Why we must use CRM! Let's understand specific analytical methods and make the most of CRM.
With the development of IT tools, CRM, a customer information management tool, has become the mainstream for customer management. However, there are still few companies that use this data for analysis and strategy formulation. To develop strategies using CRM, it is necessary to understand the methods of analysis. This article will explain why it is essential to use CRM, as well as the specific analysis methods and the necessary knowledge to acquire them. *For detailed content of the column, please refer to the related links. For more information, feel free to contact us.*
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Softbrain has been a domestic vendor providing CRM/SFA (Sales Support and Customer Management System) with "esm (e-Sales Manager)" since 1999. We have a track record of implementation in over 5,500 companies across more than 185 industries. In recent times, as the decline in the working population is lamented, "improving business productivity" and the supporting "execution of DX (Digital Transformation)" have become essential. Softbrain supports true sales DX with digital solutions (CRM/SFA) and professional services (implementation support and utilization assistance). The competition lies in customer touchpoints! Our customer management system, 【esm (e-Sales Manager)】, leads all customer touchpoint activities in sales, marketing, and after-service to a higher level: https://www.e-sales.jp/ *Based on our company's achievements and the Japan Standard Industrial Classification.