To meet the true needs of customers! A simple explanation of necessary customer management and more.
As the entire economy matures and we enter a society with a declining population and an aging demographic, it has become increasingly difficult to expand sales and profits as we once did. Moreover, customer management tools that support the expansion of transactions by aggregating and utilizing customer information are not yielding the desired results when approached in the same way as before. In this article, we will briefly explain how companies struggling with sales and profit expansion should advance their customer (information) management. What kind of customer management is necessary for this purpose? *For more details on the column, please refer to the related links. Feel free to contact us for further information.
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Softbrain has been a domestic vendor providing CRM/SFA (Sales Support and Customer Management System) with "esm (e-Sales Manager)" since 1999. We have a track record of implementation in over 5,500 companies across more than 185 industries. In recent times, as the decline in the working population is lamented, "improving business productivity" and the supporting "execution of DX (Digital Transformation)" have become essential. Softbrain supports true sales DX with digital solutions (CRM/SFA) and professional services (implementation support and utilization assistance). The competition lies in customer touchpoints! Our customer management system, 【esm (e-Sales Manager)】, leads all customer touchpoint activities in sales, marketing, and after-service to a higher level: https://www.e-sales.jp/ *Based on our company's achievements and the Japan Standard Industrial Classification.