Novelty items are effective in the real estate industry too! Promotional tools that are pleasing to receive.
In this article, we will introduce the effects of novelties, points to consider when choosing them, and recommended novelties for different usage scenarios.
Novelty items are one of the effective promotional tools. The effects of novelty items in the real estate industry are as follows: 1. The effect of increasing recognition with branded novelty items. In the real estate industry, as with general novelty items, many have the names of house manufacturers or construction companies printed on them. Especially for everyday use items, the mere exposure effect can also be expected. A subtle memory remains in the recipient's subconscious, which could lead to business opportunities triggered by some event. 2. The effect of increasing customer attraction with special novelty items. Novelty items vary in terms of type, price, and quality, ranging from inexpensive to relatively expensive. If you want to enhance customer attraction, it is advisable to use novelty items that have a sense of specialness. If a novelty item makes someone think, "I might want to check it out if I can get this novelty item," it is sure to be effective. 3. The effect of differentiating from competitors with unique novelty items. Purchasing real estate is often said to be a once-in-a-lifetime purchase, involving a significant amount of money. The real estate industry is highly competitive, so novelty items are one effective means to showcase unique appeal that sets you apart from other companies.
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- Recommended novelties for rental contracts of apartments and condominiums Rental contracts attract a wide range of customers, from students to working professionals, single residents, and families. When the target audience is diverse, it's best to choose practical items that anyone would find useful. For example, ballpoint pens, notepads, and stationery. - Recommended novelties for greeting neighbors during new construction or renovation projects When conducting new construction or renovation work, real estate companies may visit the neighbors to greet them. Good relationships with neighbors can impact the quality of life. For example, face towels, kitchen goods, and laundry detergent. Here are four points to keep in mind when creating novelties in the real estate industry: - Avoid designs that are too message-heavy - Do not choose items that are unrelated to the main business - Match the distribution to the season - Choose items that are easy to take home Our company, Koshio Industry, handles a variety of novelties. We can assist those looking to create effective novelties in the real estate industry. Additionally, one of our strengths is that we handle everything from product planning to design, engineering, and production in-house.
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Company information
Koshioka Sangyo Co., Ltd. has been responding to various customer requests for over 50 years since its establishment, producing everything from parts to finished products through made-to-order manufacturing. Leveraging that experience, we now centralize everything from market research for "delightful products" that start with creating concepts, to planning/design, design, prototyping, production, and shipping. Our efforts have been well received by companies such as amusement parks and restaurant chains. Additionally, we have embarked on a novelty (MONOCOTO LAB) business to assist customers with their challenges, enhance added value, establish their significance, and contribute to society. We are also focusing on design development and advancing our own product commercialization, which has been appreciated by companies in the entertainment industry and beyond.