コシオカ産業 List of Products and Services

Five Recommended Stylish Novelties You Can Create from Design - A4 Tote Bag With a large printable area, you can pursue unique originality from simple designs to more distinctive ones. - Eco Bag Made to be wrinkle-resistant, lightweight, and durable, it is expected to have a high promotional effect as it can be used for a long time. - Cotton Pouch Available in a wide range of sizes, from small items to A4 size, allowing you to choose according to your needs. - Sturdy Tote Bag Made from solid materials, it is durable and will be loved for a long time. It is the perfect item when you want to give a special novelty. - Pouch Useful in everyday life and versatile for various occasions such as travel or the gym, pouches are items that many people will appreciate. Five Characteristics of Stylish Novelties - High design quality - Trend-conscious - Practical - Unique - Original

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- The Meaning of Novelties and Souvenirs A novelty refers to goods that companies distribute for free to enhance the recognition and image of their products or services. It allows for efficient promotion and leads to sales promotion. On the other hand, a souvenir is a gift given when expressing greetings or gratitude. The original meaning literally refers to "a humble item," but it is generally used to convey modesty, implying "my gift is not that special." Expensive items do not fall under this category. - The Purpose of Distributing Novelties and Souvenirs The purposes of distributing novelties and souvenirs differ. The purpose of distributing novelties is to make more people aware of the company or service. In addition to increasing recognition, they are used as a means of sales promotion for enhancing the company's image, increasing event attendance, and developing new customers. On the other hand, the purpose of distributing souvenirs is to express gratitude to business partners and customers, as well as to convey the sentiment of "I look forward to your continued support." Souvenirs are utilized not only in commercial settings but also in personal situations, such as greeting neighbors. Distributing souvenirs effectively conveys feelings directly, making it very effective for smooth communication.

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Purpose of distributing novelties - Promotion of products and services - Corporate branding Three types of novelty creation - Ready-made products with custom branding This is the most cost-effective option among the three and can be ordered easily in a short period. It is a great point that even those who are creating novelties for the first time can relatively easily produce them. - Semi-custom This is the perfect method for creating novelties that have a bit of a special feel. - Full custom This is the most expensive option among the three and requires more time, but it has the advantage of being able to create completely original novelties that are not available from other companies. 7 Steps to the process of creating novelties! 1. Clarify the purpose and target audience 2. Set a budget 3. Choose a production company and items 4. Request a quote 5. Meeting 6. Data submission and production 7. Delivery Depending on the item, delivery may take several days to several weeks, so it is advisable to confirm with the production company in advance.

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- Types of Tote Bags Recommended for Novelties - - Cotton Tote Bags They are attractive due to their natural texture and soft feel. Known as an environmentally friendly material, they are ideal for companies and events with a high eco-consciousness. Additionally, cotton is easy to dye and print on, allowing for original designs. - Canvas Tote Bags They are known for their durability and strength. Characterized by thick fabric, they are appealing because they do not easily lose their shape even when carrying heavy items. Furthermore, canvas fabric showcases prints well, making it perfect for highlighting logos or messages. - Clear Tote Bags They are characterized by their transparency, giving a modern and stylish impression. Additionally, they are highly waterproof, making them suitable for use on rainy days. - Polyester Tote Bags They are lightweight and known for their excellent water resistance. They can come in various colors and designs, allowing for vibrant color expression. - Eco Bags Their popularity has been increasing alongside rising environmental awareness. Many are made from recycled or organic materials, making them ideal for showcasing a company's eco-friendly stance.

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What is sales promotion? It is creating opportunities that stimulate consumers' willingness to purchase. Difference between sales promotion and marketing Sales promotion focuses on short-term measures to increase the number of products sold or sales revenue, while marketing considers the entire system leading to product purchase. Reasons why sales promotion is emphasized Reason 1: Development of IT technology Reason 2: Enhancing the effects of sales promotion through the "4Ps" and "4Cs" Three purposes of sales promotion Purpose 1: To improve awareness of products and services Purpose 2: To encourage the purchase and consumption of products and services Purpose 3: To encourage repeat purchases from buyers

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What is 3C analysis? It is a framework for analyzing the market environment based on three elements: Customer, Competitor, and Company. What is 5C analysis? It is a marketing method that analyzes five elements: Customer, Competitor, Company, Intermediate Customer, and Community. Differences between 3C analysis and 5C analysis 5C analysis requires more effort than 3C analysis, but it allows for more detailed analysis and the development of more precise strategies. Three reasons why 5C analysis is important Reason 1: It clarifies KFS (Key Success Factors) By clarifying success factors, appropriate marketing strategies can be developed, leading the business to success. Reason 2: It reduces the risk of failure By thoroughly analyzing the internal and external environments of the company, strategies with a high success rate can be formulated with fewer resources and effort. Reason 3: It allows for multifaceted analysis It is considered important because it is suitable for the modern marketing environment, which has advanced in digitalization.

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5 Recommended Stylish Novelties 1. A4 Tote Bag Convenient for holding documents, it will be appreciated even more when distributed at exhibitions and events. 2. Eco Bag Made to be lightweight and durable with minimal wrinkling, it can be used for a long time, leading to high promotional effectiveness. 3. Cotton Pouch Available in a wide range of sizes, from small items to A4 size, allowing for selection based on needs. 4. Sturdy Tote Bag Built to be durable, it will be used for a long time. 5. Clear Pouch Conveys a sense of cleanliness and transparency, reflecting good taste. Five Characteristics of Stylish Novelties 1. High Design Quality By balancing originality and practicality, they are more likely to be used and can maximize their effectiveness as novelties. 2. Trend Awareness They can showcase the company's innovation and make the recipient think, "This is stylish!" 3. Practicality Enhances promotional effectiveness and brings joy to the recipient. 4. Uniqueness Gives the impression of a playful and flexible company. 5. Originality Captivates the recipient and conveys a sense of good taste.

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Four Reasons Why Many Companies Create Promotional Items 1. They help people remember the company name. If the item is practical and can be used daily, it is more likely that the recipient will remember the company or brand name. 2. They contribute to improving the company's image. If high-quality promotional items are provided, it can enhance the image of the products or services, leading to increased sales. 3. They allow for low-cost advertising to new customers. Promotional items can be produced for a few dozen to a few hundred yen each, making low-cost advertising possible. 4. They can re-engage existing customers. If the distributed promotional items are used continuously, the relationship with existing customers can be maintained, and there is a chance they will remember the company at unexpected moments. Promotional items that can also be used in sales! Examples of items that won't be considered "unwanted": - Office supplies like stationery - Unique promotional items that lighten the mood - Promotional items featuring a "QR code" [Choosing Promotional Items Should Adapt to the Times!] Promotional items that align with recent needs are more likely to be appreciated by recipients, contributing to an improved company image and increased trustworthiness. It is also important to choose items that match public demand.

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Four Reasons Why Many Companies Create Promotional Items 1. Helps People Remember the Company Name If the item is practical and can be used daily, it is more likely that the recipient will remember the company or brand name. 2. Contributes to Improving the Company’s Image Providing high-quality promotional items can enhance the image of products and services, leading to increased sales. 3. Low-Cost Advertising for New Customers Promotional items can be produced for a cost of a few dozen to a few hundred yen each, making low-cost advertising possible. 4. Allows for Re-engagement with Existing Customers If the distributed promotional items are used continuously, the relationship with existing customers can be maintained, and there is a chance they will remember the company at unexpected moments. Promotional Items That Can Also Be Used for Sales! Examples of Items That Won't Be Considered Unwanted - Office supplies like stationery - Unique promotional items that lighten the mood - Promotional items featuring a "QR code" [Choosing Promotional Items Should Adapt to the Times!] Promotional items that align with recent needs are more likely to be appreciated by recipients, contributing to an improved company image and increased trustworthiness. It is also important to choose items that match public demand.

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Here are 7 recommended novelties for distribution at open campuses. - Ballpoint pens and highlighters Writing instruments are very practical items for students. They can be used during classes and study sessions, and it is expected that the students who receive them will be happy to use them. - Sticky notes They can be used for various purposes such as organizing documents and emphasizing important points. Especially for students, who need to organize a lot of information during classes and studying, sticky notes are highly valued as a practical item. - Tote bags and canvas bags These items are useful for carrying brochures and materials from the open campus. Even after the open campus is over, they can be used for shopping or outings. - Smartphone accessories Everyone appreciates convenient items that can be used daily. In particular, portable chargers, smartphone stands, and cleaning cloths are novelties that are likely to be well-received. - Tumblers Carrying a water bottle during school life is quite common. By distributing stylish and easy-to-use tumblers, students can incorporate them into their daily lives.

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Measuring the Effectiveness of Novelties is Essential! An Explanation of Measurement Methods and Production Points "After distributing novelties, how should I measure their effectiveness?" "What should I be careful about when creating novelties with high promotional effects?" Are you wondering about these questions? In conclusion, by conducting effectiveness measurements, you can analyze the areas for improvement and reflection regarding your novelties. When you measure effectiveness while distributing novelties, you can identify areas for improvement and gain hints that lead to your next initiatives. To maximize the effectiveness of novelties, it is important to measure and analyze what effects were achieved through distribution. Measurement should not be conducted using just one method; by comparing changes from both quantitative and qualitative perspectives, you can discover issues from multiple angles. By continuously improving and analyzing issues through effectiveness measurement, you can achieve tremendous promotional effects with novelties. Additionally, if you are considering producing novelties, please consult with the novelty production company "Koshioka Sangyo Co., Ltd."

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Top 6 Most Appreciated Novelty Items! 1st Place: Masks Although the obligation to wear masks has been lifted, they are still effective in crowded places. Distributing them at exhibitions and events is recommended as they can be used on the spot. 2nd Place: Tote Bags Tote bags are popular as convenient items that can be used daily. Their versatility in various situations contributes to their popularity. 3rd Place: Eco Bags When distributing materials at events, providing eco bags allows attendees to consolidate their belongings. 4th Place: Stationery Office supplies like ballpoint pens, notepads, and sticky notes are well-received by people of all ages, making them a delightful gift. 5th Place: Tumblers Tumblers have gained popularity due to the increasing awareness of eco-friendliness. They are often used in workplaces, so distributing them to the working generation, particularly those in their late 20s to 50s, will be appreciated. 6th Place: Towels Promotional towels are a necessity in daily life, so receiving multiple towels is a welcome novelty. If they are made from quality materials and have a pleasant texture, they will be even more appreciated.

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The SDGs (Sustainable Development Goals) refer to the "Sustainable Development Goals." At the United Nations Summit in 2015, 17 goals were established to be achieved by 2030 in order to aim for a better and more sustainable world, along with 169 targets to achieve these goals. Currently, we are facing many challenges worldwide, including environmental issues, poverty, economic growth, and infectious diseases. There are concerns that continuing to live without protecting the environment will have serious impacts on ecosystems. To maintain a stable life, environmental protection is an urgent priority. It is important for each individual to consciously engage in activities such as realizing a decarbonized society and reducing marine plastic waste. Here, we introduce six eco-friendly and noteworthy sustainable materials: - Recycled PET (plastic bottles) - Fair Trade cotton - Bamboo fiber - Thinned wood - Coffee grounds - Vegan leather

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Novelty items cannot be sold because they do not have quality labels. Selling them without quality labels would be illegal. If you want to commercialize and sell them, make sure to include quality labels in accordance with the Household Goods Quality Labeling Act. Additionally, during the production stage of novelty items, it is important to pay attention to "copyright," "portrait rights," "trademark rights," and the "Prize Labeling Act." If you inadvertently violate the law due to a lack of understanding, you could face penalties, which could damage the company's image. Even if you produce high-quality novelty items, it would be counterproductive if they do not comply with the law. When producing novelty items, make sure to understand the basic laws before starting the process.

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- Why is there no obligation? The reason why novelties are excluded from the Quality Labeling Act "Is quality labeling necessary for novelties?" "Are there any laws to be aware of when producing novelties?" Have you ever wondered about these questions? In conclusion, there is no obligation for quality labeling on novelties that are distributed free of charge. This means that only products for sale are subject to quality labeling obligations, while novelties that are not for sale are exempt from such obligations. Additionally, most food and goods currently sold domestically are required by law to have quality labeling. Tags on clothing and instruction manuals for electrical products fall under quality labeling. - Caution: Novelties are subject to the Prize Display Act While novelties are not subject to the Quality Labeling Act, they are subject to the Prize Display Act, so caution is advised. The official name of the Prize Display Act is "Act on Prevention of Improper Prize Offers and Improper Displays." The Prize Display Act is also a law established to protect the interests of general consumers. Be careful, as violations of the Prize Display Act include prohibitions on misleading representations and limits on the maximum value of prizes.

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Scene-specific! Introducing items that are delightful to receive as commemorative gifts - Items that are appreciated as founding anniversary or milestone gifts Tumbler Luxury ballpoint pen Desk clock When selecting commemorative gifts for employees or business partners, it's important to choose items that meet their needs. Although it is necessary to cater to these needs, founding anniversaries and milestone celebrations are not occasions for frequent gifting. It is best to give something special that will be memorable for the recipient. - Items that are appreciated as opening celebration gifts Eco bag Cutlery set Mug For office or store opening celebrations, practical items are a good choice. Receiving something that can be used in daily life tends to evoke a feeling of "I'm glad to receive this," and leaves a positive impression on the recipient. - Items that are appreciated as graduation gifts Photo frame Mug Personalized ballpoint pen When distributing items for kindergarten, elementary school, middle school, high school, or university graduations, careful consideration is needed. Although the needs vary at each stage, it is recommended to choose items that will serve as lifelong mementos or be useful as they move on to the next step.

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Three Points for Creating Memorable Novelties 1. Don't Overemphasize Memorability Focusing too much on being memorable can risk diminishing the practicality of the novelty. Conversely, if you only prioritize practicality, you may lose the element of fun or novelty. For example, uniquely shaped sticky notes or pens that are difficult to use in everyday situations may be interesting and memorable, but they might not be used often. 2. Create Impactful Novelties People are easily captivated by items that can grab their attention in an instant amidst the multitude of information they encounter daily. For instance, a business card holder with a shape different from the usual card type or an eco-bag with an interesting shape or design can attract the interest of those who receive them. 3. Tailor Novelties to the Target Audience Novelties are not meant to be distributed uniformly to everyone; the optimal items vary depending on the target demographic. For events aimed at young women, cute cosmetic goods or fashion items are suitable. For businesspeople, items that convey a sense of luxury and enhance status in office or business settings are more appropriate.

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Stylish and Cute! 7 Novelty Items for Women 1. Tote Bag Tote bags are items that combine functionality as a fashion accessory with storage capacity. 2. Pouch, Drawstring Bag, Sacoche Pouches are perfect for storing cosmetics and accessories, drawstring bags are great for carrying snacks and small items, and sacoches match casual styles, each with its own features. 3. Mug Bottle, Tumbler Mug bottles and tumblers, which are easy to carry and come with insulation and cooling features, are popular items throughout the seasons. 4. Cutlery, Soup Jar While the opportunities for dining out are increasing, more women are also making their own bento boxes for health and savings. 5. Stationery, Ballpoint Pen In particular, ballpoint pens that feel good to use or have unique designs can lift your spirits every time you use them. 6. Self-Light Self-lights are lights that are useful for taking selfies. Demand has increased with the proliferation of smartphones. 7. Beauty Products Mini-sized beauty products that are helpful for daily skincare, hand care during travel, or at the office are recommended.

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7 Recommended Novelties for Open Campus and Entrance Ceremony at Vocational Schools 1. Stationery items like pens and notebooks Stationery is essential for the start of school life, making it a perfect blend of practicality and commemorative value. 2. Tote bags for carrying materials For new students, a bag suitable for carrying campus materials and texts is extremely helpful. 3. Convenient smartphone accessories Smartphone accessories are highly appreciated items that are closely related to students' daily lives. 4. Towels that serve as memorable keepsakes Towels with logos, often seen at sports events and festivals, are valuable items as souvenirs. 5. Comfortable blankets for winter Distributing warm blankets as novelties during the entrance ceremony in cold seasons is also recommended. 6. Stylish and user-friendly tumblers From an ecological perspective, reusable tumblers are well-supported by many students. 7. Special keychains Keychains that help organize keys and cards are essential items in students' daily lives.

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In recent years, as interest in environmental issues has grown, eco-friendly novelties have gained attention. Such environmentally friendly novelties bring the following effects and benefits to companies and brands: 1. Branding as an environmentally conscious company In modern society, how companies and brands address environmental issues has become an important criterion for consumers. 2. Creating an impact on recipients Eco-friendly novelties can leave a strong impression on those who receive them. By using materials or designs that differ from typical novelties, they can convey a sense of uniqueness and novelty. 3. Contributing to the SDGs Eco-friendly novelties can also be positioned as efforts toward the Sustainable Development Goals (SDGs). Particularly when wanting to promote initiatives such as effective resource utilization and reducing environmental impact, producing and distributing eco-friendly novelties can be effective. This allows companies to strengthen their aspect of social contribution activities.

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Top 5 Recommended Corporate Novelties 1. Tote Bag A classic novelty item that is popular. It can be carried over the shoulder and is capable of storing A4 documents, making it versatile and suitable for a wide range of age groups. 2. Market Bag This eco-friendly bag has a size that can be used for shopping or as a secondary bag, featuring a simple design that is stylish. It can be compactly folded with a rubber band for easy transport. Made from lightweight, high-density polyester fabric that is resistant to wrinkles, it is both light and durable. 3. Fair Trade Cotton Canvas Flat Pouch This item comes with an international fair trade certification label, which is expected to enhance corporate value through efforts towards Sustainable Development Goals (SDGs). The dyeing factory is also a fair trade certified facility. 4. Tumbler A double-layer plastic tumbler. Its design resembles a takeout cup, and the lid serves as an accent, making it a stylish item. 5. Bamboo Mug Lightweight and resistant to breakage, it features a matte texture and calm colors that are stylish and suitable for printing.

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Top 5 Recommended Corporate Novelties 1. Ballpoint Pen As a distributor, it is inexpensive yet highly practical, compact, and easy to distribute, making it a great choice for novelties. The risk of failure is low, making it an ideal item for first-time novelty production. 2. Disinfecting Wet Wipes Compact and easy to use, these are recommended items for a wide range of target audiences as they are not cumbersome to receive. 3. Eco Bag Using environmentally friendly materials for eco bags allows companies to promote their commitment to SDGs and enhance their corporate image. 4. Tumbler When considering tumblers, it's important to focus not only on design but also on functionality. Features like heat retention, the shape of the drinking spout, and ease of cleaning can make them more enjoyable to receive. 5. Bamboo Mug Made from bamboo, these mugs are lightweight and resistant to breakage. Their matte texture and calm color make them visually appealing for printing, making them popular items for corporate promotion.

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The key points for producing promotional items without failure are as follows: - Set a budget If you create promotional items without a budget in mind, you may end up exceeding your budget, resulting in items that do not provide a good return on investment. If the costs are high but the benefits are low, there is no point in producing the promotional items. However, be aware of the Prize Control Law. Promotional items fall under the category of total prizes according to this law, which sets a limit on production costs. Exceeding this limit would be a violation of the law. - Clarify your target audience Carefully consider who you will distribute the produced promotional items to. For example, if your target audience is business professionals, distributing kitchen-related promotional items may not resonate with them. While there may be some who could use them at home, items that can be used in a business setting are more practical and appreciated. - Decide on the distribution location By determining the distribution location, you can choose the most suitable items. For instance, at trade shows or events, distributing tote bags that can hold materials or, in the summer, handing out fans or hand-held fans would be well-received.

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Novelty items are one of the effective promotional tools. The effects of novelty items in the real estate industry are as follows: 1. The effect of increasing recognition with branded novelty items. In the real estate industry, as with general novelty items, many have the names of house manufacturers or construction companies printed on them. Especially for everyday use items, the mere exposure effect can also be expected. A subtle memory remains in the recipient's subconscious, which could lead to business opportunities triggered by some event. 2. The effect of increasing customer attraction with special novelty items. Novelty items vary in terms of type, price, and quality, ranging from inexpensive to relatively expensive. If you want to enhance customer attraction, it is advisable to use novelty items that have a sense of specialness. If a novelty item makes someone think, "I might want to check it out if I can get this novelty item," it is sure to be effective. 3. The effect of differentiating from competitors with unique novelty items. Purchasing real estate is often said to be a once-in-a-lifetime purchase, involving a significant amount of money. The real estate industry is highly competitive, so novelty items are one effective means to showcase unique appeal that sets you apart from other companies.

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At the open campus, it is important to distribute novelties that students will appreciate. Therefore, here are seven recommended novelties for distribution at the open campus. - Ballpoint pens and highlighters Writing instruments are very practical items for students. If distributed as novelties, they can be used during classes and studying, and it is expected that the students who receive them will be happy to use them. - Sticky notes Sticky notes can be used for various purposes such as taking notes, organizing documents, and emphasizing important points. Especially for students, who need to organize a lot of information during classes and studying, sticky notes are highly valued as a very practical item. - Tote bags and canvas bags Tote bags and canvas bags are useful items for carrying brochures and materials from the open campus. Even after the open campus is over, they can be used for shopping or outings. - Smartphone accessories Convenient accessories for smartphones that are used daily will be appreciated by anyone. In particular, portable batteries, smartphone stands, and cleaning cloths are novelties that students are likely to enjoy.

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Copyright refers to the legal rights granted to authors for the works they create. Since designs, logos, illustrations, and photographs are works protected by copyright, the authors who create them hold copyright. Additionally, works are protected by law, and in the case of corporations, failing to uphold copyright can result in fines of up to 100 million yen. To avoid heavy fines, it is important to be cautious about not violating copyright when producing novelties. There are three cases in which novelties may infringe on copyright: - Using illustrations of popular characters: Using illustrations or images of popular characters in product designs without obtaining permission from the author constitutes copyright infringement. - Using images of celebrities without permission: Using photos of celebrities, such as entertainers or athletes, in designs without their consent constitutes an infringement of their right to portrait. - Using photos taken by others without permission: Since photographs are also considered works, using photos taken by professional photographers in designs without permission also constitutes copyright infringement.

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The purposes for which they are used are varied. So, are they achieving the intended effects? 【Q】Do you remember the company name, product name, or service from the received novelty? 【A】Remembered... 30.7% Not remembered... 65.6% ...It's a disappointing result. It exceeds half. 【Q】What kind of novelties are you happy to receive? 【A】1. Daily consumables 2. Stationery 3. Cooking-related consumables 4. Household goods 5. Daily goods 6. Relaxation items 7. Eco-friendly goods 8. Kitchen items What people are happy to receive are consumables they use regularly. However, the lack of originality is a drawback. 【Q】Have you ever purchased a product just to get a novelty? 【A】Yes... 39% No... 61% Isn't that a pretty good number? As for specific items, things like: - Merchandise featuring famous characters or idols - Goods with ideas related to the product - Collectible items were mentioned.

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1. Points for Choosing a Wedding Venue What do those considering holding a wedding prioritize when selecting a venue? This can serve as material for thinking about what is necessary to become a chosen venue. ■ Atmosphere of the venue ■ Location (scenery, accessibility) ■ Access ■ Staff responsiveness 2. Utilizing Novelties Benefit 1: Differentiation from Competitors Receiving novelties can bring a sense of joy, even if it's just a little. If the novelty is stylish and has a sense of exclusivity, it can capture the recipient's heart. Benefit 2: Promoting SDGs Initiatives Currently, the generations using wedding venues are primarily Millennials and Generation Z. Benefit 3: Increased Customer Attraction Many wedding venues hold bridal fairs. In fact, various experiences are prepared, such as mock ceremonies where couples can experience the actual ceremony and tasting sessions for meals served on the wedding day. Providing novelties as perks can lead to increased customer attraction. It is essential to choose novelties that make people think, "I want to go if I can receive this perk."

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■The Resolution of the Novel Coronavirus Think back to the behavioral restrictions imposed by COVID-19 measures over the past few years. We had to refrain from traveling across prefectures for homecomings or trips, and the strengthening of border measures led to a decrease in foreign tourists. The movement of people came to a halt, and economic activities stagnated. Every industry faced extremely tough conditions, but the tourism industry was particularly hard hit. It feels like a long time ago, but these events occurred just a year or two back. Finally, COVID-19 is moving towards resolution, restrictions are being eased, and by March of this year, wearing masks has become a matter of personal choice. The resumption of movement is a tailwind for the tourism industry. ■National Travel Support The National Travel Support will continue beyond April. This support will serve as a significant encouragement for those who have been hesitant to travel or return home. Depending on the prefecture, many have set the deadline for this support until June 30, 2023, so we would like to devise strategies that will encourage people to want to visit again during this period.

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1. What is a novelty? 【What is a novelty?】 A novelty refers to goods that companies distribute for free to enhance the recognition and image of their products or services. 【Types of novelties】 Items that have the company's name printed on them, such as stationery (ballpoint pens, sticky notes, notepads, clear files, etc.), masks, disinfecting wipes, tote bags, eco bags, tumblers, mobile goods, and towels, are referred to as novelties. There are many other items as well, but those with high practicality tend to be particularly popular. 2. Effects of novelties 【Increased recognition】 By distributing novelties, it is possible for companies to make their name and services known to a larger audience. Increasing recognition can create new business opportunities. A tasteful novelty that brings joy to the recipient can contribute to enhancing the company's image. If the novelty is stylish and makes people want to show it off, it can increase customer satisfaction and create an impression of an attractive company.

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The "National Travel Support" program, which started in October last year to stimulate tourism demand, was temporarily ended for stays until December 27, taking into account the risk of infection spread before the busy year-end and New Year period. The "National Travel Support" that started on January 10 has seen a decrease in the discount rates for travel costs and the amount of coupons, but it is still very beneficial. The government has clarified that the program can continue beyond April for prefectures that have remaining allocated budgets, so this is a great opportunity to travel affordably. Now, let's take a look at the details of the National Travel Support. ■ Overview of the National Travel Support (January 10 onwards) Discount rate on travel costs: up to 20% 　　→ For travel packages including transportation: discount up to 5,000 yen per person per night 　　→ For accommodations and other travel packages: discount up to 3,000 yen Coupons available for use in the region 　　→ 2,000 yen per person per night on weekdays, 1,000 yen on holidays 　　　*In principle, these are electronic coupons, so you will need to download an app. With these two forms of support, the maximum subsidy can reach 7,000 yen, making travel very affordable.

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■Increasing Customer Attraction In recent years, there has been a movement to eliminate gifts at shareholder meetings, but many shareholders still look forward to receiving something. Choosing attractive novelties can contribute to building a fan base for the company and encourage attendees to want to participate again next year. ■Enhancing Corporate Image When something exceeds expectations, people are moved. Care must be taken in selecting novelties to ensure they at least meet expectations. Using environmentally friendly materials and adding value can enhance the company's image and differentiate it from competitors, making it a recommended approach. ■Acquiring New Customers Novelties can also help approach new customers, not just existing ones. If the recipient likes and uses the item, they may become a walking advertisement, potentially generating unexpected promotional effects.

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Novelty items printed with your company or brand name have the advantage of serving as business cards. They can provide an opportunity for people to remember your name. This is especially important in B2B products, where multiple stages, such as approval from upper management, are often required, making it difficult to make immediate decisions. Therefore, during sales, it is crucial to be “unforgettable” and to be remembered when something is needed. While “novelties” are not essential items during sales compared to business cards, distributing them can leave a stronger impression on the recipient and improve brand recognition, making it worthwhile to have them prepared. By adding novelty items as added value rather than just selling products, you can stimulate consumer purchasing motivation and promote sales. There is also the potential to attract new customer segments through novelty items, increasing interest in the company itself. Compared to large-scale advertising such as TV commercials, the production and distribution of novelty goods can be done at a low cost. Among various marketing methods, this can be considered a relatively high cost-performance strategy.

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Here are two points to keep in mind when creating novelties. ■ Novelties that are useful in everyday situations (such as stationery or business card holders) Items like stationery and business card holders are often appreciated as novelties because they can be useful in everyday situations. ■ Unique novelties that can serve as conversation starters In a new living situation, there are many opportunities to meet new people. Therefore, unique novelty items that can attract interest and deepen relationships are also well-received. What specific novelty items are likely to please those starting a new life? 3-1. Pass cases 3-2. Business card holders 3-3. Stationery items like ballpoint pens 3-4. Lunch items, etc. These are likely to be appreciated for everyday use.

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Strong popularity! When it comes to novelties, it's "stationery." Many of you may have experienced recalling a company when you picked up a sticky note or a ballpoint pen from your desk or a novelty item in a moment of spontaneity. The first practical novelty that comes to mind is stationery items like ballpoint pens and clear files. They are popular among all ages, from children to adults, regardless of gender or industry. If you're interested, please take a look at our website.

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The purposes for which novelties are used are varied. So, are they achieving the intended effects? 【Q】Do you remember the company name, product name, or service from the novelty you received? 【A】Remembered... 30.7% Did not remember... 65.6% ...It's a disappointing result. It exceeds half. 【Q】What kind of novelties are you happy to receive? 【A】1. Daily consumables 2. Stationery 3. Cooking-related consumables 4. Household goods 5. Daily goods 6. Relaxation items 7. Eco-friendly goods 8. Kitchenware What people are happy to receive are consumables they use regularly. However, the lack of originality is a drawback. 【Q】Have you ever purchased a product just to get a novelty? 【A】Yes... 39% No... 61% Isn't that a pretty good number? Our company also offers many eco-friendly items that suit the times. For example, bottles made from recycled PET. We reuse used PET that would normally be discarded. If you are interested, please check our website.

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As awareness of reducing plastic and eco-friendliness rises, changes in novelties are occurring. Environmental issues are becoming increasingly serious year by year. The situation regarding the use of landfills for waste disposal is also becoming critical, leading to a growing global consciousness about reducing plastic and promoting sustainable initiatives. In line with this shift in public awareness, novelties distributed to customers and business partners are also changing. Currently, items made from thinned wood (wood generated from thinning densely packed trees) and items made from biodegradable materials are particularly in focus. Products made from environmentally friendly materials are gaining popularity. Additionally, companies are distributing eco-bags as novelties in response to the increased demand following the introduction of paid plastic bags. Among these, reusable eco-bags that can be washed thoroughly are especially popular. Due to hygiene concerns stemming from the COVID-19 pandemic, eco-bags that can be washed repeatedly and maintained in a clean state are attracting attention.

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The environmental issues are becoming increasingly serious year by year. In recent years, there has been a growing awareness of eco-friendly initiatives globally, such as the movement to eliminate plastics and promote sustainability. Moving forward, it will be increasingly important not only to recycle but also to focus on "how to reduce waste." One way to reduce waste is to actively use products made from eco-friendly materials. Changing everyday items, such as bags and stationery, to eco-friendly materials made from recycled materials can lead to a reduction in waste. A useful catalyst for this change in awareness is the distribution of eco-conscious promotional items. When companies actively distribute eco-friendly promotional items, it not only directly contributes to environmental conservation but also helps change the mindset of those who receive the items.

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1. Useful novelty goods These are novelty items that one might not purchase for themselves, but are useful when received. For example, a clip that can hold a few sheets of paper. It is convenient and useful, and can also be used as a design accent in a notebook. 2. Heartwarming novelty goods Nowadays, we often see campaigns like "Receive a gift when you purchase over ~ yen" every month or week. Among these, there are many novelties that are simply products with a name printed on them. 3. Stylish novelty goods For example, Apple’s novelties. They truly feel refined and have a sense of style. The common point is that they are all based on consumer psychology. Our company also prepares various novelties. Among them is the "Bamboo Fiber Cutlery Set." It's something you might hesitate to buy, but it's convenient! Made from environmentally friendly materials, it can be reused. Its simplicity makes it easy to use and stylish. If this is a novelty item you could receive, it would be delightful! It may be particularly appealing to those who are about to start a new life.

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In recent years, there has been a wide variety of novelty items available, with various novelty production companies handling different products. Among them, here are the reasons why "tote bags" are recommended: ■ Large area for original printing Tote bags have a large area for printing, making them highly effective for advertising! If people carry bags printed with your company name or brand name, it can lead to increased recognition. ■ Easy to receive as they can hold pamphlets and materials distributed at exhibitions and seminars Tote bags are attractive because they can carry materials and pamphlets distributed at events and exhibitions. 3. Points to consider when creating original bags 1. Design While it is essential to include the company name and logo on novelty items, be careful about the size of the company name and logo! 2. Functionality If the bag is too large and difficult to carry, or conversely, too small with limited storage capacity, people may think, "I don't need this." 3. Sense of luxury Even practical items can appear cheap depending on the design and materials, which may result in them not being used at all.

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Students come to the open campus with their hearts full of excitement for their dream school. The open campus is an opportunity to promote the school's appeal to students and parents who are preparing for entrance exams. To convey the school's charm without reservation, schools engage in the following initiatives: - Distribution of commemorative gifts (novelties) to participants - Operation of free shuttle buses from the nearest station - Experience of the school cafeteria - Demonstrations of club activities - Guided tours by the school's students At that time, it is important to feel the atmosphere of the school and its students, but the goods received at that time also seem to contribute to the school's image. If the goods are beautifully designed, expectations for the school will rise even further! Distributing stylish or practical goods with the school name or logo printed on them as novelties can serve as a tool for attracting visitors, and choosing materials with an awareness of SDGs can also enhance the school's image. In particular, bags with the university logo that hold school introductions and entrance exam information are essential items. When it comes to goods from your dream school, let's put some thought into the design and materials!

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As we step outside, the season of cold winds is approaching. Winter brings strong dryness, and our bodies tend to lack moisture. On such chilly days, we yearn for hot beverages that warm us from the core, whether at work or at home. In recent years, particularly popular novelty items include "my bottles" and "my tumblers" that can be used regardless of the season. Original design water bottles and tumblers printed with company names or logos are versatile for many occasions, making them popular items that delight both companies and recipients alike. What makes them so appealing? The features of my bottles and my tumblers include the ability to carry cold drinks in summer and warm drinks in winter, making them attractive for year-round use, not just in the cold season. For instance, they are certainly useful when drinking beverages at home or in the office, and compact-sized my bottles or tumblers with lids are easy to carry, making them perfect for various situations such as outdoor events or camping.

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Environmental issues are becoming increasingly serious year by year. Amid the efforts towards the SDGs, consumer awareness is rising, starting with the implementation of the "charging for plastic shopping bags" in July 2020. In this context, we had the opportunity to conduct a survey among Generation Z (our own research). When asked, "Are you interested in the SDGs?" I expected the answer to be, "Of course, I am interested." However, many responded with "I am not interested." This unexpected answer led us to dig a little deeper, revealing that while they find the efforts towards the SDGs to be a given, they are concerned about whether society and companies are actually "engaging in these efforts." Based on this, I recommend the following two items: - Eco-bags: With the increase in demand due to the charging for plastic bags, eco-bags have become popular. If you are considering creating them as a promotional item, washable ones are recommended. If they can be kept clean, they also provide peace of mind from an infection prevention perspective. - Tote bags: Lightweight, easy to carry, and practical items that are popular. Among them, items that are "easy to fold and convenient to carry," "suitable for both men and women," and "can be worn over the shoulder" seem to be particularly well-received.

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When you purchase a product for ○○ yen, you might receive an original pouch from that store as a gift, or when you enter a convenience store and pick up a drink, it might come with a pet cover. It seems that we often have opportunities to receive novelties without even realizing it in our daily lives. Novelties are widely utilized around us, but what kind of items do users actually consider to be "novelties that make them happy"? Recently, when we conducted a survey on "novelties that make you happy," eco bags received high praise, followed by stationery items like pens. A few years ago, stationery items like pens were popular, but in 2020, due to the impact of COVID-19, opportunities for "home drinking" and dining at home increased. In July, plastic bags also became chargeable, which likely contributed to the popularity of eco bags due to their practicality. As lifestyles change, it seems that user awareness is also evolving. However, at the core of what makes a gift enjoyable appears to be the idea of "items that you wouldn't buy for yourself but would find convenient to have" and "practical items." From the perspective of companies, they might often be searching for something different...

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Display advertising refers to graphic ads created with images, videos, and audio that appear on websites and apps. Those that are displayed in standard sizes are often referred to as banner ads, which you may have heard of frequently. By utilizing combinations of text and images, it can create a more engaging approach. The biggest advantage is the ability to appeal to customers who are not yet ready to take specific actions, thereby uncovering their needs. Additionally, by expressing visually, it can convey the appeal of products or services more concretely. Furthermore, since remarketing is possible, it is common to pursue and approach users who have shown interest in a website and are browsing other websites for information, leading them to make purchases or applications. A disadvantage is that it often targets customers who are still in the consideration phase, resulting in lower immediacy. Moreover, measuring effectiveness and analysis can be challenging, and it takes time to identify which elements contributed to success. Display advertising also requires targeting based on keywords and narrowing down user attributes such as age and gender.

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