Why is IMP important? An explanation of how to increase it and the differences from similar terms.
Aimed at those in charge of utilizing IMP, this will provide explanations centered around useful content for business!
IMP is an abbreviation for "impression," and it is considered one of the important metrics in marketing. Many people may want to know what IMP means, how it can help improve sales, and how to increase IMP. This article will explain useful content for those in marketing and sales who utilize IMP in their work. Understand IMP and use it to enhance your performance. *For detailed content of the column, you can view it through the related links. For more information, please download the PDF or feel free to contact us.
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Softbrain has been a domestic vendor providing CRM/SFA (Sales Support and Customer Management System) with "esm (e-Sales Manager)" since 1999. We have a track record of implementation in over 5,500 companies across more than 185 industries. In recent times, as the decline in the working population is lamented, "improving business productivity" and the supporting "execution of DX (Digital Transformation)" have become essential. Softbrain supports true sales DX with digital solutions (CRM/SFA) and professional services (implementation support and utilization assistance). The competition lies in customer touchpoints! Our customer management system, 【esm (e-Sales Manager)】, leads all customer touchpoint activities in sales, marketing, and after-service to a higher level: https://www.e-sales.jp/ *Based on our company's achievements and the Japan Standard Industrial Classification.