading to a lack of progress, or who fail to finalize contracts when they are just one step away from doing so. Common reasons for customers declining include hearing phrases like "the proposal was good, but the budget didn't match" or "we decided to go with a cheaper competitor," which is often referred to as losing on price. Therefore, this time, we will introduce closing techniques to avoid "losing on price" by correctly understanding the key points that customers focus on. *For more details on the column, please refer to the related links. Feel free to contact us for more information.*

• SFA (Sales Support System)

Excel, which is widely used in the sales field, is no longer an appropriate tool for sales management. By utilizing a Sales Force Automation (SFA) system, it is possible not only to improve productivity and prevent dependency on individuals but also to connect to more strategic sales activities. In recent years, services that can be used with low implementation costs and monthly fees have become mainstream, lowering the barriers to adopting sales management systems. This article will compare the benefits of systematizing sales management, key points for utilization, and the features of representative services. *For more detailed information, please refer to the related links. Feel free to contact us for more details.*

• SFA (Sales Support System)

"Sales are earned on foot," is something that any salesperson has probably heard at least once. This statement itself is not incorrect. In order to find more customers and to develop those relationships, contact with customers is essential. The amount of contact leads to the number of customers and is reflected in sales. The essence of "earning on foot" is that we should increase the amount of contact. Traditional methods of contacting customers began with introductions from acquaintances and friends, and without meeting people, it was impossible to gather any information. *For more details on the column, please refer to the related link. For further inquiries, feel free to contact us.*

• SFA (Sales Support System)

In today's era of low growth, many companies are said to be viewing their sales capabilities as a challenge. However, there are quite a few companies that cannot find specific solutions. SFA is not a magical tool that guarantees results just by being implemented. On the other hand, it is also true that there are companies that skillfully utilize SFA and achieve remarkable results. What exactly is SFA? This time, let's quickly learn the basics of SFA. *For more detailed information, please refer to the related links. Feel free to contact us for more details.*

• SFA (Sales Support System)

In recent years, many industries and companies have been promoting "DX (Digital Transformation)" utilizing IT and digital technologies. However, the real estate industry is still struggling to break away from traditional business practices, even during the COVID-19 pandemic, and is falling behind. This article focuses on the real estate industry, which is slow to adopt DX, and discusses the challenges it faces, the necessity and benefits of implementing DX, and successful case studies from companies, highlighting the importance of DX. *For more details on the column, please refer to the related links. Feel free to contact us for more information.*

• SFA (Sales Support System)

In private companies, daily analysis and reporting on their sales performance are conducted. However, are they adequately reflecting on the lost opportunities? It is generally said that the factors for growth in a company are more often found in the reasons for failure rather than in the reasons for success. This article will explain the methods and effects of lost opportunity analysis. *For more details on the column, please refer to the related links. For further inquiries, feel free to contact us.*

• SFA (Sales Support System)

The exchange of business cards is an experience that every businessman goes through at least once. It plays an important role not only in forming essential business connections and building trust but also in allowing one to learn about the personal information of others. However, surprisingly few businessmen efficiently manage the exchanged business cards. So, how can effective management of business cards help in making the most of business networks? In this article, we will explain the importance and benefits of business card management, as well as recommend management tools that can help with efficiency. *For more detailed information, please refer to the related links. Feel free to contact us for more details.*

• SFA (Sales Support System)

With the development of IT tools, CRM, a customer information management tool, has become the mainstream for customer management. However, there are still few companies that use this data for analysis and strategy formulation. To develop strategies using CRM, it is necessary to understand the methods of analysis. This article will explain why it is essential to use CRM, as well as the specific analysis methods and the necessary knowledge to acquire them. *For detailed content of the column, please refer to the related links. For more information, feel free to contact us.*

• SFA (Sales Support System)

Upselling is a method to increase sales per customer. It is often described as "selling higher-tier and more expensive products," but in reality, there are three patterns. If you can adopt a method suitable for your company, you can increase sales even more. Therefore, in this article, we will summarize and introduce the meaning of upselling, its differences from cross-selling, steps for practical implementation, and examples you may want to refer to. Upselling is considered important in the future domestic market and is a classic strategy with many successful examples, so please use it as a reference. *For detailed content of the column, you can view it through the related links. For more information, please feel free to contact us.*

• SFA (Sales Support System)

For many years, PDCA has been considered effective for achieving goals and improving work efficiency. However, due to advancements in tools, diversification of methods, and changes in society, issues with PDCA have also been pointed out. In fact, using PDCA with an old-fashioned mindset can pose risks, leading to disjointed thinking and operations. Therefore, this time, our company, which has conducted efficiency and PDCA seminars for over 7,000 companies, will explain why PDCA is said to be outdated, as well as introduce improvement methods and alternative approaches. *For more details on the column, please refer to the related links. For further inquiries, feel free to contact us.*

• SFA (Sales Support System)

Many executives may have experienced hesitation in executing capital investments due to the significant costs involved, even if they want to invest. Depending on the scale, capital investments inevitably incur a certain level of cost. Moreover, if the expected benefits do not justify the investment, it becomes meaningless to proceed. However, by effectively utilizing preferential tax systems related to capital investment, it is possible to mitigate that risk. One such preferential tax system is the "Productivity Improvement Capital Investment Promotion Tax System," but what exactly does it entail? *For more detailed information, please refer to the related links. Feel free to contact us for further inquiries.*

• SFA (Sales Support System)

Achieving sales targets is an "eternal challenge" for all managers. However, many companies struggle to increase sales due to various backgrounds. This is where retention marketing, aimed at not losing existing valuable customers, is gaining attention. In this article, we will outline the current market situation and the challenges faced by sales managers, while delving into key points and specific strategies for success as much as possible. *For more details on the column, please refer to the related links. Feel free to contact us for more information.*

• SFA (Sales Support System)

KGI stands for "Key Goal Indicator," and like KPI, KSF, and OKR, it is an important decision-making metric in management and corporate activities. By setting KGI, you can deepen understanding and trust both inside and outside the company. Additionally, by reviewing the organizational structure and implementing CRM/SFA tools, you can create an environment that efficiently achieves the overall objectives of the company. This article will explain the differences between KGI and other metrics, how to set KGI, and tips for achieving KGI. *For detailed content of the column, you can view it through the related links. For more information, please feel free to contact us.*

• SFA (Sales Support System)
• CRM (Customer Relationship Management System)

Daily reports are being adopted in many sales environments. They are a means for the team to achieve its goals and, if operated correctly, can be a valuable asset for the company. However, if they are not properly managed and operated, they can become a waste of time and effort rather than contributing to increased sales. Therefore, we will introduce the purpose, benefits, and drawbacks of daily reports, as well as specific methods for creating daily reports that can reliably produce results. *For more details, please refer to the related links. Feel free to contact us for more information.*

• SFA (Sales Support System)
• CRM (Customer Relationship Management System)

The financial industry, which is the foundation of the Japanese economy and plays a leading role, is also facing the wave of digital transformation (DX). However, it can be said that the industry as a whole has not yet been able to fully leverage the advanced effects of DX. I will explain the current situation regarding the slow progress of DX due to circumstances unique to the financial industry. By comparing your company’s efforts with those of other industries and the overall DX initiatives in Japan, you will be able to envision the impending DX crisis known as the "2025 cliff" as a reality. *For more details on the column, please refer to the related links. Feel free to contact us for more information.

• SFA (Sales Support System)
• CRM (Customer Relationship Management System)

As work style reforms progress and the spread of remote work and business digital transformation (DX) expands, the importance of business management is increasing even more. In this context, one widely used method of business management is the sales report, also known as sales daily reports or sales journals. Sales reports (sales daily reports) become more valuable when their purpose is understood and tools like SFA are utilized. In this article, we will explain the benefits and objectives of sales reports, as well as how to write them and key points to consider. *For more detailed information, please refer to the related links. Feel free to contact us for further inquiries.*

• SFA (Sales Support System)
• CRM (Customer Relationship Management System)

The initiative of "work style reform," which is being implemented by many companies, is known to have many cases where the system has become merely a formality. Are you aware of this? This is related to the apparent issues that Japan faces, as well as the individual challenges that both companies and employees encounter. If work style reform is carried out without considering these factors, there is a risk that operations may become more complicated or productivity may decline. In this article, we will introduce an overview of work style reform and break down the issues that are prevalent in the domestic labor market. We recommend that those responsible for promoting work style reform in the future refer to this article when considering measures. *For detailed content of the column, please refer to the related links. For more information, feel free to contact us.

• SFA (Sales Support System)
• CRM (Customer Relationship Management System)

Are you struggling with thoughts like, 'I’m managing sales somewhat, but I’m not very confident' or 'What does effective sales management look like? If it really exists, I want to know'? Sales management is a task that directly impacts a company's profits. If you're going to review it, you want to know the know-how that can definitely yield results and put it into practice. In this article, we will explain the necessary elements and reasons for sales management, and then introduce the use of SFA/CRM as a method to carry it out efficiently and effectively. *You can view the detailed content of the column through the related links. For more information, please feel free to contact us.

• SFA (Sales Support System)
• CRM (Customer Relationship Management System)

What is digital transformation in sales? This article will explain the differences between DX and digitalization, key points before implementation, tool selection, and organizational development, along with examples of successful sales DX. In recent years, DX (digital transformation) has been widely discussed, and many people have likely heard about it. For instance, in sales, DX aims to "share and collaborate within departments and the company to enhance efficiency and productivity" by using tools such as CRM (Customer Relationship Management), SFA (Sales Force Automation), business card management tools, and expense reimbursement tools. This article will clarify the differences between DX and digitalization, how to utilize DX, and how to build an organization to achieve DX in sales. *For detailed content of the column, please refer to the related links. For more information, feel free to contact us.

• SFA (Sales Support System)
• CRM (Customer Relationship Management System)

Sales forecasts are essential for setting sales targets in the sales and marketing department. By creating accurate sales forecasts in a timely manner, a highly planned management can also be established. However, do you not think that investing in specialized tools for sales forecasting and having sufficient know-how is necessary for this? In fact, by using the statistical functions and analysis features built into Excel, it is possible to create a basic level of sales forecast that can be used in practice. This time, let's take a look at how to create a sales forecast using Excel. *For detailed content of the column, please refer to the related links. For more information, feel free to contact us.*

• SFA (Sales Support System)
• CRM (Customer Relationship Management System)

In business, there are various tasks ranging from routine tasks to those that require long-term management, as well as tasks at the individual and team levels, regardless of size. One recommended method for efficiently managing such tasks is a ToDo list. Recently, there are many types available, including memo functions for managing schedules in bullet points and cloud-based options that can be shared with the entire team. However, if the ToDo list is used incorrectly, it may actually lead to inefficiencies in business operations. Therefore, in this article, we will introduce how to effectively utilize ToDo lists to enhance work efficiency, including their advantages and disadvantages. Let's understand the essence of ToDo lists and use them to improve work practices within the company. *For more details on the column, please refer to the related links. Feel free to contact us for more information.*

• SFA (Sales Support System)
• CRM (Customer Relationship Management System)

CRM/SFA is an essential tool that supports sales activities and customer management, facilitates information sharing within the company, and improves communication with customers and management efficiency. In recent years, there has been a vast number of CRM/SFA products available, making it challenging to select the right product for your company, which will require time and effort. Therefore, this time we will introduce what CRM/SFA is and provide a "CRM/SFA Product Classification Comparison and Explanation Document" that analyzes and explains it by categorizing it into three categories based on cost and functionality for product selection. *For detailed content of the column, you can view it through the related links. For more information, please feel free to contact us.*

• SFA (Sales Support System)
• CRM (Customer Relationship Management System)

In daily operations, it cannot be definitively stated that the current methods being used are the final form; in reality, operations are repeated while facing various problems and challenges. Let's focus on the decline in productivity and the waste in operations caused by the lack of an organizational database. By re-evaluating these points, it is expected that significant benefits can be generated for the entire company. Here, we will explain in detail about business improvement, the steps to actually implement it, and the effects that can be achieved. *For detailed content of the column, please refer to the related links. For more information, feel free to contact us.*

• SFA (Sales Support System)
• CRM (Customer Relationship Management System)

Salesforce is a CRM platform that boasts a top-level share worldwide. With over 150,000 implementations, many companies in Japan also utilize it. While researching sales support tools, you may often come across the name Salesforce and its related services. In this article, we will clearly explain what makes Salesforce so impressive, along with its main features, characteristics, and use cases. If you are considering implementing Salesforce to improve your sales activities, please refer to this article. *For detailed content of the column, you can view it through the related links. For more information, feel free to contact us.*

• SFA (Sales Support System)
• CRM (Customer Relationship Management System)

The "2025 Problem," which is approaching, is a social issue that will arise due to the arrival of a super-aged society. It is expected to have various negative impacts on society and businesses, such as the increase in social security costs and the decrease in the workforce. This article will explain the outline and impact of the 2025 Problem, as well as the measures that companies should take. If you want to overcome this situation and improve your company's productivity, please use this as a reference. *You can view the detailed content of the column through the related links. For more information, please feel free to contact us.

• SFA (Sales Support System)
• CRM (Customer Relationship Management System)

As IT integration within the company progresses, the amount of data related to business operations has also become enormous. To ensure smooth business operations, how efficiently we manage this data becomes a crucial point. In reality, it is often the case that the people directly involved in the business are the ones managing the data, with the responsible individuals acting as managers, or the data management being focused solely on the specific tasks at hand. In such cases, data management tends to become dependent on individuals, often leading to inefficient management. Additionally, managing data separately for each business operation makes centralization difficult. What does efficient and usable data management look like in a business context? *For more detailed information, please refer to the related links. Feel free to contact us for further inquiries.*

• Data Entry
• SFA (Sales Support System)
• CRM (Customer Relationship Management System)

Customer management can be done using tools like Excel on an individual's personal computer, but are you aware that there are ways to manage it in the cloud? By using customer management software that can be accessed as long as there is an internet connection, there is a possibility of making your operations more efficient. In this article, we will introduce recommended software while considering points to keep in mind when choosing customer management software. *For detailed content of the column, you can view it through the related links. For more information, please feel free to contact us.*

• CRM (Customer Relationship Management System)

While many may have knowledge of the basics of PDCA, there are likely those who have experienced situations where "the results did not lead to success despite implementation." PDCA is often adopted in sales departments where numerical performance targets are required, but many on-site teams still lack knowledge of specific methods. In particular, there are noticeable cases where the understanding of the essential processes of PDCA, such as "verification" and "evaluation," is insufficient. This article will explain the characteristics of PDCA for individuals and PDCA as it operates within organizations. *For detailed content of the column, please refer to the related links. For more information, feel free to contact us.*

• SFA (Sales Support System)

As the entire economy matures and we enter a society with a declining population and an aging demographic, it has become increasingly difficult to expand sales and profits as we once did. Moreover, customer management tools that support the expansion of transactions by aggregating and utilizing customer information are not yielding the desired results when approached in the same way as before. In this article, we will briefly explain how companies struggling with sales and profit expansion should advance their customer (information) management. What kind of customer management is necessary for this purpose? *For more details on the column, please refer to the related links. Feel free to contact us for further information.

• CRM (Customer Relationship Management System)

In a business where the complexity of operations is increasing, it is necessary to handle multiple tasks simultaneously to ensure smooth progress in work. This is where task management skills become important. However, many businesspeople may struggle with task management, such as creating To-Do lists, prioritizing tasks, and tracking progress. Task management can be significantly improved with a little change in mindset. In this article, we will not only explore the reasons why some people struggle with task management, but also explain how effective task management can be achieved, highlighting its benefits and key points. *For detailed content of the column, please refer to the related links. For more information, feel free to contact us.*

• SFA (Sales Support System)

In sales management, such as budget and actual management and project management, spreadsheets, including Excel, are often used. While there are advantages to being able to list and manage the progress of projects, many people also feel challenges with ineffective sales management. In this article, we will first explain the limitations of using Excel for sales management. After that, we will discuss the four types of management necessary for sales management and touch on the reasons for recommending sales management tools. *For detailed content of the column, please refer to the related links. For more information, feel free to contact us.*

• SFA (Sales Support System)

Currently, one of the tools that many companies are looking forward to is SFA (Sales Force Automation), which is considered one of the "three sacred treasures" of modern sales activities. It leads to groundbreaking advancements in sales activities, such as "the customer's eyes were glued" and "the quality of leads has changed." To stay within budget, cost is a concern when selecting tools. However, a cheaper SFA does not necessarily guarantee the expected results. In this article, we will summarize the characteristics and features suitable for different types of companies, as well as pricing information, and introduce six recommended SFA software options. *For detailed content of the column, please refer to the related links. For more information, feel free to contact us.*

• SFA (Sales Support System)

For a company, increasing sales is an important mission. To achieve this, it is essential to consider what should be done, what should not be done, and how to set and reach goals; this is the essence of a sales strategy. Developing a sales strategy is a crucial role of the sales manager, but it is also a topic that can be quite challenging. Therefore, this time we will introduce a "3-hour" sales strategy framework. *For more details on the column, please refer to the related link. For further inquiries, feel free to contact us.*

• SFA (Sales Support System)

There are multiple instances of similar data, and since the content varies slightly, it's hard to determine which one is correct... Many people may be struggling with such concerns. Data consolidation is a data management technique that addresses these issues. Properly consolidated data not only reduces management effort but also contributes to the growth of your business. How should data consolidation be carried out? This article will provide a detailed explanation of the meaning, methods, and tools for data consolidation. *For more details on the column, you can view it through the related links. For further inquiries, please feel free to contact us.*

• SFA (Sales Support System)

On January 19, 2023, our company (Softbrain Corporation) held an online seminar titled "Achieving a 10% Operating Profit Margin for After-Sales Service Departments for Equipment and Machinery Manufacturers." Due to the declining birthrate and aging population, various industries are experiencing market downsizing, and domestic companies are being asked to transform their business models. This seminar provided insights for equipment and machinery manufacturers on the current state and outlook of the market, differences from European and American companies, and a roadmap for turning after-sales service into a profitable business (high profitability) to improve operating profit margins. We will report on the outline of the seminar. *For detailed content of the column, please refer to the related links. For more information, feel free to contact us.

• SFA (Sales Support System)

In today's business scene, the introduction of "data analysis" is progressing, which enables high-precision current analysis, future forecasting, and decision-making by collecting and extracting necessary information regarding the challenges and management strategies faced by companies. However, some organizations have deviated from the ideal state of data analysis, either by focusing solely on the accumulation of information or lacking personnel to process and analyze the data. This article is aimed at those who want to understand what data analysis truly is, and it will explain the characteristics of data analysis, the benefits of implementation, data analysis methods, and recommend tools. *For detailed content of the column, please refer to the related links. For more information, feel free to contact us.*

• SFA (Sales Support System)

One of the items outlined by the government in its "Work Style Reform" is the rule on "overtime labor regulations," which has been applied to small and medium-sized enterprises since April 2020. As a result, companies must now reduce overtime to stay within the stipulated limits. The sales department, which must also increase revenue, faces the same challenge. To reduce the "overtime that has been taken for granted until now," bold reforms are necessary. Therefore, we will introduce methods to effectively reduce overtime in the sales department while simultaneously achieving "revenue expansion," based on case studies of companies that have successfully reduced overtime. *For more details on the column, please refer to the related links. Feel free to contact us for further information.*

• SFA (Sales Support System)

"I want to break away from the traditional, cumbersome sales techniques like manpower tactics." Many sales managers and salespeople who think this way support "solution selling" as an alternative to conventional sales methods. However, there are still relatively few companies that correctly understand the essence of solution selling and put it into practice. This time, I will share some concepts that you should understand in order to master solution selling. *For more details on the column, please refer to the related links. Feel free to contact us for more information.*

• SFA (Sales Support System)