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  6. How to create novelties? A detailed explanation of the process and key points!

How to create novelties? A detailed explanation of the process and key points!

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last updated:Feb 08, 2024

コシオカ産業 本社工場
コシオカ産業 本社工場
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"How do you create novelties? What are the key points to consider when making them?" Are you wondering about this?

Purpose of distributing novelties - Promotion of products and services - Corporate branding Three types of novelty creation - Ready-made products with custom branding This is the most cost-effective option among the three and can be ordered easily in a short period. It is a great point that even those who are creating novelties for the first time can relatively easily produce them. - Semi-custom This is the perfect method for creating novelties that have a bit of a special feel. - Full custom This is the most expensive option among the three and requires more time, but it has the advantage of being able to create completely original novelties that are not available from other companies. 7 Steps to the process of creating novelties! 1. Clarify the purpose and target audience 2. Set a budget 3. Choose a production company and items 4. Request a quote 5. Meeting 6. Data submission and production 7. Delivery Depending on the item, delivery may take several days to several weeks, so it is advisable to confirm with the production company in advance.

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How to create novelties? A detailed explanation of the process and key points!

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  • Related Link - https://www.koshioka.co.jp/column/5308/

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Four Points for Creating Novelties 1. Create Practical Novelties If they are recognized as a familiar presence, there is a possibility that they will be remembered when a project arises, leading to business opportunities. 2. Create Stylish Novelties Incorporate the company's colors and logo effectively into the design to create novelties that will be cherished by the recipients for a long time. 3. Create Compact Novelties 4. Be Mindful of the Prize Display Law When Creating Three Popular Novelties 1. Eco Bags / Tote Bags Using eco-friendly materials can leave a positive impression on the recipients. 2. Pouches Pouches that can be used daily and are versatile for various situations like travel or the gym are well-received by many. 3. Bottles / Tumblers Distributing stylish bottles or tumblers that people want to use every day can enhance brand recognition and improve image. Choose a Method for Novelty Production That Suits Your Company! Novelties are one way to promote products or services. There are three types: "pre-made items with logos," "semi-custom," and "fully custom," so it is advisable to choose a method that aligns with your company's objectives.

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コシオカ産業

コシオカ産業 本社工場

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Koshioka Sangyo Co., Ltd. has been responding to various customer requests for over 50 years since its establishment, producing everything from parts to finished products through made-to-order manufacturing. Leveraging that experience, we now centralize everything from market research for "delightful products" that start with creating concepts, to planning/design, design, prototyping, production, and shipping. Our efforts have been well received by companies such as amusement parks and restaurant chains. Additionally, we have embarked on a novelty (MONOCOTO LAB) business to assist customers with their challenges, enhance added value, establish their significance, and contribute to society. We are also focusing on design development and advancing our own product commercialization, which has been appreciated by companies in the entertainment industry and beyond.

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