Introducing the importance of retention marketing and specific strategies to implement it!
Achieving sales targets is an "eternal challenge" for all managers. However, many companies struggle to increase sales due to various backgrounds. This is where retention marketing, aimed at not losing existing valuable customers, is gaining attention. In this article, we will outline the current market situation and the challenges faced by sales managers, while delving into key points and specific strategies for success as much as possible. *For more details on the column, please refer to the related links. Feel free to contact us for more information.*
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*You can view the detailed content of the column through the related link. For more information, please feel free to contact us.*
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Softbrain has been a domestic vendor providing CRM/SFA (Sales Support and Customer Management System) with "esm (e-Sales Manager)" since 1999. We have a track record of implementation in over 5,500 companies across more than 185 industries. In recent times, as the decline in the working population is lamented, "improving business productivity" and the supporting "execution of DX (Digital Transformation)" have become essential. Softbrain supports true sales DX with digital solutions (CRM/SFA) and professional services (implementation support and utilization assistance). The competition lies in customer touchpoints! Our customer management system, 【esm (e-Sales Manager)】, leads all customer touchpoint activities in sales, marketing, and after-service to a higher level: https://www.e-sales.jp/ *Based on our company's achievements and the Japan Standard Industrial Classification.