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  6. The shareholders' meeting is coming soon! What is win-win novelty production?

The shareholders' meeting is coming soon! What is win-win novelty production?

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last updated:Apr 10, 2023

コシオカ産業 本社工場
コシオカ産業 本社工場
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During the rainy season, we often see scenes featuring corporate shareholders' meetings. Let's prepare in advance to ensure the success of the shareholders' meeting.

■Increasing Customer Attraction In recent years, there has been a movement to eliminate gifts at shareholder meetings, but many shareholders still look forward to receiving something. Choosing attractive novelties can contribute to building a fan base for the company and encourage attendees to want to participate again next year. ■Enhancing Corporate Image When something exceeds expectations, people are moved. Care must be taken in selecting novelties to ensure they at least meet expectations. Using environmentally friendly materials and adding value can enhance the company's image and differentiate it from competitors, making it a recommended approach. ■Acquiring New Customers Novelties can also help approach new customers, not just existing ones. If the recipient likes and uses the item, they may become a walking advertisement, potentially generating unexpected promotional effects.

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The shareholders' meeting is coming soon! What is win-win novelty production?

株主総会画像?.jpg
株主総会画像?.jpg
  • Related Link - https://www.koshioka.co.jp/column/5004/

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5. Four Recommended Novelties That Will Be Appreciated So, what are the novelties that will be appreciated? Here are four practical items that will be well-received by a wide range of people. 【Ballpoint Pen】 A classic novelty item, it's something that can be used on the day it is distributed, making it a delightful novelty. 【Clear File】 A clear file that can organize distributed materials and brochures. It's popular because it can be used in various situations. 【Eco Bag】 Since there are often many materials to take home on the day, an eco bag is very convenient. If people use the eco bag, it increases the chances of it being seen in the city, which could provide significant advertising benefits for the company. 【Mask】 Wearing masks is now a personal choice, but in places where many people gather, wearing a mask is effective. It can play a role in virus prevention at the venue. 【Towel Handkerchief】 An essential item for outings. This is also something that is appreciated and can be used, making it popular as a practical gift. 6. For Special Novelties, Choose Koshio Industry A major event that happens once a year. Let's use novelties to ensure the success of the shareholders' meeting.

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コシオカ産業

コシオカ産業 本社工場

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Koshioka Sangyo Co., Ltd. has been responding to various customer requests for over 50 years since its establishment, producing everything from parts to finished products through made-to-order manufacturing. Leveraging that experience, we now centralize everything from market research for "delightful products" that start with creating concepts, to planning/design, design, prototyping, production, and shipping. Our efforts have been well received by companies such as amusement parks and restaurant chains. Additionally, we have embarked on a novelty (MONOCOTO LAB) business to assist customers with their challenges, enhance added value, establish their significance, and contribute to society. We are also focusing on design development and advancing our own product commercialization, which has been appreciated by companies in the entertainment industry and beyond.

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