Why do people think "I don't need" novelties? An explanation of the points to be careful about during production.
Four Reasons Why Many Companies Create Promotional Items 1. Helps People Remember the Company Name If the item is practical and can be used daily, it is more likely that the recipient will remember the company or brand name. 2. Contributes to Improving the Company’s Image Providing high-quality promotional items can enhance the image of products and services, leading to increased sales. 3. Low-Cost Advertising for New Customers Promotional items can be produced for a cost of a few dozen to a few hundred yen each, making low-cost advertising possible. 4. Allows for Re-engagement with Existing Customers If the distributed promotional items are used continuously, the relationship with existing customers can be maintained, and there is a chance they will remember the company at unexpected moments. Promotional Items That Can Also Be Used for Sales! Examples of Items That Won't Be Considered Unwanted - Office supplies like stationery - Unique promotional items that lighten the mood - Promotional items featuring a "QR code" [Choosing Promotional Items Should Adapt to the Times!] Promotional items that align with recent needs are more likely to be appreciated by recipients, contributing to an improved company image and increased trustworthiness. It is also important to choose items that match public demand.
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The difference between "promotional items" and "novelties" - Promotional items refer to "things distributed for free." Promotional items are things that are distributed for free. They refer to all kinds of goods given away for the purpose of sales promotion. The objectives vary, including advertising products or services, increasing corporate recognition, and enhancing image. - Novelties refer to "things distributed for free to specific people." Novelties are things that are distributed for free to specific individuals. Since promotional items refer to all kinds of goods given away for free, novelties can be considered a subset of promotional items. Let's create novelties that won't be met with "I don't want this!" Distributing novelties not only has sales promotion effects but also allows you to leave an impression of your company or brand at a low cost. Additionally, it contributes to enhancing the company's image. To avoid giving a negative impression to the recipient, let's create novelties that the recipients will be happy to receive.
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Koshioka Sangyo Co., Ltd. has been responding to various customer requests for over 50 years since its establishment, producing everything from parts to finished products through made-to-order manufacturing. Leveraging that experience, we now centralize everything from market research for "delightful products" that start with creating concepts, to planning/design, design, prototyping, production, and shipping. Our efforts have been well received by companies such as amusement parks and restaurant chains. Additionally, we have embarked on a novelty (MONOCOTO LAB) business to assist customers with their challenges, enhance added value, establish their significance, and contribute to society. We are also focusing on design development and advancing our own product commercialization, which has been appreciated by companies in the entertainment industry and beyond.