What is Sales DX? Explanation of its differences from digitalization and how to implement it, including case studies.
Introducing methods for utilizing DX and building a system to achieve DX in our column!
What is digital transformation in sales? This article will explain the differences between DX and digitalization, key points before implementation, tool selection, and organizational development, along with examples of successful sales DX. In recent years, DX (digital transformation) has been widely discussed, and many people have likely heard about it. For instance, in sales, DX aims to "share and collaborate within departments and the company to enhance efficiency and productivity" by using tools such as CRM (Customer Relationship Management), SFA (Sales Force Automation), business card management tools, and expense reimbursement tools. This article will clarify the differences between DX and digitalization, how to utilize DX, and how to build an organization to achieve DX in sales. *For detailed content of the column, please refer to the related links. For more information, feel free to contact us.
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Softbrain has been a domestic vendor providing CRM/SFA (Sales Support and Customer Management System) with "esm (e-Sales Manager)" since 1999. We have a track record of implementation in over 5,500 companies across more than 185 industries. In recent times, as the decline in the working population is lamented, "improving business productivity" and the supporting "execution of DX (Digital Transformation)" have become essential. Softbrain supports true sales DX with digital solutions (CRM/SFA) and professional services (implementation support and utilization assistance). The competition lies in customer touchpoints! Our customer management system, 【esm (e-Sales Manager)】, leads all customer touchpoint activities in sales, marketing, and after-service to a higher level: https://www.e-sales.jp/ *Based on our company's achievements and the Japan Standard Industrial Classification.