To make effective promotional ideas, it is important to choose measures that align with your company's objectives and target audience!
What is sales promotion? It is creating opportunities that stimulate consumers' willingness to purchase. Difference between sales promotion and marketing Sales promotion focuses on short-term measures to increase the number of products sold or sales revenue, while marketing considers the entire system leading to product purchase. Reasons why sales promotion is emphasized Reason 1: Development of IT technology Reason 2: Enhancing the effects of sales promotion through the "4Ps" and "4Cs" Three purposes of sales promotion Purpose 1: To improve awareness of products and services Purpose 2: To encourage the purchase and consumption of products and services Purpose 3: To encourage repeat purchases from buyers
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10 Effective Sales Promotion Ideas Idea 1: Utilize mass advertising Idea 2: Utilize internet advertising Idea 3: Leverage social media Idea 4: Create and distribute novelties Idea 5: Hold experiential events Idea 6: Distribute coupons Idea 7: Offer points Idea 8: Send out newsletters Idea 9: Plan member-exclusive events Idea 10: Collaborate with popular characters Point 1: Clearly define the purpose and target of the promotion Point 2: Consider the season and events Point 3: Think about cost-effectiveness Successful examples of promotional activities using novelties Successful case of golf course operation: Increased cafeteria sales through the distribution of novelties! Successful case of agricultural cooperative: Increased new applications through the distribution of novelties! Three points to consider when thinking of promotional ideas Point 1: Clearly define the purpose and target of the promotion Point 2: Consider the season and events Point 3: Think about cost-effectiveness
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Company information
Koshioka Sangyo Co., Ltd. has been responding to various customer requests for over 50 years since its establishment, producing everything from parts to finished products through made-to-order manufacturing. Leveraging that experience, we now centralize everything from market research for "delightful products" that start with creating concepts, to planning/design, design, prototyping, production, and shipping. Our efforts have been well received by companies such as amusement parks and restaurant chains. Additionally, we have embarked on a novelty (MONOCOTO LAB) business to assist customers with their challenges, enhance added value, establish their significance, and contribute to society. We are also focusing on design development and advancing our own product commercialization, which has been appreciated by companies in the entertainment industry and beyond.