What is a persona? An explanation of its meaning and the benefits of utilizing it in marketing.
Typical user profile! A detailed explanation of the benefits of setting it up and how to create it.
Personas are an essential concept for planning effective marketing strategies. In this article, we will explain in detail the meaning of the term "persona," the benefits of setting them, and how to create them. Please feel free to use this as a reference. *For more detailed content of the column, you can view it through the related links. For more information, please download the PDF or feel free to contact us.*
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Softbrain has been a domestic vendor providing CRM/SFA (Sales Support and Customer Management System) with "esm (e-Sales Manager)" since 1999. We have a track record of implementation in over 5,500 companies across more than 185 industries. In recent times, as the decline in the working population is lamented, "improving business productivity" and the supporting "execution of DX (Digital Transformation)" have become essential. Softbrain supports true sales DX with digital solutions (CRM/SFA) and professional services (implementation support and utilization assistance). The competition lies in customer touchpoints! Our customer management system, 【esm (e-Sales Manager)】, leads all customer touchpoint activities in sales, marketing, and after-service to a higher level: https://www.e-sales.jp/ *Based on our company's achievements and the Japan Standard Industrial Classification.