What is customer analysis? An explanation of 10 frameworks and tools useful for analysis.
Explanation of the main analysis items for customer analysis, as well as the purpose and necessity of conducting the analysis!
In BtoB sales, it is important to build strong trust relationships with each customer. Customer analysis can be considered an essential process in this regard. This article explains the purpose and framework of customer analysis, and also introduces tools that are useful for data analysis. Customer analysis involves analyzing customer attributes and purchasing behavior. The goal is to understand customers and implement appropriate approaches and strategic planning, with existing customers being the primary focus of the analysis. There are also cases where customer analysis is conducted for the purpose of lead generation, acquiring new customers, and re-engaging dormant customers. *For more details on the column, you can view it through the related links. Please feel free to contact us for more information.*
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Softbrain has been a domestic vendor providing CRM/SFA (Sales Support and Customer Management System) with "esm (e-Sales Manager)" since 1999. We have a track record of implementation in over 5,500 companies across more than 185 industries. In recent times, as the decline in the working population is lamented, "improving business productivity" and the supporting "execution of DX (Digital Transformation)" have become essential. Softbrain supports true sales DX with digital solutions (CRM/SFA) and professional services (implementation support and utilization assistance). The competition lies in customer touchpoints! Our customer management system, 【esm (e-Sales Manager)】, leads all customer touchpoint activities in sales, marketing, and after-service to a higher level: https://www.e-sales.jp/ *Based on our company's achievements and the Japan Standard Industrial Classification.